Jennifer B.

Jennifer B. Email and Phone Number

Marketing Portfolio Planning Manager @ New York Life Insurance Company
Florida, United States
Jennifer B.'s Location
Greater Tampa Bay Area, United States
Jennifer B.'s Contact Details

Jennifer B. personal email

n/a

Jennifer B. phone numbers

About Jennifer B.

Results-oriented marketing leader with over 20 years experience developing and implementing B2B and DTC global marketing strategies. Proven performer creating and executing targeted brand, marketing, sales, and communications plans that achieve corporate and financial objectives. Initiative focused on developing marketing strategies that deliver ROI. Skilled at developing marketing functions and teams from the ground up including planning, budgeting, hiring, mentoring, and coaching.Marketing experience includes marketing planning, communications, branding, product launches and brand launches, budgeting, market research, customer analysis (VOC) and segmentation, CRM, advertising, website, SEO and eCommerce, strategic planning, PR, content marketing, event and tradeshow marketing, influencer marketing, social media and lead generation programs. Digital marketing expert with experienced outreach in website development, eCommerce platforms, Amazon and retailer accounts, in-bound marketing, video production, offer content and nurturing campaigns, SEO, PPC, blogging, and social media.Check out my portfolio of work: https://jenniferbrake.journoportfolio.com/

Jennifer B.'s Current Company Details
New York Life Insurance Company

New York Life Insurance Company

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Marketing Portfolio Planning Manager
Florida, United States
Website:
johncradden.ie
Employees:
5034
Jennifer B. Work Experience Details
  • New York Life Insurance Company
    Marketing Portfolio Planning Manager
    New York Life Insurance Company
    Florida, United States
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  • Freelance (Self Employed)
    Marketing Consultant (Freelance)
    Freelance (Self Employed) Feb 2019 - Present
    Florida, United States
    Work with clients to provide marketing strategy, content marketing advice, and communication expertise. • Study company profiles and operations to understand its marketing needs.• Develop marketing plans, branding, and promotional strategies according to objectives and budget.• Implement advertising and communications strategies that meet customer goals.• Website design and development.• Content marketing creation including brochures, flyers, briefs, etc.• Advise on branding, positioning, communications, and other marketing issues.• Give direction to marketing efforts with the most effective methods and tools.
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  • Hivis Supply
    Director Of Marketing
    Hivis Supply Feb 2024 - Sep 2024
    Develop high-level business strategies and marketing initiatives to grow online and offline sales for the HiVis Supply and Dome75 brands.• Plan and execute promotional activities, including seasonal campaigns and educational content, aligned with product strategy.• Oversee the design, functionality, and regular updates of the company's website(s), ensuring optimal user experience and effectiveness.• Led marketing team's efforts in implementing strategies for customer engagement, sales conversion, and building brand awareness through email campaigns, search optimization, page design, and social media.• Analyze and improve e-commerce sales by tracking analytics, setting goals, and implementing continuous improvement strategies.• Support merchandising department initiative to evaluate category performance, developing strategies for growth and profitability.• Guide marketing initiatives to boost product sales, considering seasonal trends, inventory levels, and vendor relationships.• Supervise, train, and assess the marketing team, focusing on strategy implementation and team development.
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  • Hultafors Group North America
    Director Of Brand Marketing
    Hultafors Group North America Dec 2020 - Feb 2023
    Develop and manage HGNA brands to drive awareness, growth and market share for Johnson Level, Hultafors Tools, Custom Leathercraft, Kuny’s, Martinez Tools, Snickers Workwear, Solid Gear Footwear, and Hellberg Safety brands. • Formulate comprehensive business plans and strategies to drive revenue and gross margin growth. Research and evaluate targets for organic and acquisition growth.• Leverage VOC and research findings into a comprehensive brand platform: concept, promise, positioning, character, voice, and look to develop and publish content that demonstrates each brand’s unique value.• Analyze brand positioning, monitor market trends, and discover new growth strategies.• Spearhead communication and messaging efforts and act as primary liaison for the Brands. Develop and measure integrated marketing communication programs across paid, owned, and earned channels.• Lead and direct the development of creative materials for each brand, oversee relationships with advertising agencies and creative vendors, and gain all approvals from appropriate licensing partners.• Develop and maintain brand and marketing collateral for presentations, digital marketing, merchandising, packaging, and general collateral.• Build and lead a team of brand, creative and marketing professionals that drive the planning, creative development, and execution of brand marketing campaigns across channels.• Proven record of leadership managing a marketing team and establishing long-term strategic growth initiatives.• Create and execute multi-faceted brand launch campaigns for Hultafors Group brands in North America. Strong knowledge and collaboration with retailers across hardware, clothing, omnichannel and Amazon.
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  • Hultafors Group North America
    Marketing Manager
    Hultafors Group North America Feb 2019 - Dec 2020
    Led the development and execution of annual marketing communications plans to increase brand awareness and market share for Johnson Level and Hultafors Tools brands in North America.• Develop brand identity guidelines, execute brand positioning and brand building initiatives to increase awareness, trial, preference and loyalty• Hire, train, and provide coaching to in-house marketing team members to deliver marketing, advertising, communications, digital and public relations programs.• Drive brand awareness, end-user database development, and customer acquisition through SEA, SEO, email, trade shows, field events, social media, PR and other communication vehicles.• Write, edit, and proof copy for marketing communications such as product labels, printed collateral, merchandising, digital content, advertising, customer presentations and press releases• Evaluate channel marketing needs and execute strategies to improve brand presence and profitability with dealers • Liaison between sales and product development teams for key account planning and merchandising initiatives• Plan and execute trade shows, media and customer events• Create and support marketing content for digital marketing and social media purposes• Secure e-commerce readiness in terms of master data content. (Product key selling points demonstrated in text, photos, illustrations, videos, etc.)• Drive marketing programs and plans executing to developed KPI’s
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  • Marking Services, Inc
    Marketing Manager
    Marking Services, Inc Apr 2013 - Dec 2018
    Greater Milwaukee Area
    Development and implementation of global marketing strategy and strategic marketing plans.• Create, oversee and facilitate implementation of global marketing strategies and activities to achieve strategic marketing and/or communication objectives. • Hire, train and coach in-house marketing team members to deliver marketing, advertising, communications, digital and public relations programs.• Develop content and channel strategy for all online activity including website, eCommerce platforms, e-marketing; track and manage user engagement levels using marketing analysis principles• Create, update, modify and analyze all electronic marketing including website, eCommerce systems, social media and e-campaigns• Develop marketing materials (brochures, product sheets, technical data, video, etc.) to ensure continuity and consistency of branding• Identify and define marketing initiatives that improve market share, product education and communication of desired message to the marketplace• Work with and coordinate the activities of outside vendors to define, manage, execute and implement marketing materials, projects and initiatives
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  • Serigraph
    Marketing Manager
    Serigraph Jan 2005 - Apr 2013
    West Bend, Wisconsin
    Designed and implemented strategic marketing campaigns to increase Serigraphs’ brand presence in the retail, quick service restaurant, consumer products and OEM markets. • Evaluate customer research, market conditions, competitor data for campaign development.• Design and update website to showcase company identity, demonstrate the breadth of capabilities, and display products as the best in the industry.• Develop targeted market studies to uncover new customers, markets, and products. • Create, implement and track in bound marketing activities (blogging, social media, email marketing, nurturing campaigns, drip campaigns, etc.).• Evaluate and support tradeshows and technology showcases.• Develop customer focused sales presentations and samples to demonstrate Serigraphs' unique product offerings and 360° services. • Implement advertising campaigns in key trade publications for new market development.• Update and develop product sell sheets, literature and other marketing collateral.• Coordinate quarterly regional meetings and annual sales meetings to convey strategic vision, increase knowledge of technologies and services, and celebrate major accomplishments.• Produce and monitor rolling sales forecast.
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  • Johnson Controls
    Healthcare Marketing Coordinator
    Johnson Controls Jun 2001 - Oct 2004
    Marketing and sales support for the healthcare market at Johnson Controls in North America. Major responsibilities included:• Develop content for internal sales website, sales newsletters• Execute market segmentation and research studies to identify market niches and potential customers • Develop database of market intelligence and prospect companies• Plan and execution of internal sales meetings, industry meetings and tradeshows
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  • Milwaukee Public Museum
    Development Coordinator
    Milwaukee Public Museum Nov 1998 - Jan 2001
    Responsible for daily activities in support of a development programs. Maintained high level donor records, acknowledged donations, and prepared correspondence regarding the Museum and its programs. Arranged and attended meetings with high-level donors and prospective donors.
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  • Gmr Marketing
    Database Market Administrator
    Gmr Marketing Jul 1996 - Oct 1998
    Responsible for administration and research for market databases in correlation with GMR's event marketing programs. • Designed and maintained databases for individual marketing programs• Researched relevant market events and industries for strategic planning• Designed survey activities for customer programs• Coordinated and support customer marketing programs
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Jennifer B. Skills

Marketing Strategy Marketing Communications Marketing Advertising Trade Shows New Business Development Market Research Sales Brand Development Strategic Planning Social Media Marketing Business Development Product Development Crm B2b Email Marketing Market Planning Digital Printing Management Marketing Research E Commerce Market Analysis Cross Functional Team Leadership Direct Mail Brand Management Public Relations Sales Operations Newsletters Lead Generation Event Planning Corporate Communications Business Analysis Social Media Marketing Management Inbound Marketing Salesforce.com Collateral Sales Support Marketing Literature Promotions E Commerce Marketing Business To Business Leadership Strategic Communications Digital Marketing Budgeting Digital Media Business Process Improvement Online Marketing Marketing Analytics Competitive Analysis Digital Strategy Content Marketing B2b Marketing Strategic Marketing Brand Awareness Product Marketing Regional Marketing

Jennifer B. Education Details

Frequently Asked Questions about Jennifer B.

What company does Jennifer B. work for?

Jennifer B. works for New York Life Insurance Company

What is Jennifer B.'s role at the current company?

Jennifer B.'s current role is Marketing Portfolio Planning Manager.

What is Jennifer B.'s email address?

Jennifer B.'s email address is ja****@****aph.com

What is Jennifer B.'s direct phone number?

Jennifer B.'s direct phone number is +141497*****

What schools did Jennifer B. attend?

Jennifer B. attended Cardinal Stritch University, Waukesha County Technical College, Mukwonago High School.

What are some of Jennifer B.'s interests?

Jennifer B. has interest in Database Management, Health, Event Planning, Children, Cake Decorating, Environment, Education, Advertising, Camping, Science And Technology.

What skills is Jennifer B. known for?

Jennifer B. has skills like Marketing Strategy, Marketing Communications, Marketing, Advertising, Trade Shows, New Business Development, Market Research, Sales, Brand Development, Strategic Planning, Social Media Marketing, Business Development.

Who are Jennifer B.'s colleagues?

Jennifer B.'s colleagues are Jacqueline Fabre, Robert Cates, Janelle Alexander, Alexander Teliscev, Michelle Breton Glockner, Tom Granica, Silvia Maestre.

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