Jennifer B. Email & Phone Number

Florida, United States

Florida, United States

Work with clients to provide marketing strategy, content marketing advice, and communication expertise. • Study company profiles and operations to understand its marketing needs.• Develop marketing plans, branding, and promotional strategies according to objectives and budget.• Implement advertising and communications strategies that meet customer goals.• Website design and development.• Content marketing creation including brochures, flyers, briefs, etc.• Advise on branding, positioning, communications, and other marketing issues.• Give direction to marketing efforts with the most effective methods and tools.

Develop high-level business strategies and marketing initiatives to grow online and offline sales for the HiVis Supply and Dome75 brands.• Plan and execute promotional activities, including seasonal campaigns and educational content, aligned with product strategy.• Oversee the design, functionality, and regular updates of the company's website(s), ensuring optimal user experience and effectiveness.• Led marketing team's efforts in implementing strategies for customer engagement, sales conversion, and building brand awareness through email campaigns, search optimization, page design, and social media.• Analyze and improve e-commerce sales by tracking analytics, setting goals, and implementing continuous improvement strategies.• Support merchandising department initiative to evaluate category performance, developing strategies for growth and profitability.• Guide marketing initiatives to boost product sales, considering seasonal trends, inventory levels, and vendor relationships.• Supervise, train, and assess the marketing team, focusing on strategy implementation and team development.

Develop and manage HGNA brands to drive awareness, growth and market share for Johnson Level, Hultafors Tools, Custom Leathercraft, Kuny’s, Martinez Tools, Snickers Workwear, Solid Gear Footwear, and Hellberg Safety brands. • Formulate comprehensive business plans and strategies to drive revenue and gross margin growth. Research and evaluate targets for organic and acquisition growth.• Leverage VOC and research findings into a comprehensive brand platform: concept, promise, positioning, character, voice, and look to develop and publish content that demonstrates each brand’s unique value.• Analyze brand positioning, monitor market trends, and discover new growth strategies.• Spearhead communication and messaging efforts and act as primary liaison for the Brands. Develop and measure integrated marketing communication programs across paid, owned, and earned channels.• Lead and direct the development of creative materials for each brand, oversee relationships with advertising agencies and creative vendors, and gain all approvals from appropriate licensing partners.• Develop and maintain brand and marketing collateral for presentations, digital marketing, merchandising, packaging, and general collateral.• Build and lead a team of brand, creative and marketing professionals that drive the planning, creative development, and execution of brand marketing campaigns across channels.• Proven record of leadership managing a marketing team and establishing long-term strategic growth initiatives.• Create and execute multi-faceted brand launch campaigns for Hultafors Group brands in North America. Strong knowledge and collaboration with retailers across hardware, clothing, omnichannel and Amazon.

Led the development and execution of annual marketing communications plans to increase brand awareness and market share for Johnson Level and Hultafors Tools brands in North America.• Develop brand identity guidelines, execute brand positioning and brand building initiatives to increase awareness, trial, preference and loyalty• Hire, train, and provide coaching to in-house marketing team members to deliver marketing, advertising, communications, digital and public relations programs.• Drive brand awareness, end-user database development, and customer acquisition through SEA, SEO, email, trade shows, field events, social media, PR and other communication vehicles.• Write, edit, and proof copy for marketing communications such as product labels, printed collateral, merchandising, digital content, advertising, customer presentations and press releases• Evaluate channel marketing needs and execute strategies to improve brand presence and profitability with dealers • Liaison between sales and product development teams for key account planning and merchandising initiatives• Plan and execute trade shows, media and customer events• Create and support marketing content for digital marketing and social media purposes• Secure e-commerce readiness in terms of master data content. (Product key selling points demonstrated in text, photos, illustrations, videos, etc.)• Drive marketing programs and plans executing to developed KPI’s

Greater Milwaukee Area

Development and implementation of global marketing strategy and strategic marketing plans.• Create, oversee and facilitate implementation of global marketing strategies and activities to achieve strategic marketing and/or communication objectives. • Hire, train and coach in-house marketing team members to deliver marketing, advertising, communications, digital and public relations programs.• Develop content and channel strategy for all online activity including website, eCommerce platforms, e-marketing; track and manage user engagement levels using marketing analysis principles• Create, update, modify and analyze all electronic marketing including website, eCommerce systems, social media and e-campaigns• Develop marketing materials (brochures, product sheets, technical data, video, etc.) to ensure continuity and consistency of branding• Identify and define marketing initiatives that improve market share, product education and communication of desired message to the marketplace• Work with and coordinate the activities of outside vendors to define, manage, execute and implement marketing materials, projects and initiatives

West Bend, Wisconsin

Designed and implemented strategic marketing campaigns to increase Serigraphs’ brand presence in the retail, quick service restaurant, consumer products and OEM markets. • Evaluate customer research, market conditions, competitor data for campaign development.• Design and update website to showcase company identity, demonstrate the breadth of capabilities, and display products as the best in the industry.• Develop targeted market studies to uncover new customers, markets, and products. • Create, implement and track in bound marketing activities (blogging, social media, email marketing, nurturing campaigns, drip campaigns, etc.).• Evaluate and support tradeshows and technology showcases.• Develop customer focused sales presentations and samples to demonstrate Serigraphs' unique product offerings and 360° services. • Implement advertising campaigns in key trade publications for new market development.• Update and develop product sell sheets, literature and other marketing collateral.• Coordinate quarterly regional meetings and annual sales meetings to convey strategic vision, increase knowledge of technologies and services, and celebrate major accomplishments.• Produce and monitor rolling sales forecast.

Marketing and sales support for the healthcare market at Johnson Controls in North America. Major responsibilities included:• Develop content for internal sales website, sales newsletters• Execute market segmentation and research studies to identify market niches and potential customers • Develop database of market intelligence and prospect companies• Plan and execution of internal sales meetings, industry meetings and tradeshows

Responsible for daily activities in support of a development programs. Maintained high level donor records, acknowledged donations, and prepared correspondence regarding the Museum and its programs. Arranged and attended meetings with high-level donors and prospective donors.

Responsible for administration and research for market databases in correlation with GMR's event marketing programs. • Designed and maintained databases for individual marketing programs• Researched relevant market events and industries for strategic planning• Designed survey activities for customer programs• Coordinated and support customer marketing programs

Bachelor'S Degree, Business Administration And Management, General, 3.9

Activities and Societies: Habitat for HumanityGraduated Honors (3.9)

Associate'S Degree, Marketing, 3.5

Activities and Societies: Wisconsin Marketing and Management Association Treasurer - WMMA Waukesha Chapter

Diploma, General Studies

Activities and Societies: German Club, Cheerleading, Girls Softball Manager, Food Service Co-op