Achievements:* Transitioned team from channel to audience focused, resulting in unprecedented engagement metrics and demand generation for a regional marketing team. * Doubled attendance to Tealium's Annual Customer Event: Digital Velocity London.* Tripled presence at DMEXCO in Germany, most recently with innovative double-decker stand.* Reactivated and manage EMEA PR program in collaboration with a local agency, driving thought leadership across the region.* Pioneered low cost, high yielding breakfast seminar program across the region, entitled Elevate. * Presented at Digital Velocity London in multiple roles since 2015:2015 - Customer Speaker 2016 - Tealium Presenter 2017 - Event Compere2018 - Event Compere & Panel ModeratorResponsibilities:* Developing the EMEA marketing strategy for all products and related services* Management of EMEA marketing team, guiding day to day activities to facilitate engagement with all key audiences: customers, prospective customers, partners and press.* Overseeing implementation of the Marketing strategy, including events, webinars, digital programs, social media and PR* Personally responsible for EMEA PR strategy, collaborating closely with agency. * Cultivation of industry affiliations to increase brand awareness across EMEA, including DataIQ, The DMA and Emerce.* Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations* Driving Thought Leadership by presenting at industry events and webinars* Ensuring that the marketing objectives are implemented by the marketing team and measured accurately (Salesforce and associated, embedded reporting tools).* Collaboration with Global Marketing Team, based in San Diego to ensure the EMEA region benefits from centralised resources, including content, platforms, digital programs, CRM and sales tools

Achievements* Facilitated a fresh perspective to solutions consultancy, often pairing with sales engineers to deliver robust proposals that articulated the complexities of the technical requirements coupled with ROI forecasting, ensuring the prospective customer knew that Tealium could deliver sustained value to the organisation. * Forecasting methodologies adopted by colleagues across the business. * Significant contributor in a proof-of-concept project, forecasting device-stitching rates to achieve a single customer view across an organisation’s numerous brand destinations. Consulted with key business stakeholders to accelerate stitching rates with audience engagement tactics, crafting real-time value exchanges to cultivate higher consent percentages. Forecasting methodologies adopted by customer organisation. * Worked closely with sales and account management to drive product adoption in customer organisation, resulting in extremely positive ROI, with higher than 150% increase on key metrics. * Provided consultancy to travel industry customer. Prepared and presented presentations and proposals addressing key business challenges. Forecasted and presented expected results from more effective use of data to drive personalised, omnichannel experiences. Conveyed how effective use of and enrichment of data would drive up revenue and margin, facilitating sophisticated audience engagement. Engagement resulted in additional business for Tealium, as this consultancy project contributed to the sales representative building a rapport with senior leadership in the business. * Combination of technical knowledge and deep understanding of marketer’s requirements resulted in promotion to Director of Marketing, EMEA at Tealium.

Business manager for both B2B and B2C online acquisition. Manage initiatives across full digital marketing mix, including PPC, SEO, Affiliates, re-marketing, social and cart optimisation. Achievements* Consistent year-on-year growth since 2011, driving higher revenue and acquisition.* Launched affiliate program in July 2010. Run-rate reached 28% of total acquisition revenue.* Initiated overhaul of Paid Search campaigns, expanding to new markets and non-brand terms, diversifying product mix, driving up direct revenue and trial sign-up. * Replaced online customer journey, including new shopping carts. Basket CR% increased from 7% to 25%.* Initiated and drove EMEA wide implementation of Tealium IQ Tag Management solution, replacing GTM. Championed the solution, writing and presenting business justifications to convince any objecting stakeholders. Tag deployment is now managed in house, without the need for web developer involvement or java-script coding. Significant impact on ecommerce and web-team agility, for example tags can now be deployed quickly to survey customers, measure new page deployments, to optimise content and close revenue gaps. Subsequently Tealium has replaced Ensighten globally. * Championed early adoption of customer data platform to take action on visitor engagement in real-time. Initiated ground breaking project to automatically qualify and upload leads into Salesforce, significantly reducing response times as each lead automatically sent to the sales team without manual intervention. * Established programmatic display channel, driving incremental revenue across all acquisition channels. * Successfully managed numerous product launches, collaborating with colleagues, external agencies and internal departments, resulting in incremental revenue and minimum disruption to day-to-day activity.* Spearheaded cultural change from last-click to multi-channel attribution, utilising Tealium’s EventStream solution.

webtrends enables organisations to improve website performance through web analytics, PPC optimisation and real-time customer segmentation. The role was to be the voice and face in EMEA of webtrends' PPC bid management system. The objective was to grow the business from zero by promoting the product, nurturing the customer base, managing the account management team and inspiring the sales teams. Achievements* Revenue Achievement: From a standing start to in excess of $500,000 in revenue by the end of the 2008 financial year, resulting in an award from webtrends for over-achievement against target.* Customer Base: Established the EMEA customer base from scratch to a wide range of enterprise customers, including, but not limited to, European airline, consumer goods manufacturer, large financial services organisation, retail bank, major car manufacturer and high street bookstore. * Product Awareness: Established as a frequent speaker at leading European industry events, including Technology for Marketing, eConsultancy seminars, round table sessions and SEM focused exhibitions. * Establishment in the EMEA organisation as the subject matter expert resulted in invitations from many Territory Account Managers to present the solution to their existing analytics customers.

NETGEAR is a leading provider of networking products for home users and businesses. Managed the marketing department for UK, Ireland and South Africa.Achievements* European and WW colleagues adopted best practice marketing activities and strategies.* From never winning the award previously, NETGEAR won VNU’s “CRN Networking Vendor of the Year” three years in a row, beating rivals D-Link and Cisco. * Professional coordination of the product review programme resulted in numerous publication awards including MAC World, Personal Computer World, Computer Upgrade and Trusted Reviews.* Launch of new website (www.netgear.co.uk) resulted in 10% drop in UK support calls due to improved online support information and 20x increase in visitor referrals, resulting in quarter-on-quarter revenue increases from e-commerce sales channel in excess of 30%.* The established “PowerShift” Reseller Programme resulted in significantly increased reseller base, leading to higher revenue attribution to the VAR channel. The programme was also central in cementing NETGEAR’s ProSafe business products as the solution of choice for many large resellers and SIs.* Improved data management by establishing automated connection between web form data and Goldmine CRM. Resulted in dramatically reduced manual lead qualification and faster response times to reseller and end user enquiries.* New branding established for the “PowerShift” programme, product catalogue, website and sales collateral was adopted by NETGEAR Corporate and many European countries/territories.

Responsible for managing events program, SEO optimisation and demand generation (digital & direct) for all Business Systems call centre and financial trading recording solutions. Managed the CRM: Including data querying, call lists generation for sales representatives and data cleansing. Key Achievements* Direct marketing campaigns achieved lowest CPL due to low expenditure and increased response rates. * Organised winter-conference for financial customers in the City of London three years in a row, each year saw increased attendances, lower cost per delegate and strong ROI (in excess of 300%).