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Jen Saxton is the Founder & CEO of Tot Squad, a baby services marketplace that connects new parents with health, wellness and safety services like car seat installation, babyproofing, doulas, sleep consultants and more. Tot Squad offers virtual and in-home consultations which can be purchased through Amazon and Walmart.com when buying a related baby product. Jen is a serial entrepreneur with 10 years experience in the baby industry. In 2020, she successfully exited her baby gear cleaning business with an acquisition by BabyQuip, where she continues to serve as an advisor. Credited by The New York Times as having created a new industry, Tot Squad has raised $3M+ with its “juggernaut aspirations” to transform the baby world. Jen's work with Tot Squad has also been featured in The Wall Street Journal, CNBC, NY Times and more. Jen serves as a regular contributor on parenting topics for CBS The Doctors and for New York Magazine / The Strategist. Jen received her MBA from the Kellogg School of Management at Northwestern University, and has been a Child Passenger Safety Technician since 2009 and Certified Franchise Executive since 2016. Prior to business school, Jen worked in Management Consulting, as well as in strategy for a food & beverage company. She grew up in Austin, Texas and received a B.S. in Mathematics from Duke University.Jen now lives in Los Angeles with her husband Kern, daughters Charlotte & Sophie, and furry friend Jackson the bichon frise. She enjoys spending time outdoors and traveling.
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Founder & CeoTot Squad Mar 2020 - PresentLos Angeles, Ca, UsTot Squad is a marketplace that connects new parents with health, wellness and safety services like car seat installation, babyproofing, and lactation consulting. We are the only national brand with a one-stop shop consolidating the highly fragmented providers in the $46B "New Mom Economy". Our new 'telehealth' virtual offerings now available nationwide at totsquad.com and on Walmart.com, and our in-home services can be purchased on Amazon.com when buying any car seat. 2020 Techstars Anywhere accelerator alumna
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Board MemberThe*Gamehers Jun 2020 - PresentNew York, Ny, UsServe on the board alongside John Brock, former Chairman & CEO of Coca-Cola.The*gameHERs is a women-led community dedicated to amplifying and centering the voices of women, femme-identifying gamers and non-binary gamers who are comfortable in spaces that center women. This is a sexist-free space for the casual players, the hardcore gamers, the techies, the streamers, the designers, the cosplayers, the developers, and programmers. Our mission is to advance the role, voice, image, and power of all the*gameHERs in the gaming world. -
Member Of The Board Of AdvisorsBabyquip Mar 2020 - PresentSanta Fe, New Mexico, UsAdvisor and shareholder in the world's largest baby gear rentals marketplaceIn March 2020, Tot Squad divested its baby gear cleaning business which was acquired by BabyQuip.com. -
Founder MemberParenthood Ventures Jan 2021 - PresentSan Francisco, Ca, UsParenthood Ventures is a founder ecosystem for ParentTech: Startups serving parents and children, fertility to teens. Parenthood Ventures’ founders have raised more than $65 million in funding in the 9 months since our launch, and this is the tip of the iceberg, as millennials and gen z age into parenthood and demand a new generation of tech-enabled products and services - including family fintech, maternal and pediatric digital health, connected devices, education, childcare, clothing, entertainment and more. As in any industry, the founders best placed to build fit-for-purpose solutions are those living the challenges they’re solving: which means our teams are mostly parent-led, often female-led and typically based in suburban locations outside of traditional tech hubs. We are proud to be the first and only digital-always ecosystem for the sector. -
Advisory Board MemberGugu Guru Oct 2019 - PresentNew York, Ny, UsBaby product expert contributor and advisor to baby registry consulting startup. Created to delight new and expecting moms, Gugu Guru delivers you your perfect baby registry match, unbiased product recommendations from industry experts and other moms to suit your individual style. -
Board Member & Sell-Side AdvisorBelly Bandit Nov 2020 - Feb 2023Sherman Oaks, Ca, UsSupported the founders of Belly Bandit (bellybandit.com) and leak-proof underwear brand, Proof (shopproof.com) through a successful M&A process with a Fortune 100 company as a Sell-Side Advisor. -
Founder & CeoTot Squad (Cleaning Services Acquired By Babyquip) Jun 2010 - Mar 2020Founded & scaled baby gear services businesses offering stroller & car seat cleaning & repair services. As "the Geek Squad of the baby industry", we scaled to open store-in-store service centers inside buybuy BABY stores in 10 markets. I raised ~$3M for the venture before divesting the service-based business to BabyQuip in March 2020. After the acquisition, we retained the Tot Squad brand name to pursue a new direction as a technology company.Awards & Recognitions2017 Tech Coast Angels Fast Pitch "Most Fundable" Award2017 Tory Burch Fellowship Program - Fellow2016 HERA Venture Summit - 1st Place in pitch competition2016 Women Founders Network Fast Pitch - Judges Award2016 InnovateHER Challenge - Regional Winner2015 Young Entrepreneurs in Franchising Contest - 2nd Grand Prize2014 SoFi Start-Up of the Year2013 Goldman Sachs 10,000 Small Businesses program2010 Winner of Kellogg Cup MBA business plan competition
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Consulting ManagerThe Wonderful Company Mar 2011 - Jul 2012Los Angeles, California, UsMBA Sponsored by Wonderful Company. Worked on the internal strategy team to provide guidance to various CPG business units, including post merger integration work on the FIJI Water acquisition of JUSTIN Vineyards, operations strategy for a $100M clementine packaging plant for Wonderful Halos (then Cuties), sales technology for Wonderful Pistachios, and consumer loyalty for POM Wonderful. Coordinated the "Presidents Meeting", a week-long executive retreat for 150 company leaders in Bordeaux, France -
Venture Capital InternIllinois Innovation Accelerator Fund (I2A) Jan 2010 - Mar 2010Through Kellogg's "Venture Lab" program, I interned at JB Pritzker's $10M i2A Fund where I performed due diligence on various deals. I also helped to launch Techstars Chicago (then Excelerate), Chicago's first early stage incubator for start-ups.
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Summer InternPerchance Boutique Jun 2009 - Aug 2009Through the Kellogg Entrepreneurial Internship Program, I worked for the founder of a high-end fashion boutique in Chicago. I led many initiatives related to sales & marketing, HR, legal, inventory management, and expansion strategy.
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Strategy Consultant (Pre-Mba Intern)Fiji Water Feb 2008 - Jul 2008Los Angeles, Ca, UsSpent several months on the ground in FIJI to revamp the accounting practices for the local FIJI Water team. Received MBA sponsorship after only 5 months of employment by parent company, The Wonderful Company. -
Associate ConsultantMarakon Associates Sep 2005 - Feb 2008New York, New York, UsWorked as a Management Consultant for a top 10 firm after Duke. Traveled extensively to advise clients in mass retail, aerospace & defense, building materials, and pharmaceuticals industries. Focused on cross functional projects in consumer research, financial analysis, market sizing and competitor analysis. -
Co-OpNasa Johnson Space Center Jan 2004 - Aug 2004Washington, Dc, UsSpent 8 months as a NASA intern during my junior year spring and summer, completing co-op rotations in HR & Education and Procurement.
Jennifer Saxton Skills
Jennifer Saxton Education Details
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Northwestern University - Kellogg School Of ManagementEntrepreneurship & Innovation -
Duke UniversitySpanish Minor
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Universidad De GranadaSpanish Language And Literature
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Westlake High School
Frequently Asked Questions about Jennifer Saxton
What company does Jennifer Saxton work for?
Jennifer Saxton works for Tot Squad
What is Jennifer Saxton's role at the current company?
Jennifer Saxton's current role is Founder & CEO at Tot Squad | Techstars 2020.
What is Jennifer Saxton's email address?
Jennifer Saxton's email address is je****@****uad.com
What is Jennifer Saxton's direct phone number?
Jennifer Saxton's direct phone number is +151228*****
What schools did Jennifer Saxton attend?
Jennifer Saxton attended Northwestern University - Kellogg School Of Management, Duke University, Universidad De Granada, Westlake High School.
What are some of Jennifer Saxton's interests?
Jennifer Saxton has interest in Duke University, Children, Education, Northwestern University.
What skills is Jennifer Saxton known for?
Jennifer Saxton has skills like Start Ups, Entrepreneurship, Strategy, Business Strategy, Management Consulting, Competitive Analysis, Online Marketing, Leadership, Venture Capital, Business Planning, Marketing Strategy, Sales.
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