Smartwyre helps farm input supply organizations become more profitable in the areas of incentives, price, and cost management.We provide software, data, and services that, securely connects the industry with accurate, instantly available information.The Smartwyre platform now catalogs data on more than 90,000 products, as well as 1 million+ trackable rebate and pricing combinations. Smartwyre processes more than 10 million transactions annually with an uptime of 99.99%.

MarketMinds Agency is a product marketing consulting firm. I can help support your in-house product marketing teams with product launches, go-to-market strategies, competitive intelligence, and enablement collateral. We offer expert insights, analysis, and recommendations to B2B SaaS companies ranging from start-ups to scale-ups.

As a key figure in Dialpad's product marketing team, I steered impactful strategies for Dialpad's UCaaS offering, overseeing various transformative initiatives. My role encompassed:• GTM Strategy: Led the comprehensive go-to-market strategy for Dialpad's core UCaaS product, ensuring strategic market penetration and sustained growth.• Contribution to $200M ARR Milestone: Contributed significantly to Dialpad's achievement of a $200M Annual Recurring Revenue (ARR) milestone through integrated marketing campaigns, content strategies, and impactful sales enablement.• Gartner Magic Quadrant Transformation: Under my guidance, Dialpad underwent a remarkable transformation, moving from a Niche position to a recognized Visionary in the Gartner Magic Quadrant for UCaaS.• Feature Launches: Successfully orchestrated the launches of cutting-edge AI and other features within a fast-paced release cycle, demonstrating agility and innovation.• Competitive Intel Program: Launched a formal competitive intelligence program, playing a mentorship role for a team of competitive analysts, ensuring a keen edge in the market.• Vertical Marketing: Orchestrated targeted vertical marketing efforts, tailoring strategies to address specific industry needs and challenges.• Product Engagement Collaboration: Partnered seamlessly with the lifecycle marketing team to drive enhanced product engagement, ensuring a holistic approach to customer experience.

Highfive was acquired by Dialpad in September 2020. As the Product Marketing Lead at Highfive, I played a pivotal role in steering the go-to-market strategy for the meeting room hardware solution. My multifaceted responsibilities included:• GTM Strategy: Led the comprehensive go-to-market strategy for Highfive's meeting room hardware solution, ensuring effective market penetration and positioning.• Pricing Analysis: Conducted in-depth pricing analysis, aligning product value with market dynamics for optimal pricing strategies.• Customer Advocacy: Spearheaded the customer advocacy initiative, sourcing and leveraging customer case studies to enhance messaging and content.• Content Marketing: Actively contributed to content marketing efforts by writing engaging blog posts and managing social media channels to amplify Highfive's brand presence.• Integrated Campaigns: Collaborated with the demand generation team to execute scrappy integrated campaigns, ensuring a cohesive and impactful marketing approach.• Sales Enablement: Provided robust sales enablement for new product launches and competitive scenarios, empowering the sales team with effective tools and knowledge.• Partner Enablement: Offered crucial support for partner enablement, fostering strong collaborations and ensuring partners were well-equipped to promote Highfive's offerings.• Contributed significantly to the successful acquisition of Highfive by Dialpad, demonstrating a strategic mindset in aligning business objectives.

Drove comprehensive product marketing strategies at 8x8, consistently elevating 8x8'x competitive edge. My hands-on experience includes:• Strategic RFP/RFI Management: Orchestrated winning RFP/RFI responses, positioning 8x8 for success in competitive bidding scenarios.• Client-Facing Leadership: Led impactful sales presentations and webinars, showcasing industry insights, product offerings, and tailored value propositions to engage clients effectively.• Competitive Intelligence: Applied a keen focus on competitive landscapes, ensuring a nuanced understanding to refine product positioning and highlight distinctive advantages.• Sales Enablement: Conducted targeted training sessions for sales teams and channel partners, equipping them with in-depth knowledge on messaging, positioning, and competitive differentiation.• Financial Empowerment: Provided deal champions with financial analysis and project valuations, leveraging TCO exercises to ensure informed decision-making.Customer Advocacy Program: Launched and managed a successful customer advocacy program, fostering strong customer relationships through references, an Early Adopter Program (EAP), and compelling case studies.

As a key member of the Field Enablement team, serve as partner to the product, product marketing and sales organizations. Achievements and Responsibilities • Achieved a record quarter (Q2) for the Field Marketing team, personally and directly contributing to closed deals that have brought in over $1M in aMRR• Manage RFP/RFI response process from start to finish, delivering a world class response that places RingCentral in a winning position to bid• Lead client-facing activities, including sales presentations and webinars to present industry trends, product offerings and tailored value propositions • Provide training to the sales teams and channel partners on messaging, positioning and competitive differentiation of key RingCentral product offerings to aid in pre-sales efforts• Enable deal champions with financial analysis and project valuations through TCO exercises• Develop sales presentations to clearly articulate business challenges and trends as well as RingCentral value propositions, product features, use cases and case studies. Tailor the company story with appropriate positioning and messaging for different level audiences (CIO, CFO, technologist, functional) and for different verticals.• Provide closed loop feedback to the PMM and PM leaders on customer business drivers, themes and product gaps learned from field sales engagements• Evangelize and demonstrate the key benefits of the RingCentral solution for technical audiences as well as national and regional industry and partner events

As the NIMBL Marketing Lead, managed sales and marketing activities, including lead and demand generation, content marketing, event management and branding.Achievements and Responsibilities• Developed and executed marketing programs to assist in filling the sales pipeline by generating new leads and nurturing existing leads• Managed campaign execution and tracking, including, landing pages, emails, offers and events• Led the deployment of NIMBL’s marketing automation tool, Pardot, and integration of the tool with NIMBL’s website, Salesforce, and lead gen campaigns. Owned the marketing automation strategy.• Responsible for database list management, cleanse and segmentation• Created and collaborated on robust content including collateral, press, social and editorial• Worked directly with senior leadership and all departments to design messaging based on new product launches, updates or to create key content for strategic, targeted campaigns• Worked closely with sales team on development of campaigns, events and promotions• Managed sales enablement tools including a marketing calendar and a marketing repository• Drove successful event planning, management, and implementation of all NIMBL events

Member of one of the highest grossing sales teams at RingCentral. Responsible for managing business relationships with existing clients, identifying new business opportunities, growing the business through revenue and usage, finding ways to integrate RingCentral into the clients’ business processes to increase retention, and developing referrals from their accounts -- all while maintaining a high level of customer service and extending the customer lifecycle. Achievements & Responsibilities• Exceeded account management goals consistently, month-over-month • Recognized leader on the team, providing recommendations and ideas • Segmented customers based on industry verticals and customer needs • As a liaison between account management team and upsell marketing team, managed upsell marketing programs, including email drip campaigns • Promoted customer engagement through webinars and case studies

Achievements and Responsibilities• Exceeded all sales goals with an average of 104% above quarterly quotas• Top sales representative in first two quarters of 2013• Strong C-Level contact database of satisfied clientele• Built a sales pipeline by conceptualizing and realizing strategic plan• Informed prospects of new print and digital offerings

Sales Support Analyst• As a member of the Local Ad Sales team, provide support and ad sales analysis• Assist with pricing schedules and targeting and launching ad campaigns• Create proposals and recommend makegoods for targeted audiences and clients• Create and maintain reports relating to ad sales support and analysis in Excel• Gather research information and data from available sources to assist sales staff in positioning Spotlight and its products favorably• Provide sales and financial reports including revenue reports, inventory/schedule/rate/operations requirement reports and other reports as assignedCRM Product Specialist• Regional trainer and product specialist for Comcast Spotlight’s CRM software• Implement new product enhancements to various markets and teams in the territory• Pioneer processes and procedures to effectively promote sales enablement• Assist management in creating sales drives based off geo-targeting and product code targeting, then using CRM as a tracking tool to analyze results of these sales initiatives• Create leads lists for marketing campaigns• Develop, produce, and analyze sales initiative performance reports• Support maintenance, management and accuracy of lead/customer database• Troubleshoot system integration issues