Jen Canfield

Jen Canfield Email and Phone Number

Digital Strategist @ AL Media Strategy
Walnut Creek, CA, US
Jen Canfield's Location
San Francisco Bay Area, United States, United States
Jen Canfield's Contact Details
About Jen Canfield

For over fifteen years, I have been defining, prospecting, and converting target audiences into customers, supporters, and voters. With expertise in paid media, project management, and growth marketing, I create impactful campaigns for venture-backed early-stage startups, statewide and national political campaigns, Fortune 500 companies, and national nonprofits.I've managed multimillion-dollar, multichannel campaigns that acquired new users, built brand awareness, raised money, increased name ID, and drove voters to the polls. Some Highlights: - I spearheaded Tom Steyer's name ID California campaign in 2016. I managed a multimillion-dollar budget, led strategic partnerships, and collaborated across internal teams and an external team of pollsters and TV consultants.- Collaborated with Rock the Vote and the California Secretary of State to create a digital voter registration tool and accompanying eight-figure paid media plan, resulting in tens of thousands of registered and engaged voters across California.- Managed paid media strategy and ops for NextGen America’s $150 million ‘Youth Vote’ program, registering and mobilizing hundreds of thousands of voters in critical districts nationwide.- I played a pivotal role in managing media strategy and advertising operations for California's historic ‘Yes on 27’ ballot measure, overseeing message testing, strategic planning, reporting, and project management for the $60M campaign.

Jen Canfield's Current Company Details
AL Media Strategy

Al Media Strategy

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Digital Strategist
Walnut Creek, CA, US
Employees:
11
Jen Canfield Work Experience Details
  • Al Media Strategy
    Digital Strategist
    Al Media Strategy
    Walnut Creek, Ca, Us
  • Voter Formation Project
    Senior Media Buyer
    Voter Formation Project May 2024 - Present
  • Jen C Digital
    Digital Marketing Manager
    Jen C Digital Apr 2021 - Apr 2024
    I build and execute growth marketing strategies and paid media campaigns for VC-backed startups and statewide political campaigns. I specialize in data-driven, multichannel campaigns, media mix modeling, audience targeting, content creation, data analysis, client and vendor management, and campaign project management.I played a pivotal role in managing media strategy and advertising operations for California's historic ‘Yes on 27’ ballot measure, overseeing message testing, strategic planning, reporting, and project management for the $60M campaign.In my most recent role at the Bob Woodruff Foundation, I managed all advertising operations, overseeing and executing all paid media campaigns and digital fundraising efforts.
  • A4 Media
    Senior Account Executive
    A4 Media Mar 2019 - Feb 2020
    Long Island City, New York, Us
    a4 is an addressable cross-screen advertising solution. With a4’s ability to connect to the voter file, political clients are able to create precise, highly targeted and successful digital campaigns.I managed a portfolio of political and public affairs clients across the West Coast. I partnered with digital agencies and campaigns to create, test, and execute successful paid media campaigns that won races up and down the ballot.
  • Nextgen America
    Senior Digital Manager
    Nextgen America Jan 2018 - Dec 2018
    San Francisco, California, Us
    At NextGen America, I owned and directed paid media strategy for NextGen America’s nationwide, $120M youth vote program, aimed at persuading, registering and turning out young voters in key districts across the country. Additionally, I managed relationships with the program's digital partners including Rock the Vote, the American Lung Association, League of Conservation Voters, Facebook, Google and Priorities USA. Based on reach, budget and voter turnout, the project (named NextGen Rising) is the largest youth organizing program in American history.
  • Nextgen America
    Digital Manager
    Nextgen America Nov 2015 - Dec 2017
    San Francisco, California, Us
    Strategized and managed all paid digital media for Tom Steyer’s NextGen California. Managing budgets of up to $10M annually, I directed budgeting, targeting, creative testing and bidding. I also partnered with Rock the Vote to create one of the first nationwide online voter registration platforms. I collaborated with a coalition of 60+ progressive organizations to drive unregistered voters to the platform. In total, the California program registered over 700,000 voters in California and over one million new voters nationally.
  • Samsung Next
    Senior Marketing Specialist
    Samsung Next Mar 2015 - Nov 2015
    Mountain View, Ca, Us
    Brought Samsung NEXT's acquisitions, investments and worldwide incubation programs to life through digital campaigns, event management and direct partnerships. Built programs from the ground up including; the email marketing program, list acquisition program, social media profiles and the Samsung NEXT website.
  • Gigaom
    Social Media Manager
    Gigaom Oct 2014 - Mar 2015
    Santa Barbara, California, Us
    Gigaom was a media news outlet focused on technology reporting. I ran all social media — covering the news desk, research arm and live events across the industry.I managed all organic and paid social media for GigaOm editorial, GigaOm events, and GigaOm research. While there, I increased organic referral traffic from Facebook, LinkedIn and Twitter all by over 15%.
  • Voxer
    Senior Marketing Manager
    Voxer May 2014 - Nov 2014
    San Francisco, Ca, Us
  • Voxer
    Community Manager
    Voxer May 2013 - May 2014
    San Francisco, Ca, Us
    - Managed and nurtured Voxer's online community through social media content, email marketing, support help and paid social media campaigns- Directed, wrote and launched Voxer's webinar program; designed to sell Voxer's Business product and onboard new Voxer Business users- Created original content for marketing campaigns including; email copy, white papers, website copy, onboarding and training materials and sales decks- Managed and created original content for all Voxer social media channels; Facebook, Twitter, LinkedIn, Instagram, & YouTube
  • Upout
    Marketing Manager
    Upout Oct 2012 - Mar 2013
    San Francisco, California, Us
    First marketing hire at seed-stage startup. Owned and established all marketing campaigns and programs including; organic and paid social media, email and email list acquisition, website optimization, SEO, and offline events. Increased email subscribers by 200% and increased the open rate by 6%.
  • Obama For America
    Digital Fellow
    Obama For America Sep 2012 - Nov 2012
    Chicago, Illinois, Us
    In 2012, I was selected to work on a small team of nine to create and execute the digital strategy for President Barack Obama's re-election campaign in California. Working directly with the HQ team in Chicago, we conceptualized, created and rolled out a digital program in the final months of the election to help drive voters to the polls for President Barack Obama. The program included email marketing, organic and paid social media, blog content, a video blog and local events.
  • Revl
    Senior Content Specialist
    Revl Feb 2012 - Oct 2012
    San Francisco, Ca, Us
  • Rocketspace Inc.
    Startup Accelerator
    Rocketspace Inc. Oct 2011 - Feb 2012
    San Francisco, Ca, Us
  • Red Bull
    Student Brand Manager
    Red Bull May 2008 - May 2009
    Fuschl, At
    - Brand representative on Saint Mary's Campus- Promoted and provided assistance at Red Bull events; Flugtag 2008, Soapbox Race 2008, & Snow Warz 2009- Developed and executed Red Bull marketing promotions at campus events- Created and implemented unique marketing strategies targeting the Saint Mary's student body- Strategized new and creative marketing ideas at five day Western States Student Conference and three day CaliforniaStudent Conference-Collaborated with the Bay Area Team for the launch of new products

Jen Canfield Skills

Social Media Social Media Marketing Facebook Public Relations Marketing Email Marketing Marketing Strategy Blogging Management Strategy Strategic Partnerships Project Management Seo Social Networking Content Management Customer Service Business Development Start Ups Entrepreneurship Market Research Event Planning Web Analytics Online Advertising Event Management Online Marketing Salesforce.com Content Strategy Final Cut Pro Training Analytics Lead Generation Digital Media Marketing Communications Google Analytics Content Marketing Digital Marketing Digital Strategy Strategic Communications Mobile Marketing Fundraising Community Outreach Video Production Press Releases Brand Management Advertising Sem Integrated Marketing New Media Copywriting Wordpress

Jen Canfield Education Details

  • Saint Mary'S College Of California
    Saint Mary'S College Of California
    Communication
  • Saint Mary'S College Of California
    Saint Mary'S College Of California
    Communication And Media Studies

Frequently Asked Questions about Jen Canfield

What company does Jen Canfield work for?

Jen Canfield works for Al Media Strategy

What is Jen Canfield's role at the current company?

Jen Canfield's current role is Digital Strategist.

What is Jen Canfield's email address?

Jen Canfield's email address is je****@****ail.com

What is Jen Canfield's direct phone number?

Jen Canfield's direct phone number is +192554*****

What schools did Jen Canfield attend?

Jen Canfield attended Saint Mary's College Of California, Saint Mary's College Of California.

What are some of Jen Canfield's interests?

Jen Canfield has interest in Social Media, Technology, Restaurants In San Francisco, What Does It Feel Like To X, Content Management, Barack Obama, Event Planning, Men, Entrepreneurialism, Sociology.

What skills is Jen Canfield known for?

Jen Canfield has skills like Social Media, Social Media Marketing, Facebook, Public Relations, Marketing, Email Marketing, Marketing Strategy, Blogging, Management, Strategy, Strategic Partnerships, Project Management.

Who are Jen Canfield's colleagues?

Jen Canfield's colleagues are Ann Liston, Almedia (Arab Lebanese Media), April Check, Mohammed Alghamdi, Izhar Husain, Mohamed Ramadan, Claire Korban.

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