Jen Canfield Email & Phone Number

Walnut Creek, Ca, Us

I build and execute growth marketing strategies and paid media campaigns for VC-backed startups and statewide political campaigns. I specialize in data-driven, multichannel campaigns, media mix modeling, audience targeting, content creation, data analysis, client and vendor management, and campaign project management.I played a pivotal role in managing media strategy and advertising operations for California's historic ‘Yes on 27’ ballot measure, overseeing message testing, strategic planning, reporting, and project management for the $60M campaign.In my most recent role at the Bob Woodruff Foundation, I managed all advertising operations, overseeing and executing all paid media campaigns and digital fundraising efforts.

Long Island City, New York, Us

a4 is an addressable cross-screen advertising solution. With a4’s ability to connect to the voter file, political clients are able to create precise, highly targeted and successful digital campaigns.I managed a portfolio of political and public affairs clients across the West Coast. I partnered with digital agencies and campaigns to create, test, and execute successful paid media campaigns that won races up and down the ballot.

San Francisco, California, Us

At NextGen America, I owned and directed paid media strategy for NextGen America’s nationwide, $120M youth vote program, aimed at persuading, registering and turning out young voters in key districts across the country. Additionally, I managed relationships with the program's digital partners including Rock the Vote, the American Lung Association, League of Conservation Voters, Facebook, Google and Priorities USA. Based on reach, budget and voter turnout, the project (named NextGen Rising) is the largest youth organizing program in American history.

San Francisco, California, Us

Strategized and managed all paid digital media for Tom Steyer’s NextGen California. Managing budgets of up to $10M annually, I directed budgeting, targeting, creative testing and bidding. I also partnered with Rock the Vote to create one of the first nationwide online voter registration platforms. I collaborated with a coalition of 60+ progressive organizations to drive unregistered voters to the platform. In total, the California program registered over 700,000 voters in California and over one million new voters nationally.

Mountain View, Ca, Us

Brought Samsung NEXT's acquisitions, investments and worldwide incubation programs to life through digital campaigns, event management and direct partnerships. Built programs from the ground up including; the email marketing program, list acquisition program, social media profiles and the Samsung NEXT website.

Santa Barbara, California, Us

Gigaom was a media news outlet focused on technology reporting. I ran all social media — covering the news desk, research arm and live events across the industry.I managed all organic and paid social media for GigaOm editorial, GigaOm events, and GigaOm research. While there, I increased organic referral traffic from Facebook, LinkedIn and Twitter all by over 15%.

San Francisco, Ca, Us

San Francisco, Ca, Us

- Managed and nurtured Voxer's online community through social media content, email marketing, support help and paid social media campaigns- Directed, wrote and launched Voxer's webinar program; designed to sell Voxer's Business product and onboard new Voxer Business users- Created original content for marketing campaigns including; email copy, white papers, website copy, onboarding and training materials and sales decks- Managed and created original content for all Voxer social media channels; Facebook, Twitter, LinkedIn, Instagram, & YouTube

San Francisco, California, Us

First marketing hire at seed-stage startup. Owned and established all marketing campaigns and programs including; organic and paid social media, email and email list acquisition, website optimization, SEO, and offline events. Increased email subscribers by 200% and increased the open rate by 6%.

Chicago, Illinois, Us

In 2012, I was selected to work on a small team of nine to create and execute the digital strategy for President Barack Obama's re-election campaign in California. Working directly with the HQ team in Chicago, we conceptualized, created and rolled out a digital program in the final months of the election to help drive voters to the polls for President Barack Obama. The program included email marketing, organic and paid social media, blog content, a video blog and local events.

San Francisco, Ca, Us

San Francisco, Ca, Us

Fuschl, At

- Brand representative on Saint Mary's Campus- Promoted and provided assistance at Red Bull events; Flugtag 2008, Soapbox Race 2008, & Snow Warz 2009- Developed and executed Red Bull marketing promotions at campus events- Created and implemented unique marketing strategies targeting the Saint Mary's student body- Strategized new and creative marketing ideas at five day Western States Student Conference and three day CaliforniaStudent Conference-Collaborated with the Bay Area Team for the launch of new products

B.A, Communication

Bachelor'S Degree, Communication And Media Studies