Jennifer Catozzo Email & Phone Number

Virtual

• Responsible for optimizing the Member Experience related to Welcome and Onboarding journeys, identifying and solving for communication gaps to improve end-to-end member engagement and retention. Create new, relevant.
• Lead Medicare member-facing communication initiatives from strategy development through tactical execution of omni-channel marketing campaigns
• Coordinate and consult on projects to improve digital self-service in alignment with enterprise capabilities
• Collaborate with marketing technology teams to improve digital content relevancy and user experience related to member-facing online tools
• Provide guidance and direction to internal and external teams, serving as the subject matter expert and product manager for member retention communication initiatives
• Partner with key business stakeholders to develop and maximize short and long-term value of investments

Virtual

• Developed member communications strategies compliant with Medicare Part D requirements for 175 Employer Group clients. Led a team of 6 Communications Specialists and 3 Marketing Operations Managers.
• Collaborated with cross-functional product and marketing teams, ensuring Medicare compliance requirements were met and brand standards were accurately represented in all member communication initiatives
• Delivered on communication tactics by identifying campaign and client requirements while coordinating activities across multiple areas of the organization, impacting project scope, budget, risk and resources
• Led multiple cost-savings initiatives to lower print expenses by more than $2M in 2016 through utilization of alternative messaging channels, including digital delivery to members with an electronic preference
• Coordinated with Finance and Communications Fulfillment teams, providing forecasts and estimates to develop accurate print budgets

Virtual

• Planned, directed and monitored projects to proactively identify resource needs, perform quality reviews and appropriately escalate issues. Led a team of 3 Marketing Operations Managers.
• Facilitated ongoing interactions with cross-functional partners, developing and executing flexible communication production schedules to meet all necessary compliance and client requirements
• Led initiative for digital delivery of communications, providing for positive member experiences while meeting compliance deadlines and achieving cost savings of over $235K in 2015
• Rated as Top Performer successively for 3 years, achieving outcomes above job level requirements

Franklin Lakes, NJ

• Directed end-to-end print production and fulfillment for compliance-driven member communications consisting of multiple print components and customized client versions. Managed team of 5 Print Production Coordinators.
• Created and maintained schedules for the development, print and mailing of over 2M communication pieces for 100+ clients, delivering compliance related information to members during the critical Annual Enrollment Period
• Engaged daily with internal and external partners to ensure accuracy, timeliness and cost-efficiency
• Key contributor to 2006 Medicare Part D launch, receiving recognition from Executive Committee for managing multiple communications projects and surpassing enrollment goals
• Received recognition award for launch of the Medco Medicare Part D Advantage Campaign which drove $500K in annualized incremental margin with a 10.6% conversion rate in just 6 months
• Rated as Top Performer for 6 years, successfully achieving accomplishments in every area of contribution

Franklin Lakes, New Jersey, United States

• Coordinated workflow of development through approval for printed materials required for new member Welcome Kits. Oversaw daily communication and trafficking of communications between legal and compliance, client.
• Completed re-branding effort for Welcome Kit communication materials for more than 200 clients in 4 months
• Created and managed weekly status reports, supporting cost-effective transition from a 20-page new member welcome brochure to an 8-page communique

Morristown, NJ

Responsible for directing and coordinating production activities associated with direct mail marketing efforts and print campaigns on behalf of the marketing group for AT&T’s Voice over Internet Protocol (VoIP) product.

Jersey City, NJ

Under the Graphic Communications division, managed Print Production for five major accounts, supporting more than $10 million in sales by interfacing with clients, sales, and manufacturing to plan, schedule, and traffic jobs from preflight to delivery.

New York, NY

Developed, trained, and managed a staff of nine client service, production support, and administrative positions to support ten account executives with annual sales of over $4M.