Jennifer Caudill Email & Phone Number

Petaluma, Ca, Us

West Grove, Pa, Us

Collaborating with multiple clients regularly, adapting to unique (and often diametric) brand voices and business needs. Start-up expertise in building breakthrough brand narratives with staying power.Clients include ClifBar, Camelbak, Carbon Health, Athleta, Octonuts, Z Gallerie, Loring Smart Roasters, Kendall Jackson, Beauty Heroes, Revitalign Footwear, Ramekins Culinary, P.L.A.Y Pet Lifestyle, The Labs & Co, Rover Pet Boutique, BooDog Lifestyles

Emeryville, California, Us

Title 9 brought me onboard as their first ever Editorial Content Manager to build a team of storytellers that would amplify the work of entrepreneurs, athletes, activists, and of course — outdoor performance apparel. Managing a team of 3 — a copywriter, a social media specialist, and a senior PR and community specialist — I concepted, presented, calendared, and coached each team member to deliver on omni-channel stories and campaigns brought to life by short-form video, longform articles, punchy copy, and PR collaboration. In this role, I worked closely with the creative director, CMO, company founder, ecomm teams, art directors, and product developers.

San Francisco, Ca, Us

Oakland, Ca, Us

- Researching health and wellness topics; distilling clinical data for digestible lifestyle blog articles- Ghostwriting comprehensive wellness guides for doctors, nurses, and clinicians- Developing wellness content focused on women's health, LGBTQ+, and marginalized communities- Adhering to deadlines and check-ins with content director and senior copywriter- Revising drafts to incorporate clinician and legal team feedback- Structuring article content to be repurposed on social media

Emeryville, Ca, Us

I work with the Digital Marketing team at Clif Bar & Company to conceptualize, research, and craft articles that support company values. Editorial encompasses everything from mindful eating and key ingredients to social justice and equality for all women.

Davis, Ca, Us

- Strategizing and managing content, including blog, social media posts, email and seasonal campaigns, and monthly/yearly reports- Rebranding C-3 website to position AWHC as leaders of wild horse and public land preservation - Implementing fresh brand voice, standardizing key messages, and delivering consistent content- Reporting on the issue via op-eds and letters to editors for publication at major news sources- Writing scripts for educational videos and documentary style short films- Interviewing attorneys, ecologists and biologists, and equine experts- Captivating new and major donors with consistent storytelling and fresh value propositions- Producing media material such as press releases and advisories, bylines, quotes, and event invitations- Researching and fact-checking policy, law, and advocacy, both present and historical

Gardena, Ca, Us

San Francisco, California, Us

Developed brand stories on sustainable initiatives, inclusivity, sports and outdoor adventure.

Kennebunk, Maine, Us

Piloted external design agency in top-to-bottom rebrand of flagship website. Generated revenue, captured new investors, and achieved company-wide sales goals. Produced content strategy, assisted in direction of UX design, dialed in mission statement, points of difference, and supply chain transparency. • Hatched brand story for print, advertising, social, blog, web, PR, retail • Initiated influencer program• Streamlined creative briefing process for internal and external partners• Ghostwriter for speeches and presentations given by Tom Chappell, CEO• Art directed multiple photo shoots for hero and product photography

San Rafael, Ca, Us

Led internal and external teams through a major brand transition from three brands to one, introduced men’s collection, exceeded sales goals, exponentially grew evangelist followers. - Crafted approachable technology story while navigating legal claim boundaries. - Partnered with VP of Marketing to introduce brand to retail partners through trade catalogs and collateral - successfully gaining multi-million dollar buy-ins with Dillards and Nordstrom.com.- Collaborated with PR firm and magazine editors for features in Shape Magazine, Natural Health and Prevention Magazine.- Executed Ecomm content strategy to exceed sales goals by more than 50% in 2012 and 2013, and to gain 1st, 2nd and 3rd rankings in Google searches for multiple organic and branded keyword searches.- Led discovery process with ad agencies; developed scripts for TV ad campaign - a multi-episode campaign producing complete sell-through/sell-out with regional retailers.- Responsible for headlines, supporting copy across all channels, technical writing, product descriptions, press materials, blog and social media.- Managed freelance copywriters and mentored in-house junior-level, creative writer

Petaluma, Ca, Us

Solarius, an exclusive private jet charter service, hired me to ghostwrite a series of blog entries. Utilizing my travel writing skills, I researched and compiled entries with SEO-friendly lists about traveling around the world.

Crafted headlines and supporting copy for trade press and national magazine ads. The product is a supplement that resolves digestive distress by kicking the body's natural healing process into gear. The ask was to make a product that cures diarrhea sound really hip and cool. So, I made that sh*t look cool.

Atlanta, Georgia, Us

Think of this unique intranet as the first-ever Groupon for employees of Time Warner. In this role, I owned copy and brand strategy for an ad sales division at TBS called Insider's Advantage. In collaboration with the Director of Marketing, Web Manager and Graphic Designer, we marketed discounted products and services to an intranet of 80,000 Time Warner employees. Daily responsibilities included content auditing of the intranet, creation of Insider's Advantage and partnership ads, development of print and non-traditional promotional items, and management of freelance graphic designer.- Developed copy for + edited Insider's Advantage intranet- Managed contract graphic designer in development + publication of semi-annual Time Warner employee catalog- Wrote + curated Star Clippers travel blog series- Branded promotional collateral- Managed and proofed retail signage

Bachelor Of Journalism, Advertising

Creative Writing