Jencey Keeton Email & Phone Number

Dallas/Fort Worth Area

• Creator of Sweet Tooth Hotel, an immersive art venue showcasing emerging artists, experiential bar and curated gift shop with more than 100k visitors each year.• Build integrated marketing plans, manage advertising campaigns, digital channels and social media accounts utilizing customer data to create targeted paid and organic strategies currently generating 14X ROAS on average.• Curate eleven rotating art installations and vendors for gift shop, creating guest experience journey and touch points throughout the space.• Execute public relations, managing agency, releases and hosting tours for radio and TV.• Trained team of five to manage day to day operations and customer engagement.• Build weekly investor status reports, monthly P&L and lead board meetings.

Dallas, Texas, United States

Plano, Texas, United States

• Develop and implement integrated marketing strategy and campaigns for all channels including in-store, events, online experiences, social media, email, influencer programs and public relations.• Manage marketing team, collaborating across departments with merchandising, creative, stores teams and C-suite.

Dallas/Fort Worth Area

• Develop and implement corporate marketing, branding and strategic advertising, managing agencies, vendors and leading sixteen local marketing teams across a $2B property portfolio.• Oversee the digital strategy and evolution for company marketing channels including website, CRM, email marketing, content marketing, paid media and social media. Build strategic recommendations for progressive marketing programs based on customer insights and data.• Budget planning and management for all corporate branding, marketing, trade shows, interactive, social/digital marketing and other marketing initiatives to support the company’s business objectives.• Guide on-site property teams in integrated marketing, focusing on digital strategy, and branding implementation to maximize sales and traffic and work closely with individual owners/partners to meet goals and needs. • Support leasing to identify and market to target retailers. Provide information and resources that shape merchandising at the property, participate in site visits as requested and provide information on traffic, trade area and shopper profile.• Maintain a dynamic digital and social media marketing initiative to grow corporate awareness and reach. Monitor the impact and effectiveness of campaigns.• Oversee all public relations and corporate communications. Support the business in maintaining positive relations with the media and to be available in the event of emerging PR issues or in a crisis.• Oversee and help manage Bi-Annual Management/Marketing Meetings. Facilitate sharing of best practices amongst all property marketing personnel. • Partner with management teams to execute a plan to provide a consistently high level of customer service and ensure Conscious Place initiatives are being implemented to enhance the retail experience for each property. • Oversee the corporate editorial calendar including Conscious Place blog and Thought Leadership series.

Richardson, Tx

• Develop and implement digital brand strategy for Fossil channels including social media, email, online experiences, influencer programs and Fossil.com.• Strengthen brand message using strategic content mix of product and lifestyle features across all digital channels.• Develop, implement, and maintain a global social strategy across a variety of platforms (Facebook, Instagram, Twitter, Google+, Pinterest, etc) which is distributed to the regions.• Plan email marketing calendar and campaign schedule, integrating product features and editorial storytelling.• Assist the Director of Global Marketing in coordinating integrated communication and marketing activities.• Analyze ROI and optimize digital marketing campaigns and programs for North America.• Create, maintain, and execute digital strategies around events, product launches, promotions, contests and any other relevant marketing activities.• Manage a team of 3 including two social media specialists and a digital coordinator.• Manage social agency of record R/GA, forming strategy for seasonal calendars, channel guidelines, paid social, campaigns and promotions.• Manage Social Media Ecommerce and Brand budgets ($2M), creating strategy for a variety of promoted media across all social platforms from Like Acquisition to Direct Response, utilizing Datalogix measurements, CRM data and interest targeting.• Monitor appropriate KPIs and measure the impact of all paid/owned social channels based on programmatic metrics.• Concept and execute influencer programs across all digital channels, ensuring strategic brand partnership and product features.• Partner with in-house Creative, providing marketing briefs for content creation including photography, graphics, video and third party creative.• Uncover digital insights and provide thought leadership in a collaborative-integrated environment with client (brand) and partner agencies.

Richardson, Tx

• Manage social agency of record R/GA, forming strategy for seasonal calendars, channel guidelines, paid social, campaigns and promotions.• Manage Social Media Ecommerce and Brand budgets ($2M), creating strategy for a variety of promoted media across all social platforms from Like Acquisition to Direct Response, utilizing Datalogix measurements, CRM data and interest targeting.• Monitor appropriate KPIs and measure the impact of all paid/owned social channels based on programmatic metrics (e.g., engagement, reach, mentions, traffic, conversion, sentiment, search visibility, views, etc).• Reach out to and build relationships with influencers across all social channels, executing strategic brand partnership campaigns and product features.• Strengthen brand message using strategic content mix of product and lifestyle features.• Partner with in-house Creative, providing marketing briefs for content creation including photography, graphics, video and third party creative.• Partner with online and print media for collaborative content creation.• Work with Social Media Customer Care team to monitor customer engagement and identify new ways to activate participation and feedback.• Monitor brand presence across Facebook, Youtube , Twitter, Pinterest and identify emerging communities.• Uncover digital insights and provide thought leadership in a collaborative-integrated environment with client (brand) and partner agencies.• Collaborate closely with internal account/project management and creative team and other practice areas with company to ensure successful project handoff and work is appropriately positioned for long-term success.

Dallas/Fort Worth Area

• Created all Integrated Marketing plans and managed budgets for 70+ single shows, Lexus Broadway Series, TITAS Subscription series incorporating marketing plans, media buys, strategies, and promotions across paid and earned digital channels.• Worked with Media Manager and Promotions Coordinator to plan and support all on the ground and print/radio/TV initiatives and buys. • Planned in-venue advertising via print, digital signage and customer POS.• Managed implementation of mobile website, including e-ticketing, which generatedmore than $40,000 in revenue the first 4 months.• Launched online Street Team - attpc.org/streetteam, resulting in 200 members to-date,with the ability to reach 100,000+ friends through social networks.• Created strategy for $10,000 Facebook - facebook.com/attpac ticket giveaway resultingin more than 1,500 likes in two weeks. Overall 233% increase in fans since start date.• Online media buying, management and tracking including customer retargeting, smart versioning ads, Google PPC, Google Analytics and Google Grants.• Designed graphics, wrote content and created contests for all online outlets.• Monitored analytics and consumer traffic for marketing, ticketing and mobile websites.• Managed email database of segmented consumer base for targeted emails.• Implemented use of all additional social media outlets to market 70+ events per year,including Four Square, Instagram, Tumblr, YouTube, Spotify, Survey Monkey, NorthSocial and Sprout Social.

Dallas, Tx

• Managed Marketing campaigns for a variety of live music shows ranging from country, hip hop, rock, indie, world and more; created strategies, solicited and launched third party promotions.• Planned and implemented new website generating more than 50,000 visitors per month.• Planned in-venue advertising via print, digital signage and customer POS.• Acquired retail partners and sponsors, generating 40,000+ additional impressions per month on granadatheater.com.• Concepted new blog, The G Party, with a viral landing page before launch.

• Crafted digital strategy for client launches including email, social, web, events and more.• Worked with clients to plan, design and develop websites including NorthPark Center and PaperCity.• Created and implemented business model for SEO and ad tracking services.• Managed company creative calendar and development schedule.• Created and wrote press releases and company marketing materials.

• Contracted accounts and executed national brand programs for Camel and Kool.• Built relationships with accounts by developing tailored marketing plans to ensure success of product.• Participated in relationship marketing by conducting “1 to 1” consumer engagements at high profile accounts.• Worked with event agency to concept and execute brand awareness events.

• Created brand strategies, ad campaigns, websites and direct mail campaigns for clients ranging from The SCOOTER Store to American Heart Association.• Wrote copy for print ads, direct mail campaigns, websites, brochures and sales presentations.• Implemented in-house marketing program, generating more than $50,000 in new client projects.

• Supported ad sales and affiliate marketing with marketing materials for The Tom Joyner Morning Show®.• Developed sales materials for Tom Joyner’s TV Show, gaining 38 out of the top 40 targeted markets.• Produced national contesting commercials and talent/company video profiles.

• Created print ads, direct mailers and one sheets for Dr. Laura, Rush Limbaugh and Casey Kasem.• Clear Channel Radio corporate through diversity campaigns in trade publications and conferences.• Executed numerous Clear Channel Radio internal conferences; booking/handling talent, registration, managing support staff and coordinating run of show.

Bachelor Of Business Administration (B.B.A.)

Bachelor Of Science (B.S.), Business Administration And Management, General