Jennifer Clarke Email and Phone Number

Leading the Insights, Analytics & Strategy team for Nestle Canada to deliver sustainable growth via best in class consumer understanding, strategic brand development and positioning, and innovation. Putting the consumer at the heart of the business, the insights, analytics & strategy team is responsible for building strong brand strategies to enable best in class marketing and to drive profitable brand growth.

Get your brand growing with in-depth consumer and shopper insights translated into actionable plans that deliver results. Too many brands struggle with the same business issues year over year. Spark Insights connects insight to action that delivers results. We are experts in developing strong brand strategies that enable year over year profitable growth.We are experienced builders of strong brands to help you weave a brand story that will resonate with your target consumer. We are innovation experts who have launched many top brands into the Canadian marketplace. We have delivered actionable, strategic insights for many of North America's leading brands. We seek to understand your business issues in-depth and then customize the learning to develop actionable outcomes. "I was amazed how you nailed all the insights and captured all the issues we were facing so articulately and comprehensively. It has been tremendously helpful.” VP Marketing

Proven leader delivering sales and share growth in Brand Management, Consumer Insight, and Marketing Strategy. A strong ability to inspire multifunctional teams to achieve breakthrough results.Marketing DirectorLed Marketing organization to deliver significant incremental dollar sales and a 4.2 to 1 ROI. Results were a key strategic driver of total Canada delivering sales growth of 7%. Coached a team of 30 marketers on ground-breaking marketing work, winning three P&G marketing awards. Trained organization corporately on in-store marketing and strategy. Led development of P&G's Canadian Research and Innovation Centre to drive better consumer insight and improve the organization's ability to leverage insights for strategic growth.Category Leader, Baby CareLed P&G’s 2nd largest category to deliver a record-breaking year with 6% dollar sales growth. Set up the business plan to deliver 7% dollar sales growth the next year. Achieved unprecedented dollar share growth of 5% and 8% in back to back years. Created five year vision and strategy, and led multi-functional team to deliver on-going growth. Brand ManagerProgressive roles in brand management, all with a track record of significant sales and share growth. Led some of P&G’s biggest categories in Health and Beauty, Household Paper, and Feminine Care. A proven ability to work with global teams and influence decisions to deliver results for local businesses. Consistently top rated as a leader of multi-functional teams, strong at people development, and an expert at turning insights into brand building marketing plans. Experience launching new brands and categories, and turning around declining brands.Marketing Training LeaderDeveloped and led best-in-class marketing training for new-hires to brand management.

Led Student Team on Alumni Relations to deliver multiple programs for students and alumni. Worked with the volunteer board of the association to establish strong connections and commitment across the global network of Queen's Alumni.