Overseeing the music and entertainment component (design and production), corporate and strategic partnerships, and marketing for “The American Road®,” a unique initiative that capitalizes on young people’s love of music, their affinity for contemporary recording artists, and the growing penetration and power of media and technology to bring American social history and related disciplines to life in the classroom, while inspiring students to become engaged in civic and volunteer opportunities. The program’s overall theme --the courage to create a better world starts with the voice of one individual --will also travel with students from the classroom, into family living rooms and into their communities through a variety of standalone multi-media entertainment initiatives. These include both national and local concerts and festivals, broadcasts and comprehensive digital initiatives reaching students and their families where they study, live and play.The American Road’s core educational and civic engagement initiative is the collective vision of a landmark alliance of more than 100 education, entertainment, business, and civic leaders who joined together to ensure wide acceptance of this initiative nationwide. Using music innovatively as a launching pad, the American Road helps teachers in grades 7 to 10 teach history and related subjects while celebrating a fundamental and non-partisan hallmark of America’s story: the balance between individual rights and common responsibility. Funded in part by two grants from the Ford Foundation, The American Road will also connect millions of students and their parents to each other and to community organizations, volunteer opportunities, youth leadership initiatives, primary resources and mentors both to help achieve new levels of scholastic excellence and to foster greater civic involvement.

Founder of, and creative force behind, Songmasters, which develops and delivers multi-faceted integrated marketing, branding, communications and distribution programs by creating unique events, broadcasts, promotions, products, and brands that harness the power of music and its unique ability to encode, target, and capture strategic demographics. Achieves significant positive results for clients, while also offering important support to good causes and charitable partners that clients and their consumers and audiences care about. Responsible for integrated marketing and brand communications, conceiving and designing new and innovative programs for clients, and developing successful sponsorship and co-promotions with major corporations, both in cause-related marketing efforts and as direct marketing tools. Projects have ranged from launching and producing Songmasters’ historic Inside-Out® concert series; to re-imagining the consumer face of health care exchanges and related projects; creating a new business model for revenue generation for regional theaters; spearheading the development of an educational and entertainment-based program to create and sustain a national conversation on family and women’s health; executive producing the multi-award winning album, concert and PBS special, “Buddy Holly: Listen to Me” ®; the creation of “POBA | Where The Arts Live®”, the first ever fully-digital site to preserve, showcase and promote the creative works of deceased artists who have died without recognition of the full measure of their talents or creative legacies; and re-invigorating and transforming a regional bank into an online bank and targeting a new, younger demographic while supporting Adopt-A-School and Adopt-a-Park programs through Building the Future One Life at a Time.

Created and leads this alliance of top music marketers and distributors, offering top musical artists the support they need to ensure the best in recorded music is effectively and creatively delivered to the worldwide marketplace. Provides breakthrough, trademark and established recording artists, major and indie labels, and distributors with dynamic and competitive turnkey marketing, distribution and consultation services. Works with clients with every project or release to benefit good causes that are important to them or their fans via artist placements and performances in cause-related activities, spokesperson and sponsorship arrangements, donor advisement, and re-granting.Produces concerts, televised broadcasts and recordings of music performances.Signatory to WGA, DGA, and AFTRA.

Created and oversaw business development for POBA - Where The Arts Live, a project of the James Kirk Bernard Foundation and the first-ever “virtual cultural arts center,” a unique site that showcases, promotes, and preserves the creative work of exceptional 20th and 21st century artists who have died without recognition of the full measure of their talents or creative legacies. Developed creative and professional partnerships with such organizations as the American Ballet Theater, the American Appraisers Association, the Provincetown Art Association and Museum (PAAM),Clarion List, , AIC,and numerous other galleries and arts organizations. Provided a full-spectrum resource for administrators of creative legacies and estates of talented, deceased artists with opportunities for personalized and customized concierge assistance to organize, catalogue, appraise, and archive the legacies they manage, find help to preserve and properly physically store art works, and market, promote, and sell their artist’s work.

Was responsible for all areas of domestic and international marketing and creative services, press and PR and tour and video administration in the recorded music industry. Worked as Director of Press and Public Relations. Created and launched the product management department at WEA International (now Warner Music International) and later became VP of Product Development. Oversaw the international video and tour funds for Warner, Elektra, Atlantic, Geffen, and Maverick Records labels. Responsible for design and oversight of advertising and artwork for Warner Music International artists and for production of promotional videos for these artists. Oversaw artist development and marketing of artists signed to Warner Music International and WEA International worldwide and for US marketing of international artistsFor Time Warner, served as the international representative at all Time Warner Music Group label/financial meetings and spearheaded Time Warner's acquisition strategy of companies engaged in various aspects of video and multi-media production and delivery. Extensive experience in negotiation of domestic and international licensing agreements. Responsible for opening several new markets, including China, for the Warner Music Group. Oversaw the U.S. marketing of all artists signed to the company's 47 foreign affiliates and of all WEA International artists abroad. Oversaw all areas of creative services, marketing coordination, and artist development for the company's operations in over 65 countries.

Music Producer and Arranger for Pop, Gospel and Jazz artists. Manager for such top performers as Dusty Springfield. Writer.