Jen Cramer Email & Phone Number

Austin, Texas, Us

Austin, Texas, Us

Austin, Texas, Us

As the Senior Marketing Strategist for Upland Software's AccuRoute and FileBound products, I was responsible for:• Establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand• Building creative, integrated, multi-channel marketing programs that generate brand awareness and industry reputation via online/offline, search engine marketing, advertising, public relations, tradeshows and other campaigns• Supporting channel-partner initiatives, including marketing requests to ensure timely program development and execution• Managing the creation of marketing collateral and partner enablement materials, including the development of email marketing, website management, webinar production and content development for press releases, social media, white papers, case studies and monthly e-newslettersUpland Software (Nasdaq: UPLD) is an enterprise cloud software company that provides award-winning solutions in Project and IT Management, Workflow Automation and Digital Engagement. Our goal is 100% customer success, achieved through a unified operating platform that delivers the performance, scalability and support that over 2,500 Upland customers worldwide demand every day. Learn more at uplandsoftware.com.

Omaha, Ne, Us

Director of Sales & Marketing (Aug 2015 – Aug 2018)Marketing Director (May 2011 – Aug 2015)E-Commerce Director (Feb 2009 – May 2011)Craft Division Director (Oct 2007 – Feb 2009)Marketing Director (June 2005 – Oct 2007)Responsible for marketing, e-commerce, product development and sales at AccuCut, a manufacturer of die-cutting systems for education, craft, stationery and business markets.Marketing & Sales• Established and implemented strategic and tactical marketing plans• Analyzed key metrics to identify effectiveness of marketing programs, set direction for product development and improve sales performance• Managed content and offer calendar across multiple channels including online, direct mail, social media, tradeshow, etc.• Oversaw three e-mail newsletters for 75,000+ subscribers, utilizing best practices to optimize open rates, click-through rates and conversions• Produced annual catalogs for education and craft markets• Ensured all marketing messaging and imagery was brand-compliant and consistent across all channels• Collaborated with team members to produce in-house product videos for use on e-commerce sitesE-Commerce• Led teams in the creation and content management of multiple e-commerce websites including March 2018 launch of accucut.com redevelopment project on Shopify Plus• Managed third-party design and web development resources to complete projects on time and within budget• Utilized exit-intent tactics to drive e-mail sign-ups and additional revenue• Oversaw pay-per-click program for custom die division including third-party vendor responsible for generating leads• Prepared reports using Google Analytics data and analyzed the information to make informed business decisionsProduct Development & Project Management• Directed the product development life cycle of commercial steel-rule dies• Spearheaded migration of CRM and manufacturing system from Macola to NetSuite

Responsible for defining strategy and leading marketing initiatives for Ameritrade’s premier active trader program with over 400,000 accounts.• Defined strategy for and managed ApexLIVE client events in four major U.S. cities with a $200,000 budget.• Created and executed marketing plan, including direct mail and e-mail communications, for high liquidation value clients in order to highlight applicable products with the goal to reduce attrition.• Managed creation of Apex benefits brochure and its integration into welcome communications, including test plan for current vs. new collateral.• Informed clients and prospects of new gain/loss tracking service using multiple channels.• Worked closely with Vice President/General Manager of Private Client Division and business leaders to set strategy and create effective marketing programs and communications.• Developed strategic, detailed quarterly and annual marketing plans including budgets.

Omaha, Ne, Us

Senior Product Marketing Manager (July 2003 – March 2004)Director of Product Marketing (Dec. 2001 – July 2003)Responsible for spearheading product development and marketing initiatives for the corporation. Managed the marketing of consumer gift giving and corporate incentive programs. Instrumental in growing annual revenue from $12 million in 1999 to nearly $100 million in 2003.• Championed the development of the company’s consumer and B2B websites, managing requirements for over 10 major site releases and 1,000 feature/content changes often with tight timelines and limited resources. Unique visitors surpassed 4.5 million in 2003.• Designed and implemented online dealer incentive platform for T-Mobile’s third-party sales force that resulted in $28 million in revenue in two years• Conceptualized business website functionality to support multiple purchasers, instrumental in securing more than $6 million in revenue from 120 clients including General Motors, Xerox, Avaya and ExxonMobil• Served as product expert and helped acquire clients such as AT&T Wireless, CompanyDNA and QwestDex by designing custom solutions• Owned product launch strategy including internal/external training, sales collateral and post-mortems• Coordinated and consulted successfully with finance, sales, operations and technology departments to analyze and execute new products/features• Wrote comprehensive business requirements documents• Implemented analytic tools such as FireClick, WebTrends and BizRate satisfaction surveys to monitor site usage and customer satisfaction and guide site improvements• Managed third-party site usability study that included heuristic analysis and testing with consumer and business users• Integral member of company-wide process improvement project: documented and evaluated procedures, proposed alternatives that increased efficiency and reduced costs

Omaha, Ne, Us

Director of Marketing, Consumer Products (Jan. 2000 – Dec. 2001)Marketing Manager (Sept. 1999 – Jan. 2000)• Managed nearly $1 million in online advertising for the Great Gift Certificate Giveaway, acquiring more than 450,000 new members• Monitored the effectiveness of online advertising to optimize ad creative and placement to increase sales• Managed online partnerships with Yahoo!, America Online, iVillage and Go.com• Cultivated the style and voice of GiftCertificates.com by creating or approving all online and offline material; managed the development of effective news releases, print ads, direct mail, presentations, sales collateral and request for proposal responses• Developed successful strategies and creative for effective targeted email marketing campaigns, which increased circulation to over 4.2 million

Corporate Communications Manager (Dec. 1997 – Sept. 1999)Creative Services Coordinator (April 1996 – Dec. 1997)Managed the internal and external communication services for Omnium Worldwide, an accounts receivable (AR) management and cost-containment company with offices in the United States and South America. Developed AR training materials and presentations in three languages.• Developed and produced proposals, presentations, direct mail campaigns, news releases, newsletters, advertisements and videos• Supervised, trained and directed the Corporate Communications Department staff• Coordinated internal conferences for 30 to 120 people, including annual five-day leadership conference in Palm Springs, Calif., with a budget of over $80,000• Oversaw corporate involvement in community projects such as Corporate Cup, American Heart Association Teleparty and Accent on Mercy Golf Tournament• Initiated Omnium’s first internal copy center that saved the company over $20,000 in outsourcing costs in the first three months• Developed annual reports for customers describing what Omnium had achieved for them• Managed printers, photographers and other corporate communications vendors

Ms, Communications And Public Relations

Bs, Journalism