Jen Cramer Email & Phone Number

Austin, Texas, US

Austin, Texas, US

Austin, Texas, US

• As the Senior Marketing Strategist for Upland Software's AccuRoute and FileBound products, I was responsible for:
• Establishing and implementing strategic and tactical communications plans designed to capitalize on market opportunities and generate demand
• Building creative, integrated, multi-channel marketing programs that generate brand awareness and industry reputation via online/offline, search engine marketing, advertising, public relations, tradeshows and other.
• Supporting channel-partner initiatives, including marketing requests to ensure timely program development and execution
• Managing the creation of marketing collateral and partner enablement materials, including the development of email marketing, website management, webinar production and content development for press releases, social.

Omaha, NE, US

• Director of Sales & Marketing (Aug 2015 – Aug 2018)Marketing Director (May 2011 – Aug 2015)E-Commerce Director (Feb 2009 – May 2011)Craft Division Director (Oct 2007 – Feb 2009)Marketing Director (June 2005 – Oct.
• Established and implemented strategic and tactical marketing plans
• Analyzed key metrics to identify effectiveness of marketing programs, set direction for product development and improve sales performance
• Managed content and offer calendar across multiple channels including online, direct mail, social media, tradeshow, etc.
• Oversaw three e-mail newsletters for 75,000+ subscribers, utilizing best practices to optimize open rates, click-through rates and conversions
• Produced annual catalogs for education and craft markets

• Responsible for defining strategy and leading marketing initiatives for Ameritrade’s premier active trader program with over 400,000 accounts.
• Defined strategy for and managed ApexLIVE client events in four major U.S. cities with a $200,000 budget.
• Created and executed marketing plan, including direct mail and e-mail communications, for high liquidation value clients in order to highlight applicable products with the goal to reduce attrition.
• Managed creation of Apex benefits brochure and its integration into welcome communications, including test plan for current vs. new collateral.
• Informed clients and prospects of new gain/loss tracking service using multiple channels.
• Worked closely with Vice President/General Manager of Private Client Division and business leaders to set strategy and create effective marketing programs and communications.

Omaha, NE, US

• Senior Product Marketing Manager (July 2003 – March 2004)Director of Product Marketing (Dec. 2001 – July 2003)Responsible for spearheading product development and marketing initiatives for the corporation. Managed the.
• Championed the development of the company’s consumer and B2B websites, managing requirements for over 10 major site releases and 1,000 feature/content changes often with tight timelines and limited resources. Unique.
• Designed and implemented online dealer incentive platform for T-Mobile’s third-party sales force that resulted in $28 million in revenue in two years
• Conceptualized business website functionality to support multiple purchasers, instrumental in securing more than $6 million in revenue from 120 clients including General Motors, Xerox, Avaya and ExxonMobil
• Served as product expert and helped acquire clients such as AT&T Wireless, CompanyDNA and QwestDex by designing custom solutions
• Owned product launch strategy including internal/external training, sales collateral and post-mortems

Omaha, NE, US

• Director of Marketing, Consumer Products (Jan. 2000 – Dec. 2001)Marketing Manager (Sept. 1999 – Jan. 2000)
• Managed nearly $1 million in online advertising for the Great Gift Certificate Giveaway, acquiring more than 450,000 new members
• Monitored the effectiveness of online advertising to optimize ad creative and placement to increase sales
• Managed online partnerships with Yahoo!, America Online, iVillage and Go.com
• Cultivated the style and voice of GiftCertificates.com by creating or approving all online and offline material; managed the development of effective news releases, print ads, direct mail, presentations, sales.
• Developed successful strategies and creative for effective targeted email marketing campaigns, which increased circulation to over 4.2 million

• Corporate Communications Manager (Dec. 1997 – Sept. 1999)Creative Services Coordinator (April 1996 – Dec. 1997)Managed the internal and external communication services for Omnium Worldwide, an accounts receivable (AR).
• Developed and produced proposals, presentations, direct mail campaigns, news releases, newsletters, advertisements and videos
• Supervised, trained and directed the Corporate Communications Department staff
• Coordinated internal conferences for 30 to 120 people, including annual five-day leadership conference in Palm Springs, Calif., with a budget of over $80,000
• Oversaw corporate involvement in community projects such as Corporate Cup, American Heart Association Teleparty and Accent on Mercy Golf Tournament
• Initiated Omnium’s first internal copy center that saved the company over $20,000 in outsourcing costs in the first three months

Ms, Communications And Public Relations

Bs, Journalism