Jennifer Capacio-Ton, Mba Email & Phone Number

Malvern, Pennsylvania, Us

Castel Maggiore, Bologna, It

As a Senior Marketing Associate, I assume substantial responsibility in all areas of collaboration with commercial teams, scientific liaisons, and external stakeholders including agencies, KOLs, and small to medium enterprises (SMEs) who work together to develop strategic marketing plans and execute recommended tactics to support commercial business goals. I implement marketing programs in the U.S. focused on pharmaceutical, diagnostic, and medical device markets while following marketing best practice strategies. I am developing and overseeing 15 to 20 team projects simultaneously, which requires frequent communication of project status to business leaders, team members, and other internal and external stakeholders: sales, operations, product managers, channel partners, and agencies.Key achievements: ♦ Orchestrate marketing campaign plans and strategies across multiple channels to increase sales and promote brand awareness.♦ Successfully implemented metrics to track integrated marketing campaign performance and trade show effectiveness.♦ Created content for social media, infographics, press distribution, releases, sales collateral, web content management, email marketing, internal newsletter, advertorials, and advertisements.♦ Increased compliance to 100% within the Sales Commercial team for SalesForce Customer Relationships Management (CRM).

Newark, Delaware, Us

For almost four years, I represented corporate and client goals when developing and driving strategic Marcom plans to completion. I generated information- and resource-management systems to streamline performance in offline advertising, public relations, web content management, channel marketing, promotions, events, tradeshow displays, and collateral. I measured and executed marketing communication strategies suitable for multicultural audiences to ensure the market communication approaches were aligned with business objectives.Key achievements: ♦ Prepared and governed tradeshows with above average ROI for W.I Gore and business partners in India, China, South Korea, and Taiwan.♦ Established a more effective universal communication plan using marketing knowledge throughout value chain by leveraging customer and market insights.♦ Conducted and led global (in China and US) marketing campaigns for at least 2 new product launches annually, leading to increased brand awareness and education.♦ Obtained quality leads to ensure 200% rise in leads through land demand tactics like SEO and SEM.

Conshohocken, Pa, Us

As a Marketing Analyst, I strived to concentrate on aligning marketing initiatives with global strategy business plans for a Specialty Chemical Company, in particular Metalworking and Die Casting segments. I was constantly coordinating and making content alongside global product managers, scientists, and process engineers on case studies, press releases, success stories, white papers, technical articles for publication, brochures, and other sales tools. I personally designed, planned, and implemented marketing communication and promotional programs for public relations, tradeshows, conferences, advertising, newsletters, direct mail campaigns, and e-mail campaigns.Key achievements: ♦ Increased lead acquisition and average ROI by planning and managing tradeshows while overseeing pre/post event logistics and communications.♦ Collaborated with third party vendors, developed, and tracked reported marketing communications activities efficacy while managing a budget of $0.5 MM for North America.♦ Coordinated and harmonized distributer activity to guarantee alignment with marketing strategies and business objectives.

Newark, De, Us

Newark, De, Us

Purchase, New York, Us

Newark, New Jersey, Us

Bachelor Of Science - Bs, Biochemistry

Mba, Business

Bachelor'S Degree, Biochemistry