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As a seasoned and driven professional, I have extensive experience in improving product positioning and coordinating campaigns while devising marketing strategies across healthcare and advertising sectors.Being skillful at reaching brokers, I hold a proven record of sustaining a competitive edge in the market by educating brokers and internal teams about product value, branding impacts and compliant selling practices. My expertise lies in translating research insights, market demographics and customer input into effective value propositions. As an impactful leader, I have conceptualized and executed project/program vision in collaboration with a variety of disciplines across the organization. My background includes a rich history of director-level marketing strategy, product marketing and consumer experience roles at Humana, Aetna and Anthem (now Elevance Health)A few of my career highlights include:- Minimized costs by 70% and created new broker engagement benchmarks by transforming the National Broker Recruitment and Ready to Sell AEP engagement program from an expensive direct mail campaign to a more efficient targeted email campaign.- Reduced budget and improved efficiency for the annual broker Ready to Sell campaign from $250K to $50K while ensuring that 45-75% of brokers read and engaged with email campaigns, understood product value propositions, and took the training required to sell products at Elevance Health, Inc.- Awarded an Anthem Pinnacle Award by contributing to savings of over 30M as Marketing Project Lead for a corporate-wide Product and Marketing Simplification Initiative at Anthem, Inc. - Drove CHS hospital, lab and provider-patient volume among newly insured Medicaid and Medicare recipients by creating content for the Preventive Care Toolkit at Creative Alliance Advertising Agency.- Acquired a 3.8B contract with the DoD by setting up all marketing aspects of a winning proposal as part of Humana Military Healthcare Services leadership team that served over 1M military beneficiaries and retirees across 7 states. "Jen built the Broker Marketing Team and helped more than double our Medicare Broker sales in the past 5 years...and on a bit of a shoestring budget." - Russ D. SVP Medicare Broker Strategy, Elevance Health
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Director, Marketing StrategyElevance Health 2015 - 2023Indianapolis, Indiana, UsSpearheaded a team of eight professionals including three directors, four managers and an analyst while developing marketing campaigns and sales communications strategies. Partnered with Medicare sales leadership to provide brokers with resources and product value messaging designed to drive sales results. Built product value-based campaigns designed to drive sales, connect brokers to local sales leadership, promote engagement with broker resources/tools, increase client retention rates, and ensure adherence to compliant selling practices. Highlights of accomplishments in this role include:- Grew from 15K brokers in 14 states with three brands to 45K brokers in 23 states with six brands while maintaining an email open rate of 50%-75% via 300+ emails/articles a year on a variety of topics in support of multiple communication strategies, health plan designs, and broker incentive programs.- Planned and proposed a national broker messaging program after evaluating the effectiveness of state-based, sales team-driven marketing efforts.- Revamped strategy to reach brokers while gathering leadership input and reviewing competitive intelligence with four regional vice presidents of sales via periodic Broker Marketing Strategy Forums.- Minimized costs by 70% and created new broker engagement benchmarks by transforming the National Broker Recruitment and Ready to Sell AEP engagement program from an expensive direct mail campaign to a more efficient targeted email campaign. -
Vice President Account ServicesCreative Alliance 2013 - 2014Louisville, Kentucky, UsMaintained cost-effectiveness and messaging consistency while crafting marketing solutions to retain a community-focused brand for each hospital. Fostered a culture of continuous enhancement by training and motivating staff with experience ranging from 0-20 years. Highlights of accomplishments in this role include:- Directed the marketing strategy and fulfilled advertising needs of Community Health Systems, an organization with a $30M annual advertising, creative and production budget with 108 hospitals operating across 29 states while supervising a team of 27 account service professionals.- Drove CHS hospital, lab, and provider-patient volume among newly insured Medicare and Medicaid recipients by creating content for a Preventive Care Toolkit.- Leveraged media buying operations while leading efforts to become agency of record for over 100 hospitals following the CHS merger. -
Director Marketing StrategyAnthem, Inc. 2006 - 2012Indianapolis, Indiana, UsOptimized the quality and functionality of company-wide Customer Service teams by using research to identify member experience improvement opportunities. Assessed opportunities to increase customer service satisfaction and first call resolution by describing the "story" around the numbers via quarterly recaps in coordination with Customer Service VPs. Analyzed disparate marketing approaches across 14 states as part of a corporate-wide product simplification and marketing optimization initiative. Led employer group marketing for commercial products across 14 states, collaborating with state-level P&L leadership to develop and implement strategies to drive sales and retention. Highlights of accomplishments; in this role include:- Built momentum and industry recognition for the company while directing programs to revitalize member experience, achieve marketing efficiencies, and streamline product launches. - Ensured higher first-call resolution and customer satisfaction scores across several dimensions as member experience liaison to customer service leadership. - Awarded an Anthem Pinnacle Award by contributing to savings of over $30M as Marketing Project Lead for a corporate-wide Product and Marketing Simplification initiative.
Jen Dean Education Details
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University Of Missouri-ColumbiaAdvertising -
University Of LouisvilleCompleted Coursework Toward Mba
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Bellarmine UniversityCompleted Coursework Toward Mba
Frequently Asked Questions about Jen Dean
What is Jen Dean's role at the current company?
Jen Dean's current role is Marketing Strategy Development | Campaign Administration | High-Performing Team Leadership | Product Positioning | Process Improvement.
What is Jen Dean's email address?
Jen Dean's email address is je****@****tbb.com
What is Jen Dean's direct phone number?
Jen Dean's direct phone number is +150255*****
What schools did Jen Dean attend?
Jen Dean attended University Of Missouri-Columbia, University Of Louisville, Bellarmine University.
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