Navian is a Swedish PropTech/FinTech scale-up company focused on elevating real estate investments with digital solutions. I joined Navian in its startup phase, allowing me to wear various 'hats' and significantly enhance my knowledge and experience. However the two most dominant roles were surrounding Operations and Marketing. • Responsible for developing, reviewing, implementing and improving administrative systems, policies, processes and procedures to improve productivity, and enhance efficiency.• Supervised and controlled all day-to-day operations of the administrative department and staff members, including onboarding and training employees to perform their jobs effectively.• Controlled and managed CRM, CMS, and Marketing tools for operational activities, data management, marketing activities, lead generation and customer engagement. Including the development of websites through Hubspot.• Supported fundraising efforts for seed and Series A rounds by developing pitch materials and leading email campaigns that engaged and converted potential investors into warm leads, while maintaining consistent communication with personal investors.• Collaborated with the Product team to research and implement new features and processes to enhance the customer experience and maintain a seamless service.• Collaborating with cross-functional teams to streamline processes, improve efficiency, and drive continuous improvement in customer experience and service delivery.• Developed and managed marketing campaigns across various channels, including digital marketing, social media, advertising, events, and partnerships.• Developed and executed comprehensive strategies to promote the company and drive customer acquisition and retention.• Collaborated with the marketing and sales team to develop/improve marketing collateral, content, and messaging that effectively communicates the value proposition to the target audience.

I established ImpactEdge Solutions to assist small businesses in their growth, offering comprehensive and customized services tailored to their unique challenges and needs. This involved the likes of: • Operational Consulting: Developed, reviewed, and implemented administrative systems, policies, processes, and procedures to enhance productivity and efficiency for various clients.• Operational Analysis: Conducted in-depth reviews of existing operations to identify areas for development and growth, collaborating with cross-functional teams to streamline processes and enhance customer experience.• Digital Marketing: Managed various aspects of digital marketing, including social media advertising, email marketing, content creation, and SEO optimization, to enhance brand visibility and customer engagement.• Client Relationship Management: Built strong and lasting relationships with clients, working closely to understand their unique needs and challenges, and providing tailored solutions that drove results.• Project Management: Oversaw digital projects from conception to completion, ensuring timely delivery and adherence to budgets, and acting as the liaison between clients and internal development teams.• Data Analysis: Utilised CRM, CMS, and marketing tools for operational activities, data management, marketing activities, lead generation, and customer engagement.• Content Creation: Produced and promoted relevant and engaging content to drive brand engagement and improve search engine rankings.• Market Research: Conducted in-depth market research and competitive analysis to provide valuable insights that informed marketing strategies and decision-making.

Sala Group Holdings is a restaurant and beach club operator based in Marbella, with their flagship venues being La Sala Puerto Banus and La Sala by the Sea. While working there, I performed the following: • Developed and managed a budget for marketing campaigns, ensuring all projects stayed within budget and delivered maximum ROI• Developed creative concepts and designs for a variety of projects, including websites, print collateral, and digital marketing campaigns• Evaluated important metrics that affected our website traffic, performance, service quotas, and target audience• Collaborated internally with our operations teams (restaurant and entertainment managers) to brainstorm new and innovative growth strategies• Coordinated with advertising and media experts to improve marketing results where necessary• Assisted in developing and improving company websites and utilised digital marketing tactics to increase online visibility and brand recognition

Techsys Digital is a full-service digital marketing agency in Cape Town. While employed there, I was responsible for managing various accounts and digital projects associated with the different brands. • Developed and maintained relationships with key clients by providing personalised service, which resulted in an increase in customer loyalty and satisfaction - acted as an intermediary between the client and the company• Developed comprehensive and detailed digital project plans that outlined the key tasks and milestones for major projects, resulting in the successful completion of the project on time and within budget• Developed creative concepts and preliminary designs for a variety of projects, including websites and digital marketing campaigns• Facilitated regular project team meetings to ensure alignment on project objectives and tasks, and to address any issues or challenges• Identified and resolved project issues quickly and efficiently, minimising their impact on project progress• Negotiated contracts and agreements with third-party vendors for services needed for projects• Identified customer needs and communicated benefits of products and services, resulting in an increase in sale• Developed and managed comprehensive marketing plans to increase brand awareness and drive customer acquisition• Developed and managed project plans, budgets and timelines to ensure on-time and on-budget completion of projects

Liquorice (an interactive advertising agency within Publicis Groupe) focus on connecting media, creatives, data and technology to deliver modern marketing. I started as an Intern at Liquorice and worked my way up to an Account Assistant and Digital Project Assistant.• Played a supportive role in facilitating communication between clients and senior account executives• Contributed to the development of digital project plans by collecting and organising essential tasks and milestones• Collaborated in the creative process for various projects, including websites and digital marketing campaigns• Actively participated in project team meetings, providing administrative support to ensure a cohesive understanding of project goals and addressing project-related challenges• Aided in recognising customer needs and contributed to the promotion of product and service benefits, supporting sales enhancement efforts• Helped in formulating and executing marketing strategies, focusing on enhancing brand visibility and customer engagement, under the supervision of marketing leads

My first 'job' was for Lindt & Sprungli whereby I assisted with the sales of stock, by being:• Actively engaged in promotional activities, focusing on enhancing brand awareness through in-store competitions. This involved encouraging customer participation, offering product samples, and ultimately driving sales of the brand.• Managed and organised the inventory efficiently to maintain optimal stock levels, ensuring product availability and accessibility for customers.