- Strategic responsibility for 8300 + locations across 38 states, including CA, TX & FL- Maximize retail brand performance through category marketing strategies- Work closely with category managers and cross-functional teams to consult, develop and execute merchandising, pricing & promotional plans designed to enhance consumer experience, drive foot traffic & increase shopper loyalty- Empower and direct operations of direct staff, zone managers, and national field sales force to execute broad and local priorities to improve business performance

-Responsible for national strategy, structure and budget of 26 chairs in 12 states, direct impact on enterprise-wide diversity and inclusion strategies

- Point on new brand test market from launch to KPI evaluation, advised executive leadership on portfolio impact- Designed and implemented innovative custom retail promotion campaign to generate consumer awareness & trial

- Responsible for formulating and executing business analysis and annual strategies for multi-state retail and wholesale organizations, focusing on account goal alignment and volume and market share growth activities for Altria-owned brands- Consistent and clear communication with 150+ Sales Managers to execute broad and local business-building account strategies at a superior level- Western Region lead for Women in Sales employee resource group, focused on leveraging strengths of diverse employees and continuous skill development of members

- Manage and develop a team of 6 Territory Sales Managers in Northern California for Philip Morris USA, US Smokeless Tobacco and John Middleton (Black & Mild cigar) brands, manufacturers of the no.1, no.1, and no. 2 brands in their tobacco categories respectively- Analyze area business trends to create and execute strategies and ongoing infrastructure to grow the businesses of Altria and its retail trade partners. - Account manager for a California-wide retail chain and state specialist for a top national retail Drug chain- Grow volume and share of tobacco brands by maximizing retail trade programs, gaining new brand distribution and utilizing other resources to sell and execute creative retail solutions, as well as train & develop Territory Sales Managers to employ the same strategy in their geographies at a high level.

- Manage tobacco categories of regional retail accounts and a chain account, providing direction and consulting to accounts on visibility, inventory and pricing for 3 large tobacco operating companies (Philip Morris USA, US Smokeless Tobacco, John Middleton Co).