Regional Marketing Assistant
Pacific Dental Services
Las Vegas
Create and implement marketing plans for individually owned dental offices in the Las Vegas Region in order to promote offices in their communities, build patient bases and enhance current patient experiences and programs. Research, develop and manage community events, programs, and sponsorship's. Responsible for scheduling and managing event staff, ordering of supplies, designing and producing promotional materials and displays to ensure successful events. Assist in the brand management of… Show more Create and implement marketing plans for individually owned dental offices in the Las Vegas Region in order to promote offices in their communities, build patient bases and enhance current patient experiences and programs. Research, develop and manage community events, programs, and sponsorship's. Responsible for scheduling and managing event staff, ordering of supplies, designing and producing promotional materials and displays to ensure successful events. Assist in the brand management of Pacific Dental Services, Smile Generation and My Kids Dentist and Orthodontics by auditing offices to ensure the marketing and office image is consistent with brand guidelines. Coordinate, edit, and proof all marketing media placed on behalf of PDS affiliated offices in the Las Vegas Region – including print ads, flyers, direct mailings, signage, community promotions, online channels, office and doctor specific materials.Achievements:• Created marketing plan templates for 24 individually owned dental offices that could be updated yearly• Increased lead generation at events and conversion of leads to new patients • Improved Yelp scores of low scoring offices• Earned media recognition for company’s “Serve Day”. Show less