Lead the design team and was responsible for articulating the Lowell brand. Oversaw the experience for B2C products, built, managed, coached, and scaled a team of high performing designers. Collaborated cross functionally with all departments, mainly product, marketing, sales and operations on launching new products.

Manage Creative Team and apply new processes to a company post merger. Work with product to create cohesive Design & Photography for four brands within the suite.

As Interim Creative Manager / Director I helped the existing team build out processes for creative approvals, along with art directing seasonal photography objectives and processes to ensure a clean integration with Diageo. Spearheading their first global campaign for earth day, I worked with both UK and AU to make sure they, along with US all launched original creative at the same time.

As lead creative, I work with brands across the wellness and philanthropic space. I lead brand creative across all touch points, including web, email, social, print, packaging, photography, video, installation and copywriting. I also manage any outsourcing for deliverables to continue the vision of brand visualization and storytelling. Clients include: Jinx wellness, Dandy, PillPak & Skylar Perfume

While at FabFitFun I had the privilege of working on the FabFitFun box itself, along with packaging of many private label brands. Once promoted to Art Director I built out a group of exceptional creatives and developed 5 in house brands. From branding, product design to photography art direction. A hands-on role, I worked collaboratively with the marketing and product development teams to ensure success for our in-house brands.

Worked with Creative Directors Jaime & Mandi to create visually exceptional design & branding systems. The Point Collective is fast-paced, focused and driven by excellence in typography, imagination and concept. A boutique agency, I was able to work with many small budget clients to create stunning results.

• Design of entire magazine include hand typography• Design & conception of all event invitations• Design of lookbooks, social media, blog posts, etc.• File Management and Production

Partnered with both Marketing and Merchants in the development of ecomm assets including home pages, banner ads, landing pages, micro sites etc. Worked with Creative Director to develop an advertising campaign for this new Alibaba owned start up.

Expert design for a diverse group of clients in a variety of platforms.Design Director of WORK magazine. Executed branding guidelines for Citizens of Humanity. Delivered web, print & package design for clients such as M&C Saatchi, Piperlime, Belkin, Woo Agency, California Healthline, Live Nation, Bottlestock, Metropolis Beauty, Mac adamia Natural Oil & Icon Beauty School of Doodle, Healthworks, Cal Poly Pomona & Today’s Bride.

Art Director for Catalog, Direct Mail & Web Presence // in house photographer• Developed style guide for transition from catalog to brandzine; providing new identity• Location scouted, concepted & storyboarded quarterly magalog photoshoots• Designed specific branding for each season & oversaw all a team of production & web• Developed & designed a web sub-brand & monthly lookbooks• Responsible for all store signage & window display.• Art directed & design packaging • Design homepage & email blasts

While at DISTINC I worked on branding, magazine & book design and overall branding communication.

At M+M, I worked mainly on direct mail advertising and marketing materials. Some of the clients I worked for include: Cingular, Virgin Mobil, Exxon, Boscovs, Mervyns and GE. One of the biggest challenges would be to constantly be innovative with my designs, while staying true to the branding of the company.

As a lead photographer for AG, I photographed everything from weddings in the philadelphia and new york area, to sports teams.