Jen Murray Email and Phone Number

Managed and activated half of Subway's annual national marketing campaigns working cross-functionally with teams not limited to media, creative, public relations, legal, technology, operations and digital.

Managed client relationships with Popeyes Louisiana Kitchen after helping them onboard as a new client for Horizon. Along with maintaining strong relationships with clients, I worked closely with partner agencies, media vendors and internal departments to help oversee robust media plans. I helped supervise the development of media briefs and the strategic and tactical execution of all media plans. I also guided the team in setting goals and project tasks to ensure consistency across all channels, platforms and strategies.

Managed client relationships with Tim Hortons where I helped to create well-rounded media plans for their US markets as well as markets they are currently launching into. I also completed specific market media recommendations based on updated client budgets, revised market objectives, etc. Developing target audiences and completing competitive analyses to further inform how we should invest in specific markets, media channels, etc were also a large part of my role. Lastly, I analyzed results decks to inform clients of the relationship between internal sales and their media plans while also managing budgets and billing.

Managed client relationships with Tim Hortons where I assisted in creating well-rounded media plans for their US markets as well as markets they are currently launching into. Competitive analyses and developing target audiences were also part of my role. I analyzed results decks to inform clients of the relationship between internal sales and their media plans while also managing budgets and billing.

Managed client relationships with Bath Fitter, GEICO & Guitar Center and completed and assisted in analyzing results decks to inform clients of the relationship between internal sales and their media plans. I also assisted in managing billing and budget maintenance as well as created media plans for new business clients which include conducting competitive analyses, managing budgets and developing a target profile.