With over 25 years of entrepreneurial experience, I've launched numerous successful digital ventures, tackling complex challenges within the sector.Dedicated to data and guided by a people-first insight focus combined with design-based thinking, I lead the development of innovative technology solutions that improve outcomes.My time is primarily divided between two areas:1) As CEO and Co-Founder of Powered by Flossie, we're revolutionising the hair and beauty industry with innovative technology solutions. Our platform empowers multinational brands to merchandise their products with services, seamlessly converting brand traffic into salon customers, and driving hair service sales like never before.2) Driven by purpose and experience, I've taken on a personal mission to advocate for Long Covid patients, leveraging my platform to champion support and resources. As the co-founder of Long Covid Support Aotearoa (LCSA) and co-founder/co-investigator on the University of Auckland's Long Covid Registry research project, I'm dedicated to fostering equitable outcomes for all affected.Regardless of the "hat" I wear, whether in the commercial or non-profit sphere, my passion remains the same - driving meaningful change. My hope is that through incremental improvements seen from a macro perspective, we can enable a more equitable future.Energised by the prospect of a brighter, more inclusive future, I proudly whakapapa Ngāi Tahu and serve as a kaitiaki Rōpū Māori member on the Advisory Board for the 'Impacts of Covid in Aotearoa' study at Te Herenga Waka Victoria University. At the core of my work is a dedication to nurturing the community through mentorship, public speaking, and initiatives such as establishing Piha Matariki and leading the Cyclone Gabrielle response in Piha (my hometown).