Jen Rose Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Écublens, Vaud, Ch

Écublens, Vaud, Ch

• Aligned with the cross-functional marketing team comprised of creative services, copywriting, digital marketing, and quality control to create marketing assets for campaigns and events• Collaborate with business partners on the tactical customer journeys to optimize the customer experience and marketing campaign effectiveness • Managed both virtual and in-person events from concept, through execution, and final reporting• Communicated project status with 100% transparency of prioritization, expectations, next steps, and final delivery • Managed tactics in a project management tool (Workfront) to ensure tactics are moving through workflow smoothly and provide input to the operations team to improve efficiency• Recommended marketing best practices, legal, and brand guidelines and work with businesses to ensure they are compliant• Handled an extremely high volume of tactics and prioritized activities to effectively deliver projects on time and within budget.

Écublens, Vaud, Ch

San Diego, California, Us

• The primary point of contact with brands and retailers to develop strategic programs to meet their goals - Clients range from Jamba Juice, Advance Auto Parts, Dunkin Brands, Wegmans, H-E-B, Southeastern Grocers, Petco, etc.• Developed and managed experiential marketing programs including award-winning mobile tours, grand openings, pop-up events, tradeshows, and in-store promotions from concept, and execution to final reporting • Managed project deadlines/action plans, branded materials, event inventory, giveaways, budgets, ROI reporting, talent, and vendors• Managed social media accounts to promote events with geo-targeting. • Maintained a high standard of communication with clients, talent, and internal teams to ensure the successful execution• Managed program budgets ($1.5M+)

San Diego, California, Us

San Diego, California, Us

Seoul, Kr

• Strategically designed retail promotions with proven ROI results in the form of training, sales, mystery shopper, and rebate incentives across all carriers (Sprint, Verizon, AT&T, US Cellular, etc. Raising market sales up 60% over promotion period • Planned and executed national trade shows and special events: Best Buy Achievers, RadioShack Golden Quarter Summit, LG National Texting Championship, Westfield Mall Tours, In-store Launch Events, etc. • Directed creative agencies in concept and development of trade marketing collateral and in-store point-of-purchase material in relation to product launch and promotional periods. – Awarded 2011 POPAI Award Best of Industry Temporary Award for LG’s in-store holiday display • Managed a $3.4 million budget geared towards trade promotions, events, marketing collateral, creative services and LG's Partner Resource Center, thinkLG.com • Designed and managed Club LG Rewards Program – a unique trade rewards program designed for ThinkLG.com users to increase product knowledge and in turn garner stronger brand affinity in the field (30K Active Users) – Increased registered users by 450% in one year

Seoul, Kr

Us

• Developed press release pitching schedules, publicity objectives and identified media target for 14 trade shows: International Hotel, Motel & Restaurant Show, National Stationery Show, etc. • Planned and coordinated media and hospitality events around trade shows: opening night parties, editor’s choice competition, hospitality events, etc.

Bachelors Of Science, Mass Media Communications

Education record

Education record