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Dynamic and results-oriented marketer with over 16 years of extensive experience in driving growth and brand impact for high-growth cybersecurity companies. Proven track record in developing and executing multi-channel marketing strategies, including channel, field, and product marketing, lead generation, digital marketing, communications, and partner programs. Demonstrated expertise in leading cross-functional teams and fostering strategic alliances to accelerate revenue and market presence. Recognized for excellence in channel marketing, with multiple honors including CRN Women of the Channel and Channel Insider’s Channel Marketing Leaders 100. Adept at spearheading rebrands and executing high-impact campaigns that deliver measurable business outcomes. Key achievements include contributing to 20x revenue growth, building successful partner programs, and driving record-breaking company performance through strategic marketing initiatives.
Logitech
View- Website:
- logitech.com
- Employees:
- 8655
-
Senior Manager, Global Channel MarketingLogitechWashington, Dc, Us -
Senior Director, Channel And Partner MarketingSecurityscorecardWashington, Dc, Us -
Vice President MarketingProficio Mar 2023 - PresentCarlsbad, Ca, Us -
Head Of Global Partner Programs And Partner MarketingBluevoyant Nov 2021 - Dec 2022New York, Ny, Us -
Senior Director Of Global Technology Partner MarketingBluevoyant Jun 2021 - Nov 2021New York, Ny, UsResponsible for BlueVoyant's Go-to-Market (GTM) with our Technology Partners, globally. Continuing on from my previous role, I will continue to drive our corporate marketing relationship and activities with our largest Partners, including Microsoft and Splunk. -
Director, Global Partner Marketing, Technology Alliances And Strategic PartnershipsBluevoyant Oct 2019 - Jun 2021New York, Ny, UsLeads Partner Marketing for BlueVoyant's strategic, technology, resale, and referral partners to jointly go to market with BlueVoyant Managed Security Services, Professional Services, Proactive Services, Threat Intelligence Services, and Third Party Cyber Risk Management.My day-to-day is focused on the development and execution of joint marketing strategies, top and mid funnel acquisition, value proposition and messaging, and enablement of new routes to market (e.g. Azure Marketplace, Microsoft App Source and co-sell) that support growth and revenue targets with our strategic technology alliances including Microsoft (OCP, Marketplace, SMC, MISA), Splunk, Altice, Tenable, VMware Carbon Black, AWS, Foreside, amongst others. I work closely with the Head of BlueVoyant's Partnerships and Alliances, assisting in planning for partner recruitment and ecosystem expansion, CAM and partner enablement, onboarding, communications, and the BlueVoyant Partner Program. Recognized as BlueVoyant's 2020 Top Marketing Contributor and 2020 CRN Woman of the Channel. -
Director, Global Partner MarketingPkware Oct 2017 - Oct 2019Milwaukee, Wi, UsLed partner marketing for PKWARE's Technology, OEM, and Channel Partners. Recognized as 2018 and 2019 CRN Woman of the Channel -
Director, Worldwide Channel Readiness, Productivity, Communications, Enterprise & CybersecurityGemalto Aug 2016 - Oct 2017Meudon, FrI led a team dedicated to improving partner experience, productivity, and profitability for Gemalto Partners across the globe. My team’s focus was on delivering a best-in-class partner experience and delivering high quality tools, such as sales/pre-sales training/certifications, and implementing small scale to large technically complex enhancements to our partner portal (built on Relayware) to enhance productivity and collaboration with partners as well as leading the planning and implementation of strategic communications to enhance the partner program brand messaging and reputation on a local, regional, national, and global scale. Selected as a recipient of 2016 and 2017 Women of the Channel from CRN magazine.Key Accomplishments:o Supported the development and led the launch and roll-out of an enhanced partner program, which included a revamp of three Partner Programs and the addition of a fourth. o Provided support, development, and roll-out of partner program operations, including legal contract, online click-through application and agreement, integration into existing business systems, and communication plans to all stakeholders.o Drove the vision for a redesign of the Partner Portal (built the site map and project plan) that resulted in 48% YOY increase of Partner Portal Logins - Completed project in an aggressive timespan of four months to make the reveal at Gemalto’s Partner and Sales Kick-Off events (EMEA, AMER, APAC). • The team initiated a first-of-its-kind survey to 2,100+ partners globally. o The team developed the first ever role-based certifications for sales and presales, available online as mobile-friendly, self-paced on-demand courses, +230 individuals certified in less than a year.o Drove internal/external communications for global partner programs, including webinars, webcasts, newsletters, email communications, and tracking (through Pardot). -
Director, Global Partner Marketing, Identity & Data ProtectionGemalto Apr 2016 - Aug 2016Meudon, FrLeads the marketing team that is responsible for managing Gemalto's Global Solutions Partner Program, including on-boarding and go-to-market efforts for technology partners, system integrators, cloud service providers, and telcos for the Identity and Data Protection business unit. -
Sr. Partner Marketing Manager, Global Cloud ProvidersGemalto May 2015 - Apr 2016Meudon, Fr• Led product launches with Microsoft, AWS, and IBM with cross-functional teams to determine pricing and operations, development and engineering, market positioning, content development, demo creation, and marketing activities• Spearheaded onboarding and enablement for Microsoft Azure, Cloud Foundry Foundation, and IBM Cloud HSM marketing, BD, sales teams• MDF fund management. Produced creative solution that enabled maximum utilization of $25k MDF (50% match-based) offered by Microsoft without needing to spend budget ($25k match needed was not available).• Executed onboarding and GTM strategies for Gemalto’s platinum Cloud Service Provider partners including AWS, Microsoft, and IBM• Developed sales enablement, marketing materials, marketing programs, and lead generation campaigns to drive partner influenced MQLs and revenue• Developed to-partner and through-partner program and product positioning, messaging, collateral, portals, integrated marketing campaigns and communications -
Partner Marketing Manager, Global Service ProvidersGemalto Oct 2013 - May 2015Meudon, FrGemalto acquired SafeNet in January 2015. Worked directly with SafeNet's service provider partners; including Amazon Web Services, Orange Business Services, NTT Com Security, Vodafone, AT&T, HP, ATOS, Capgemini, and many others in developing and executing on-boarding and go-to-market strategies that drove customer adoption and revenue of SafeNet's security product portfolio. Successfully lead product marketing launches for SafeNet ProtectV and SafeNet High Speed Encrytors (HSE) into the Service Provider market. Lead marketing launches to announce free trials of SafeNet ProtectV and Virtual KeySecure in the AWS Marketplace and new annual pricing feature. Created sales enablement tools and ready-to-go marketing kits for both SafeNet and it's Service Provider partners that resulted in revenue growth through SafeNet's service provider channel. -
Marketing Program ManagerCyren (Formally Commtouch) Aug 2012 - Oct 2013Mclean, Virginia, Us• Implemented overall marketing strategy for CYREN’s Internet security technology for security companies and service providers including 1&1, Check Point, F-Secure, Google, Microsoft, Panda Security, Rackspace, US Internet, WatchGuard and Webroot, for integration into their solutions.• Acted as the point person for outside, inside and partner sales teams.• Coordinated and executed marketing campaigns and events.• Responsible for tracking market as well as company sales performance.• Worked closely with the VP of Marketing, VP of Sales and the senior management team to create programs that generated and ensured quality leads and drive sales revenue.• Responsible for gathering and reporting customer intelligence to internal sales and marketing teams, using market analysis to tailor activities as well as develop marketing plans, manage vendor contracts and relationships.• Supervised assistants and coordinators in the marketing department.• Identified, developed, evaluated, and implemented strategic marketing plans, based on organizational objectives, cost and markup factors and market characteristics • Formulated, directed and coordinated marketing policies and activities to promote products and services.• Coordinated and participated in social media campaigns, trade shows, seminars and promotional activities, working with production managers, advertisers, and developers to market company services and products.• Coordinated and distributed marketing collateral to customer, partners, and prospects.• Acted as the administrator for the company's marketing automation platform, Marketo (troubleshooting, HTML/CSS; etc.) • Managed company database, Salesforce.com, and training of internal sales and inside sales teams (i.e.; campaign management and reporting). -
Marketing CoordinatorAgam Aug 2011 - Aug 2012Elkridge, Md, Us• Developer and strategist of annual marketing plans, programs and campaigns to increase market-demand for AGAM’s Aluminum Modular Display System and to develop business opportunities for AGAM and its distributors and resellers.• Managed and developed external and internal communications and product training to AGAM’s sales and channel teams.• Managed branding and public relations for AGAM’s product line and announcements of new partnerships and products.• Managed strategic micro-marketing planning and implementation to drive sales through AGAM’s internal sales and channel teams.• Developed customer-based programs to increase awareness of AGAM's products, services, capabilities, and to increase revenue and client retention.• Managed all marketing projects, i.e., analyzing and revising data, maintaining timelines, managing budgets and overseeing productivity. • Coordinated AGAM’s sponsorship and exhibition at industry events and tradeshows and represented company at these events.• Developed and created AGAM’s social media presence (i.e., Facebook, LinkedIn, and Twitter). Educated AGAM’s VP and CEO to get their buy-in on having social media presence and delivered internal training. • Developed and created AGAM’s blog. Authored blog posts and acted as a ghost-writer for AGAM’s industrial designers, engineers, and sales teams. • Writer, editor, proofreader and manager of all collateral, i.e., brochures, posters, maps, rack cards, media kits, and advertisements in print and online publications.• Helped AGAM develop new corporate website development and online company catalog.• Created and managed all of AGAM’s emails campaigns.• Maintained sales database and contact lists for numerous campaigns and company's line of business (i.e.: internet generated leads). -
Marketing CoordinatorTravel Advantage Network Dec 2008 - Aug 2011Millersville, Us• Progressively gained more responsibility, i.e., started as a Marketing Intern in 2006, advanced to a Marketing Assistant in 2008, and then advanced further to a Marketing Coordinator in 2009.• Assisted the director of marketing with the development and strategy of marketing plans, programs and campaigns for an 80,000 member vacation club, a boutique hotel chain (comprised of 13 hotels), a vacation rental property management company, a real estate company, and a human resources benefit travel package program. • Managed the marketing department’s projects and all project aspects, i.e., analyzing and revising data, maintaining timelines, managing budgets and overseeing productivity of marketing team.• Coordinated company events i.e., trade shows, exhibition booths, and internal corporate events.• Managed the company’s social media (i.e., Facebook, LinkedIn) outlets; i.e., creation, distribution, and management of content for blog posts and press releases (www.TANCharity.com).• Assisted in the creation and management of client-based programs to increase client travel and client retention, i.e., member photo contest website, fundraising website, ambassador program, client testimonial program.• Writer, editor, proofreader and manager of all collateral, i.e., brochures, sales videos, posters, maps, rack cards, media kits, and advertisements in print and online publications.• Assisted in the development of numerous websites, drafted site maps, wire frames, created content.• Maintained and kept content and messaging up-to-date on all company websites.• Created internal weekly email newsletter for company-wide internal communications.• Created, managed and authored the customer external-facing newsletter TANLines (developed print, web, and email versions).• Created and managed weekly and daily email campaigns (minimum of six emails a week).• Assisted in the selection, training, and management of marketing interns. -
Marketing AssistantTravel Advantage Network Jan 2008 - Dec 2008Millersville, Us -
Marketing InternTravel Advantage Network Dec 2006 - Dec 2007Millersville, Us -
Sales & Client Service RepresentativeTravel Advantage Network Jan 2004 - Dec 2006Millersville, UsDelivered record-breaking revenue results and consistently exceeded quality, production, margin, and service-level objectives. Drove revenue growth by using various sales techniques for maximizing revenue (i.e; utilizing add-on and up sell strategies) in a call center environment. Resolved customer issues as well as participated in routine communications with clients to ensure complete customer satisfaction. Executed outreach to new leads and to customer inquiries.
Jen Ferguson Skills
Jen Ferguson Education Details
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Towson UniversityCommunication Studies
Frequently Asked Questions about Jen Ferguson
What company does Jen Ferguson work for?
Jen Ferguson works for Logitech
What is Jen Ferguson's role at the current company?
Jen Ferguson's current role is Senior Manager, Global Channel Marketing.
What is Jen Ferguson's email address?
Jen Ferguson's email address is je****@****lto.com
What is Jen Ferguson's direct phone number?
Jen Ferguson's direct phone number is +141042*****
What schools did Jen Ferguson attend?
Jen Ferguson attended Towson University.
What are some of Jen Ferguson's interests?
Jen Ferguson has interest in Kayaking, Writing, Mountain Biking, Cooking, Traveling, Yoga, Technology, Communications, Reading, New Technologies.
What skills is Jen Ferguson known for?
Jen Ferguson has skills like Email Marketing, Social Media Marketing, Marketing Strategy, Marketing, Public Relations, Trade Shows, Lead Generation, Salesforce.com, Marketing Communications, Direct Marketing, Online Marketing, Facebook.
Who are Jen Ferguson's colleagues?
Jen Ferguson's colleagues are Frédéric Lo, Raffaele Chiocca, Edison Jiang, Socoorro Braganca, Haruo Shirakawa, Rajiv Grover, Christy M Rowell.
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