Director, Media & Public Relations
Phoenix, Arizona
Company spokesperson. Created and implemented comprehensive public relations plans to align initiatives with branding strategy. Designed and managed crisis communications strategies and speaker training programs. Cultivated and sustained media relations locally, regionally and nationally to promote philanthropic, consumer, and financial aspects of the organization. Addressed, researched and resolved complaints and conduct issues. Developed and directed consumer and financial communications… Show more Company spokesperson. Created and implemented comprehensive public relations plans to align initiatives with branding strategy. Designed and managed crisis communications strategies and speaker training programs. Cultivated and sustained media relations locally, regionally and nationally to promote philanthropic, consumer, and financial aspects of the organization. Addressed, researched and resolved complaints and conduct issues. Developed and directed consumer and financial communications programs including internal and external publications and newsletters, press releases, consumer and financial speeches and presentations, company public and investor relations websites, and annual reports. Created marketing plans to launch new or improved products and services. Directed in-house and freelance graphic designers and art directors to create brand identities for implementation into marketing and educational initiatives in print, broadcast or online vehicles. Networked and developed relationships with state and local Departments of Tourism, Chambers of Commerce, State Parks and Recreations Departments, non-profit organizations and various government agencies to create cooperative marketing and positive community relations opportunities. Created community friendly programs and campaigns that portrayed our brand as the nation’s leading household do-it-yourself moving and storage company. Show less