Jen Formanek, Mbc Email & Phone Number

Minneapolis, Mn

Greater Minneapolis-St. Paul Area

Oversee and coordinate the Company's franchise and consumer marketing efforts, including development and implementation of appropriate strategies for public relations. Assist franchise owners in developing, planning and implementing local marketing plans. Promoted from Marketing Manager, January 2012.

Manage and maintain interactive engagements from concept to completion for web, mobile, SEM/SEO, email and social network communities. Organize and manage project scope and quality of deliverables for interactive projects ensuring accuracy, proper testing and brand consistency prior to roll-out. Complete various new business development projects as assigned, from grand opening and media planning, to collateral production.

Facilitate communication and marketing efforts for retailers, including customized marketing plans and grand opening endeavors. Plan, develop and execute collateral creative from concept to creation. Collaborate on production of fashion shows including model and wardrobe selection, entertainment negotiation, advertising and web exposure.

Assist with development of marketing collateral including planning product photo shoots, art direction and distribution. Assist with media planning and customized TV/Radio ad edits for various markets. Analyze franchisee marketing efforts for brand consistency. Coordinate monthly field contests including structuring contests, sourcing prizes and trip planning.

Facilitate communication efforts to multi-branded franchise system from system-wide sales catalogues to monthly brand-specific newsletters. Administer launch of ecommerce site and enhancements while maintaining account set-ups, content and product description updates. Develop and implement training program for all sales coordinator positions, including writing training manuals. Initiate and create rewards program for outstanding customer service and sales goals. Promoted in 2003.

Meet performance goals for speed and accuracy on product order entries and account credits. Provide customer service and to franchisees in assigned territories. Assist with opening orders and grand opening initiatives including promotion planning, merchandising and salon set-ups. Various travel included for franchisee sales and education seminars. Vendor coordination for annual product franchise conventions. Promoted in 2002.

Phone screener and reporter for local radio station with local-music format. Write weekly reviews of albums, artists and on-air programming for email subscribers. Develop and execute on-air and web contests, including prize sourcing. Edit pre-recorded commercial spots and other production projects as assigned. Execute on-site promotions set-up through sales team, facilitate training and development of intern staff.

Masters Of Business Communications, Marketing And Advertising Communications

Activities and Societies: Term abroad: International Marketing course in Brazil and Argentina, South America

Masters Of Business Communications Certificate, Marketing And Advertising Communications

Bachelor Of Arts, Mass Communications, English (Writing)

Activities and Societies: Magna Cum Laude, KAUG Radio Club, Augsburg Film Club, Augsburgian, Auggie Newspaper (Writer/Copy Editor); Term.

Associate In Arts, Liberal Arts/General Study