Sole team member of Marketing, reporting directly to the CEOStrong work ethic and collaboration skills, working in cross-functional teams, including Client Success, Partner Channel, Sales, and Operations. Researched, planned, and implemented keywords and pillar pages within Hubspot and general SEO updates to increase website trafficExecuted competitor analysisB2B Email, social media, and partner campaign management and planningManaged Website via HubspotManaged Content and Social Strategies - including writing, scheduling, and postingSufficient with multiple AI writing tools including Chat GPT, ScaleNut, and WriteSonic Worked with subject matter experts and partners to plan, market, and host webinarsPlanned trade show booth/eventsManaged marketing budget and complied campaign reports and presented to the CEO weeklyDue diligence for customer survey, CSAT tool and implemented Disciplined with time management

• Analyzed websites for clients, provided detailed strategy plans for on-page SEO, off-page SEO, Local SEO and technical SEO improvements. • Industries: Restaurants, Service-Waterproofing, B2B IT Consulting, Pet Food

• Researched and implemented search engine optimization recommendations.• Performed competitive analysis and identified gaps in our content or areas of improvement.• Performed ongoing keyword research, discovery, and optimization.• Optimized copy and landing pages to increase conversions for search engine marketing.• Managed Marketing expenses, staying on budget, and reconciling invoices and discrepancies.• Monitored and analyzed website analytics and PPC campaigns and reported to the CEO monthly.• Implemented link-building strategies and managed backlinks to build online authority.• Worked closely with sales to increase revenue.• Managed content calendar, social postings and Google and LinkedIn ad campaigns.• Continuously optimized the effectiveness of our campaigns through Google Analytics and Google Search Console and Google Data Studio.• Vendor due diligence and implementation of a Marketing Automation system, Sharp Spring.• Set up various email campaigns and nurture workflows. • Worked with subject-matter experts to plan, market, and host webinars.• Implemented Client Appreciation events and gifting.• Website Maintenance – SEO – blog publishing – overall upkeep.• Virtual and in-person event planning.• Conference booth sponsorship – worked closely with vendor to implement graphics, swag, communications, and planned on-site events, etc.• Created and presented marketing quarterly business reviews to sales.• Complied campaign reports and presented to the CEO monthly.• Website design and enhancements – WordPress/HTML/CSS.• Created a Marketing Confluence space to disseminate internal marketing information.

Plumtree B2E Portal Administrator / Business Systems Analyst• Changes in the organization forced a change in the portal software.• Worked with communications to build requirements and participated in the due diligence process.• Managed the offshore development team to install and configure the application and implement the base UI.• Created the page structure and taxonomy per communications specifications.• Worked with various departments to build "community pages".• Manage offshore support team.• Developed training materials and trained content managers, users, and other team members.• Collaborated with the team to build an advertising campaign to promote the portal. Including tag line, posters, and informative meetings.• Documented processes, procedures, and training.• User interface design: designed graphics, chose layouts and analyzed site for ease of use.• Developed gadgets to integrate internal applications and content.• Project lead for miscellaneous projects.• Managed a six-server production and a single-server development environment.External Web Tech Lead (prior to portal deployment)• Managed technical projects for http://www.solectron.com.• Researched new technologies, content management, globalization, server side includes, and Web standards for current browsers to prepare for a revamp.• Project lead on site migration to a new hosting provider.• Analyzed traffic (Web Trends).• Worked with the design team on Web updates.• Trained design team as needed.• Created Flash spotlights for the homepage.• Worked with team on redesign project.