Jen Geronimo Smothers Email & Phone Number

Chicago, Il, Us

Greater Chicago Area

• Source and coordinate clothing and accessories for commercial or editorial features• Work and effectively communicate with designers, models, photographers, hair and makeup artists, retailers• Research fabrics, clothing construction and fashion accessories• Stay up to date with different designer labels and fashion designers• Predict and spot fashion trends• Build professional networks

Hoffman Estates, Illinois

• Merchandise concession model stores to represent company visual standards, merchandising guidelines, and brand integrity • Develop, document, and communicate concessions planograms • Produce product related memos to support the concessions business • Photograph and edit images using Adobe Creative Suite programs for all planogram documents • Maintain constant changes in model stores • Work closely with buying and marketing teams to ensure an accurate representation of product and signage is always shown in concessions documents • Create and maintain planning calendar of personal deadlines

Used strong conceptualization and design skills to create effective shot composition, set development, product styling, and propping to highlight product features and benefits in attainment of merchandising and creative objectives. Elected appropriate props and accessories to compliment product line, and ensured models are camera-ready. • Worked with a variety of materials and techniques to accomplish goals, including but not limited to: soft goods/linens, furniture, home décor, tabletop, food, etc. • Worked with art coordinators and photographers assessing merchandise style and content to highlight features in a variety of products on model, room set and/or table top. • Followed creative concepts and standards that promoted the merchandise objectives and sales strategies. • Used understanding of color theory and incorporated this knowledge into the requirements of commercial photography. • Successfully worked on multiple projects simultaneously with a confident and positive attitude. • Worked with Photographer and team in a fast-paced/fluid and creative group environment to plan and coordinate daily prep and shooting schedules for goods. • Provided on-set styling for photography; trained and developed Assistant Sylists and Jr. Stylists. • Selected/created backgrounds and props for shots that complemented product• Implemented brand objectives and created the desired look with a critical and creative eye working with tight deadlines. • Developed new concepts, sets and locations to enhance sales. • Coordinated purchase of items as needed for photography.

Geneva, Il

Oversaw the styling, processing and placement of merchandise to ensure that all merchandise was aesthetically pleasing and set according to company standards and guidelines. Lead company initiatives, ensured maximum productivity, profitability, operational excellence and compliance with company procedures to create the highest quality in-store experience. • Acted as a proactive force leveraging visual merchandising as a way to drive sales. • Responsible for driving consistency, quality and creativity of the visual merchandising implementation on all product categories within the store. • Managed all aspects of store zoning and rotations in collaboration with the store team, ensuring key products were selected and well displayed to maximize business opportunities. • Lead window changes and installations including coordination with corporate and local suppliers. • Collaborated with store team on business events (sales trends, new launches, new collections, special events) and trained the team on visual merchandising topics.

Oak Brook, Il

Worked within visual guidelines in order to generate sales and provide shopping ease for customers.• Supported daily merchandising, styling, floorset planning and execution, replenishment and launches. • Ensured service, mannequin maintenance and styling, merchandising, and operational standards were met through company-defined practices and processes.

Aurora, Il

• Greeted customers as they arrived, entered customer data into computer system and processed payments• Utilized knowledge of fashion, fit, trends, fabrics and color to suggest merchandise in stock as well as made-to-order options• Coordinated order pickup, alterations and fittings• Executed problem-solving skills in order to meet each client's needs• Exhibited a professional attitude and provided exceptional customer service to all clientele while meeting sales goals provided by the store manager• Worked hand in hand with new and existing clientele and their entourage to ensure their vision was achieved• Took measurements for bride and bridal party in order to place custom orders• Managed appointment calendar and conducted outreach via phone/email to current clients or to follow up on leads for prospective clients• Maintained the overall appearance of the sales floor, while merchandising according to store standards

Bachelor Of Arts (B.A.), Fashion Marketing And Management

Activities and Societies: Dean's List

General Education Studies