Jen Gibson

Jen Gibson Email and Phone Number

Content Marketing Manager @ Rightworks
Milford, NH, US
Jen Gibson's Location
Milford, New Hampshire, United States, United States
Jen Gibson's Contact Details

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About Jen Gibson

Jen Gibson is a Content Marketing Manager at Rightworks. They possess expertise in marketing communications, email marketing, online marketing, online advertising, e commerce and 15 more skills. Colleagues describe them as "I had the pleasure of working with Jen at Monster Worldwide. Jen is an exceptional content producer. Her skills in copywriting, design, and video production are extraordinary. Jen's ability to adjust to different projects is a testament to her versatility and adaptability. Even under pressure, she consistently delivered high-quality content that not only met but exceeded expectations. Jen’s unique ability to combine creativity with strategic thinking plus her curiosity and passion for her work is a differentiator. She dives into projects to understand the target audience, business goals, and stays abreast of leading industry trends to produce visually appealing, and effective deliverables. Here’s where Jen continues to set herself apart. She’s the needle in the haystack every leader wants on their team because she can play multiple roles with her skillset. Jen makes her company and team look amazing. Thoughtful, collaborative, dependable, intelligent, data-driven, and a positively kind team player are a few of Jen’s characteristics. She’s always willing to learn new things and bring a fresh perspective to the table. I highly recommend Jen to any team and company looking to make an impact." and "Working with Jen Gibson at Monster was always a pleasure. She consistently stepped in to help, even under tight deadlines or with minimal direction. Her content expertise and talent were evident. Jen presented creative ideas and strategies that elevated our projects and delivered impressive outcomes. I was fortunate to collaborate with her. Jen is a true team player and someone I could always rely on. Any company will be fortunate to have her."

Jen Gibson's Current Company Details
Rightworks

Rightworks

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Content Marketing Manager
Milford, NH, US
Jen Gibson Work Experience Details
  • Rightworks
    Content Marketing Manager
    Rightworks
    Milford, Nh, Us
  • Monster
    Senior Content Producer
    Monster Jan 2016 - Oct 2024
    Weston, Ma
    Leverages a solid background in direct-response copywriting, graphic design, andmarketing to produce engaging content that encourages product adoption, solutionexpansion, and customer success.Writes customer-centric communications to support a variety of teams:• Collaborates with Product, Finance, and Service to identify and addresscustomer challenges through impactful messaging.• Spearheads the conception, copy, and design of onboarding emails, leveragedby Marketing to promote the adoption of Monster’s flagship products.• Provides Sales Representatives with email copy templates designed tostrengthen customer relationships and expand solution sets.• Crafts UX copy recommendations to increase conversion, align business goalsand marketing strategies, anticipate customer questions, and set expectationsfor an intuitive user experience.• Responsible for the copywriting, design, and production of Monster’s robust globalHelp Center, featuring how-to videos, product guides, interactive online trainings,and best practices – localized for 20 websites in 14 countries.• Takes a cohesive campaign approach to thought leadership presentations, handlingthe research, instructional design, template creation, talk tracks, helpful coursetakeaways, and marketing messages for lead generation landing pages.• Captivates audience through visual storytelling and video production – a fewprojects leveraged by Executive Leadership, Brand Strategy, and even a businesspartner who featured my work on their social channels.
  • Vistaprint
    Senior Copywriter Ii
    Vistaprint Jul 2011 - Dec 2015
    Lexington, Ma
    Managed and developed various conceptual campaigns as well as direct responsecopywriting for emails, banner ads, social media, direct mail, tradeshow materials,site merchandising – and anything else that needed a message.•Led the copy direction on various projects; essential to the messagingimplementation for a major company rebrand which brought an entirely newlevel of authenticity to our brand voice, building trust and customer loyalty.• Became a customer advocate focused on creating a memorable and positiveexperience – while staying true to our strategy, brand, and business goals.•Split tested various copy approaches and leveraged learnings to develop response-driven messaging best practices to increase sales and persuade customers to act.• Collaborated with UX Designers, Product, and Marketing to elevate brand messagingthroughout all channels, as well as every corner of the website – from landingexperiences and product pages, to the customization process and checkout flow.• Key contributor in all stages of the creative process, from working with Strategists atproject inception and collaborating with the Creative team, to presenting the workand addressing feedback from our Marketing partners.
  • Vistaprint
    Senior Copywriter
    Vistaprint Jan 2011 - Jul 2011
  • Vistaprint
    Copywriter
    Vistaprint Oct 2007 - Jan 2011
  • Monster.Com
    Copyeditor
    Monster.Com Nov 2005 - Sep 2007
    • Created the first in-house Copy Style Guide for Monster’s Creative Team.• Ensured all communications were clear and error-free.• Awarded Monster Values: Customer Intimacy, A Zeal to Win, and Accountability.
  • Gustin Advertising
    Copywriter
    Gustin Advertising Aug 2004 - Nov 2005
    Franklin, Massachusetts, United States
    • Crafted recruitment-focused advertising copy for radio, web, and print.

Jen Gibson Skills

Marketing Communications Email Marketing Online Marketing Online Advertising E Commerce Direct Marketing Management Digital Strategy Copywriting Digital Marketing A/b Testing Advertising Direct Mail Marketing Seo Sem Content Strategy User Experience Web Analytics Executive Level Communication

Jen Gibson Education Details

Frequently Asked Questions about Jen Gibson

What company does Jen Gibson work for?

Jen Gibson works for Rightworks

What is Jen Gibson's role at the current company?

Jen Gibson's current role is Content Marketing Manager.

What is Jen Gibson's email address?

Jen Gibson's email address is je****@****ail.com

What is Jen Gibson's direct phone number?

Jen Gibson's direct phone number is +150845*****

What schools did Jen Gibson attend?

Jen Gibson attended Emerson College, Wheaton College (Ma).

What skills is Jen Gibson known for?

Jen Gibson has skills like Marketing Communications, Email Marketing, Online Marketing, Online Advertising, E Commerce, Direct Marketing, Management, Digital Strategy, Copywriting, Digital Marketing, A/b Testing, Advertising.

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