Jennifer Hammond Email & Phone Number

Midlothian, Va, Us

Irving, Texas, Us

San Francisco, California, Us

Develop and execute the strategy & business plan responsible for evolving key client (Discovery Channel) commerce initiatives. Drive multi-channel eCommerce sales (web store, mobile, and social), develop digital marketing strategy, and integrate client content to create contextually relevant physical and digital products to a large portfolio of A-tier television properties. Oversee high profile, strategic relationship with full responsibility for the brand strategy, P&L, executive relationship, operations and plan. Oversee a business management team with day-to-day operations as well drive a set of cross-functional teams to execute marketing, creative and merchandising activities. .

San Francisco, California, Us

Strategic Consulting, including business plan & video sales strategy development.

Us

Mobilized and led cross-functional team consisting of merchants, supply chain, marketing, web, space planning, and sales development to achieve business objectives in sku intensive category for 700 store chain. * Managed and directly developed a merchandising team, while implementing succession planning strategies and bench strength* Managed movie business up to $500M with direct responsibility to P&L while developing financial plans consistent with organizational strategies* Developed and led new strategic in-store initiative to drive category sales through customer focused shopping* Led company’s entry into new technology* Managed and continuously enhanced strategic supplier relationships* Managed expense control & team management of funding collection* Directed promotional planning strategy/driving accountability* Aligned budget goals with Inventory Manager. & set buying targets to achieve plans Additional:* Negotiated and executed supply chain efficiencies * Reviewed buyer product plans & seasonal strategies for key risk weeks (multi-channel) * Monitored buying team forecast accuracy* Participated in budget planning/consensus forecasting monthly & quarterly* Investigated & co-developed initial digital strategy for category

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Responsible for reviewing & recommending new products, evaluating vendors, negotiating contracts & terms, managing business performance as well as promoting & pricing products for the movie category. Collaborated with Merch. Mngr. on in store merchandising strategies, collaborated w/ inventory on purchases & assortment transitions, participated in monthly meetings to evaluate performance to forecasts. Additional Responsibilities:• Deveopment of new categories (DVD)• Input to monthly adjustments to forecasts• Developed & implemented advertising plansEducation/Technical Skills:• Proven analytical experience • Strong organizational knowledge (market trends, product lifecycle & environmental climates)• Exceptional oral/written communication skills • Customer service centricity (built relationships with both internal & customers)• Proficiency in Microsoft Word, Excel, & PowerPoint

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Supported category and key merchandising strategies by managing key processes and activities for the Buyer/Sr. Buyer. Accountabilities:-Select sku assortments for assigned categories as defined by buyer-Work with vendor partners on advertising and promotional execution-Select and forecast titles for advertising based on buyer plan -Ensure accuracy of information for ads/in-store plans and make pricing recommendations-Review buying reports for replenishment purchases on new releases and catalog titles-Execute competitive shopping trips/analysis-Assist in identifying risk weeks and creating plans to exceed LY/budget

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Responsible for management and execution of all communication to all stores for direction on set up for the movie category. Also assisted in plannograming new store layouts to optimize traffic and customer shoppability.

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Management of item forecasts and inventory requirements for a set of categories. Accountabilities:-Create item level forecasts and invetory plan-Develop item level order plans, communicate order requirements to vendor and write product purchase orders-Push product to 500 stores and manage a sales matrix model using capacity and velocity trends-Ensure product is shipped and track arrival times for all product-Request and manage return cycles (stores to warehouse to vendor)-Manage internal and external customer relationships -Manage inventory productivity throughout the product lifecycle-Provide input to the product selection. pricing, and promotion for advertising vehiclesSkills:-Nordic/Gold systems-Excel, Word -Strong written and verbal communication