Jen Hanson Email & Phone Number

Boulder, Co

Boulder, Co

• Co-created and successfully launched an innovative educational web-based survival game that utilized blockchain technology, fully selling out our collection of 2,000 digital assets.• Conducted extensive market research and competitive analysis of over 80 companies to track industry trends, create a business plan, devise a marketing strategy, and execute a successful product launch.• Created and organically grew social media accounts to 2,000+ followers and designed, organized, and published all product marketing and customer-facing communication.• Established strategic partnerships with 12 projects, integrating their digital assets into our survival game and coordinated with tech to scale our platform to support over 70,000 characters.• Hosted “Nerdy By Nature” Twitter spaces twice each week to grow and strengthen our community through shared experiences and networking, with an average attendance of 100 people.• Created, configured bots for, and managed our project Discord server of over 400 people, serving as the central hub for project information and community interaction.

Boulder, Co

• Co-founded a lean fintech business that developed and successfully launched international consumer lending websites that generated over $500k in gross profit annually.• Established product roadmap, documented business requirements, designed wireframes, and created workflows for 15 proprietary websites generating leads in 6 different countries.• Managed all email and SMS data segmentation, created content, deployed campaigns, utilized various API and integration tools to improve automation, and analyzed data results to optimize performance, increase customer acquisition, and improve customer retention.• Conducted user research to gain customer insights by performing qualitative research by collecting user sessions through FullStory and quantitative analysis of product usage through website analytics, and made iterative improvements based on customer experience (CX) to ensure customer satisfaction.

Boulder, Co

• Owned all feature development, product strategy, prioritization, and product roadmap for a complex internal AdTech platform to meet the business requirements of three international email departments and internal sales teams with diverse departmental needs responsible for generating over $2M per month.• Achieved CSPO (Certified Scrum Product Owner) certification and led the implementation of Agile product development methodologies and project management tools.• Managed in-office and remote cross-functional team of 9 that included developers, DBAs, QA engineers, and system administrators.• Compiled all feature requests based on business needs and translated them into clearly defined user stories.• Created detailed wireframes using Balsamiq and workflow charts with Lucidchart to clearly illustrate product UI/UX (user interface / user experience) and clarify stakeholder requirements, use cases, and product design.• Conducted product quality assurance (QA) and product testing to ensure user satisfaction and superior quality control standards, and granted final approval for all features in each product release.

Boulder, Co

• Restructured email department's data management strategy based on data analysis that included evaluating user engagement and data analytics to increase revenue and preserve infrastructure integrity.• Collaborated with the lead generation department to optimize website conversion rates, improve lead quality, increase profitability, and evaluate publisher traffic to direct our digital media buying strategy.• Cultivated and managed customer relationships with 8 international data management partners.• Monitored data partner marketing for newsletter frequency, relevance, and compliance.

Boulder, Co

• Managed the profit and loss (P&L) for the department, handling revenues exceeding $1M per month.• Provided mentoring and leadership to an international team of 18 people and fostered a collaborative and motivating work environment.• Directed the development of our internal ESP, coordinating efforts across IT, database, and development teams.• Assessed data quality and implemented quarantining logic for improved deliverability and revenue optimization.• Conducted introductory training lectures for all employees in US and UK offices about departmental synergies.

Boulder, Co

• Expanded a US-focused digital marketing initiative into a global email program, reaching customers in 20+ countries and increased revenue by 160%.• Managed an international email deliverability team of 12 professionals across 4 countries.• Directed the email ISP delivery strategy using data-driven analytics, A/B testing, data hygiene metrics, and key performance indicators (KPIs) to optimize customer engagement and conversion rates.

Boulder, Co

• Instituted best practices that improved inbox delivery resulting in revenue growth of $150k per month.• Developed and executed a detailed daily email deployment schedule for targeted campaigns.• Monitored and analyzed Mail Transfer Agent (MTA) logs to troubleshoot and resolve deliverability issues, improving delivery by 20%.