Jennifer Hassum Email & Phone Number

Toronto, On, Ca

Canada

Toronto, Ontario, Canada

Led a successful strategic rebranding effort that saw the publication reach historically high monthly readership numbers and win national awards.• Managing 5 full-time staff, one summer intern, six contract writers. • Demonstrated success in development: closed financial commitments in stakeholder meetings and thousands more through digital appeals. • Launched explainer columnists as a new media product, recruiting freelance journalists and thinkers to the publication.

Kitchener, Canada Area

Responsible for overseeing all functions of the Corporate Communications Division, including strategic communications and marketing, digital media content.• Led major issue management responses, drafting timely briefings and recommended positioning on sensitive issues and critical public policy developments.• Advised on significant corporate projects including the City’s first-of-its-kind public launch of the Strategic Plan.• Provided support for critical government relations efforts. Led the development of strategic communications for the funding of a multimillion-dollar aquatics centre.

Canadian National Office

Responsible for all electronic communications and I.T. infrastructure at the United Steelworkers, a union of over 225,000 members.• Lead a team of 6 full-time staff, 3 contract workers.• Redesigned the new website, launched an online database, managed social media accounts, conducted staff training and created a structure for regular data and analytics reports.• Drafted and executed strategic campaign plans that required expertise in media, budgeting and digital communications.

Toronto Ontario

Drafted and executed strategic communications plans based on the objectives identified by the Leader and her Caucus.• Produced press releases, speaking notes, research briefings and Q&As. Liaised media, building strong relationships.• Presented reports, projects and advice at Caucus meetings, Legislative Assembly committee meetings, Party executive meetings, senior manager meetings.• Responsible for corporate communications in various formats.

Toronto, Ontario

• Led a team of 12 staff members to provide online, print and paid media support to the central campaign and all 107 local ridings.• Built an in-house advertising “agency” to be able to respond to thousands of product requests professionally with quick turnaround.• Responsible for training all candidates and campaign managers in media relations: drafted public speaking manuals and created candidate training modules.• Purchased and created advertisements in all media formats including TV, radio, newspaper and digital in more than 10 different languages.

Master Of Arts (M.A.), History

Bachelor Of Arts (Ba), American/United States Studies/Civilization