Marketing Director at www.totstotravel.co.uk, a digital travel business targeting a niche family audience with baby and toddler friendly holiday accommodation. Starting as employee number 3, I have been instrumental in developing a unique concept and proposition, building brand awareness within target audience, driving traffic and activating sales through a multi-channel marketing approach and critically creating a brand experience that resonates strongly with our market.Responsible for the digital and marketing teams, as well as external agencies, whose work has led the company to consistent growth for the past 9 years with >10x increase in income. This work included:- Growing Facebook followers from 15K to 380k- Digital content strategy growth to >1m/week engagement - Led the marketing, digital and strategic work for investment pitches yielding >£1m- Led a re-brand to elevate the brand and provide cohesive customer experience cross platform- Expertise in performance marketing with specialisms including CRM, lead generation, Facebook marketing, SEO, as well as management of digital development

Brought in to re-launch MCN.com's online classified site, working alongside existing teams to lead the creation and deployment of a new site and commercial proposition to accelerate the growth of Bauer Media's largest digital entity. Project included:- Proposition definition, pricing - Management of digital development, user journey- Planning, strategy, audience delivery and commercialisation.

Various roles including Marketing Manager, Sunday Mirror and Head of Marketing, National Newspapers. Marketing planning and strategy, ATL and BTL promotions.- Management of annual marketing budgets of >£15m- TV, radio, direct marketing, sales promotion- Strategy and planning