Jen Heimann Email & Phone Number

Dayton, OH, US

Dayton, Ohio, US

Dayton, OH, US

• Managed the professional development and oversight of Project Management team (7-14 individuals)
• Created a complete LMG Project Management training course from the ground up with videos, exercises, and resources for new hires to efficiently and effectively onboard
• Developed new processes for use of Workamajig (internal project management system) across the organization and created documentation of processes for reference
• Planned, directed, and coordinated project deliverables with internal strategy, content and creative teams and ensured that project goals were met within the timeline and budget for projects like emails, postcards.
• Monitored and adjusted resources due to workload and capacity to ensure client needs were met
• Managed multiple clients (like Lowe's, Synchrony Car Care, and The Container Store) and projects at once in a fast-paced environment while maintaining attention to detail

Dayton, OH, US

Dayton, OH, US

Leuven, BE

• Provided strategic recommendations for the beer category’s product assortment and promotional activity in over 1,000 Speedway stores across 79 wholesaler partners in 8 states ($150MM+)
• Partnered with Sales team in delivering data-driven product presentations to retail buying team in a visually appealing manner
• Presented to Speedway’s Senior Buying Team after key projects to report on takeaways, learnings, and insights
• Leveraged qualitative and quantitative data sources to monitor opportunity gaps and made actionable recommendations to key account stakeholders
• Provided suggestions for product placement, shelving, marketing, and promotions of the category to create visible and accessible products for consumers
• Surveyed wholesaler partners following key projects to garner feedback for improvement

• Implemented channel marketing strategy plans for the Mead® and Five Star® school product brands across various accounts in the Mass Retail (Walmart), Club (Costco, Sam’s Club, BJ’s), and Office Superstore (Staples.
• Developed customized product mixes, merchandising structures, and POG layout recommendations in partnership with internal Sales, Product, and Brand Marketing teams that met the specific needs of each account
• Conceptualized and sold in new products that generated increased retail sales dollars
• Played an integral role in customer interfaces through creating meeting materials and presenting market research, category data, strategy direction, and new product development to key account stakeholders
• Managed customer-specific projects from start to finish requiring cross-functional collaboration with constant focus on meeting deliverables and increasing efficiencies
• Conducted retail audits and competitive analysis to develop comprehensive growth strategies for each account

• Implemented channel marketing strategy plans for the Mead® and Five Star® school product brands at Target stores ($50MM+ annually)
• Conducted retail audits, analyzed competitive products, reviewed confidential POS data, and worked with category management to determine recommendations for the Target buying team
• Assisted in the new product development and innovation of channel-specific product opportunities
• Researched fashion trends to drive suggestions for print and pattern on Target-exclusive school products
• Developed and proposed product assortments for rear seasonal and home location end caps
• Worked on new Target private label business with sales, marketing, and Target product development teams

• Oversaw and managed the Monster.com and AutoTrader.com advertising accounts for the Dayton Daily News, Springfield News Sun, Hamilton Journal-News, Middletown Journal, Oxford Press, and Today's Pulse of Butler and.
• Created new and edited existing B2B and B2C advertisements in collaboration with the creative and marketing departments
• Ordered ads for newspapers, websites, mobile sites, and other print and digital marketing vehicles
• Assisted in managing ActiveDayton.com's Best of Dayton contest, acting as a liaison between the Marketing department and Sales Representatives to deliver an award to each week's winner
• Handled confidential advertising revenue and data
• Updated the CMGOhio.com company website with press releases, customer reach data, and other information, as needed

Bachelor Of Business Administration (B.B.A.), Marketing Major, Psychology Minor

Education record