Jen Heimann Email & Phone Number

Dayton, Oh, Us

Dayton, Oh, Us

Dayton, Ohio, Us

Dayton, Oh, Us

• Managed the professional development and oversight of Project Management team (7-14 individuals)• Created a complete LMG Project Management training course from the ground up with videos, exercises, and resources for new hires to efficiently and effectively onboard • Developed new processes for use of Workamajig (internal project management system) across the organization and created documentation of processes for reference • Planned, directed, and coordinated project deliverables with internal strategy, content and creative teams and ensured that project goals were met within the timeline and budget for projects like emails, postcards, multi-month or year-long campaigns, POP, advertisements, kits, print, photo shoots, video shoots, etc. • Monitored and adjusted resources due to workload and capacity to ensure client needs were met • Managed multiple clients (like Lowe's, Synchrony Car Care, and The Container Store) and projects at once in a fast-paced environment while maintaining attention to detail • Oversaw project budgeting, ensuring cost were monitored and reported to the client, as needed• Ensured timely and successful delivery of client marketing objectives• Partnered with internal team ensure holistic, full service, and enjoyable client experience and fostered ongoing client relationships • Demonstrated ability to creatively solve problems and recommend solutions

Dayton, Oh, Us

Dayton, Oh, Us

Leuven, Be

• Provided strategic recommendations for the beer category’s product assortment and promotional activity in over 1,000 Speedway stores across 79 wholesaler partners in 8 states ($150MM+)• Partnered with Sales team in delivering data-driven product presentations to retail buying team in a visually appealing manner• Presented to Speedway’s Senior Buying Team after key projects to report on takeaways, learnings, and insights• Leveraged qualitative and quantitative data sources to monitor opportunity gaps and made actionable recommendations to key account stakeholders• Provided suggestions for product placement, shelving, marketing, and promotions of the category to create visible and accessible products for consumers• Surveyed wholesaler partners following key projects to garner feedback for improvement• Managed relationships with Speedway Buying and Support Teams as well as internal contractors and external vendors• Worked in partnership with Anheuser-Busch Sales, Trade Marketing, Wholesaler, and Brand Marketing teams to identify, measure, and quantify marketplace trends and opportunities• Merchandised Speedway beer planograms using JDA Space Planning Plus and reviewed for accuracy to ensure all merchandising criteria was followed

• Implemented channel marketing strategy plans for the Mead® and Five Star® school product brands across various accounts in the Mass Retail (Walmart), Club (Costco, Sam’s Club, BJ’s), and Office Superstore (Staples, Office Depot/Max) channels ($150MM+ annually)• Developed customized product mixes, merchandising structures, and POG layout recommendations in partnership with internal Sales, Product, and Brand Marketing teams that met the specific needs of each account• Conceptualized and sold in new products that generated increased retail sales dollars• Played an integral role in customer interfaces through creating meeting materials and presenting market research, category data, strategy direction, and new product development to key account stakeholders • Managed customer-specific projects from start to finish requiring cross-functional collaboration with constant focus on meeting deliverables and increasing efficiencies• Conducted retail audits and competitive analysis to develop comprehensive growth strategies for each account• Led weekly meetings to report out the status from concept to creation for 300+ items pitched and placed at various accounts • Collaborated with internal creative resources to develop artwork, packaging, and merchandising structures for items that support marketing initiatives• Created Profit & Loss statements to promote profitable growth and increase incremental sales dollars on new programs• Supervised an intern’s workload, schedule, responsibilities, and professional development

• Implemented channel marketing strategy plans for the Mead® and Five Star® school product brands at Target stores ($50MM+ annually)• Conducted retail audits, analyzed competitive products, reviewed confidential POS data, and worked with category management to determine recommendations for the Target buying team • Assisted in the new product development and innovation of channel-specific product opportunities • Researched fashion trends to drive suggestions for print and pattern on Target-exclusive school products • Developed and proposed product assortments for rear seasonal and home location end caps• Worked on new Target private label business with sales, marketing, and Target product development teams• Supported preparation for customer meetings by coordinating creative requests, including mock-up and sample requests• Collaborated cross-functionally with internal creative, operations, purchasing, corporate, finance, merchandising, market insights, sales, legal, category management and licensing teams to increase sell in and sell through at Target stores

• Oversaw and managed the Monster.com and AutoTrader.com advertising accounts for the Dayton Daily News, Springfield News Sun, Hamilton Journal-News, Middletown Journal, Oxford Press, and Today's Pulse of Butler and Warren Counties by ordering creatives, scheduling advertisements to run using computer software, tracking advertising, and producing monthly reports • Created new and edited existing B2B and B2C advertisements in collaboration with the creative and marketing departments • Ordered ads for newspapers, websites, mobile sites, and other print and digital marketing vehicles • Assisted in managing ActiveDayton.com's Best of Dayton contest, acting as a liaison between the Marketing department and Sales Representatives to deliver an award to each week's winner • Handled confidential advertising revenue and data• Updated the CMGOhio.com company website with press releases, customer reach data, and other information, as needed • Facilitated the Personal Marketing Resume project (PMR) for Sales Representatives and Media Consultants as a means of creating a more customer-focused, creative way to show their credentials to potential clients• Assisted in facilitating and coordinating promotions for subscribers of the Dayton Daily News• Demonstrated new digital technologies (Dayton Daily News iPad App, iPhone App) at events to increase awareness• Appeared as an extra in two television commercials promoting the Dayton Daily News and MyDaytonDailyNews.com• Supported Sales Representatives through e-marketing assistance and campaign analysis

Bachelor Of Business Administration (B.B.A.), Marketing Major, Psychology Minor

Education record