Corporate Senior Director, Catering role is focused to: Collaborate with event partners, equipment suppliers and hotel teams to provide education, programs and tools that strengthen catering operations and profitability at the unit level. Consult with key hotels to develop creative strategies with custom action plans that drive revenue in specific niche segments of banquets and catering. Leverage relationships with thought leaders of the meetings and event community to collectively deliver catering operations and sales training curriculum.

Event Management achievements have included leading a C-Level Management Design Team through message concept, site selection, partner negotiations, and experiential program development to deliver the Global Leadership Conference (2001 – 2019). Developed productions and special events demonstrating IHR’s Vision and Values, enhanced by relevant timely core messages, targeting various internal leadership audiences and key stakeholders. Directed creation of multimedia messages that build on the evolving company culture, for education, motivation and recognition of leaders (presentations, videos and social media campaigns). Resulting in consistent messaging and curricula that advanced company objectives in line with our balance scorecard approach to operations: engaged associates, high level of guest satisfaction, strong revenue returns, and increased profitability. Managed an event budget up to $4MM (4 separate stakeholder groups. total size ranging to 2,400 attendees). Past responsibilities have also included leading event development and production for various smaller divisional and discipline conferences, as well as dynamic high profile client events. Marketing Strategy achievements have included assisting 400+ global properties, across 30 lodging brands to develop, measure, and maximize return on brand investment. Achieve revenue growth via the direction of a strategy that utilizes brand resources, while facilitating training to sales leaders. Evaluate brand sales and marketing initiatives; communicate guidance and best practices for implementation in partnership with revenue and operations teams. Administer daily operations of proprietary eMail Marketing Program, generating integrated revenue producing multi-channel marketing campaigns, integrated across social media platforms and brand channels. Previous roles at Interstate include: Director, Band MarketingBrand Marketing ManagerChannel Marketing Manager

Role described above. Meristar was acquired by Interstate.

Engagement Management Coordinator, in Public Services sector. Worked as liaison for state and local government computer software implementations tracking project financials on behalf of 4 program management offices. Verified and reported engagement financial specifications; researched and resolved budget / resource application issues; and provided analytical support to the members of engagement teams.

Media Relations Intern representing over 650 Association members. Produced venue selection and industry publications used in the marketing efforts to promote Baltimore City for conventions, meetings, group and individual travel.

Promotions Intern in Marketing Division of a Five Star barrier island resort.Focused on the creation, communication, and execution of outlet marketing programs in conjunction with food & beverage partners. Produced monthly internal and external marketing publications supporting these cooperative initiatives.