Jen Horsburgh Email & Phone Number

Lund, Bc, Ca

Lund, Bc, Ca

Lund, British Columbia, Canada

Lìonra Agency produces digital advertising campaigns (Instagram, Facebook, LinkedIn, TikTok, Reddit, Amazon, and Google Ads), social media strategies, search engine optimization, and digital lead generation. We discover the most impactful way to get in front of your target audiences at the right time, using the right strategy and at the right cost for you.With over 25 years of experience, we have worked with a wide range of established and reputable organizations in North America producing high-level marketing campaigns. We’re well-versed in traditional marketing methods while keeping ahead of the fast-paced, digital marketing curve.

Cumberland, British Columbia, Canada

My current role includes: - Overseeing all projects, project management and client relations - Managing high-revenue client experiences from onboarding to strategy all the way to reporting - Managing, mentoring and coaching our internal team as well as any outside contractors Leading lead generation and social media strategies - Leading business development and sales - Providing high-level business consulting for clients - Working alongside my business partner on strategies, partnerships and the vision of the company

Cumberland, Bc

My role included: - Managing and driving the lead generation and lead conversion for digital sales and recruitment goals of our clients.- Analyzing and reporting on lead generation and sales campaigns to prove return on investment, success factors, and impact for our clients and their partners.- Managing, leading and mentoring the Lead Generation Team of Search Engine Optimization, Search Engine Marketing, Pay-Per-Click Advertising (Google Ads/Facebook/Instagram/Twitter/LinkedIn/Snapchat), Social Media Strategy and Community Management Specialists.- Delivering sales and production targets for the Lead Generation team.

Cumberland, Bc

My role included: - Meeting with clients to see how to bring new leads into their businesses using websites, social media, SEO, paid advertising like Adwords, FB and LinkedIn and other digital platforms.

Courtenay, British Columbia

I have worked in business development, sales, and marketing for 20+ years. During this timeframe, I’ve been involved in some amazing projects with companies big and small, gained a ton of experience, and won some fantastic awards along the way. I look for new projects that bring in my creativity and challenge me.Projects that would spark my interest right now:- Lead Generation through organic, paid, social, and content marketing channels. - Business Revitalization – bringing life and spark back into a business from a marketing and sales standpoint. Connecting back to your why.- Fun Marketing Campaign Strategies – wanting to really crush your competitors with creative, fun, and maybe even a little daring marketing campaigns.- Leadership Consultation – helping you lead and communicate with your team(s) better to reach your strategic business goals, especially around employee retention/reducing churn.- New Market Strategies – going after new target markets and areas.- Overarching Digital Marketing and Sales Strategies – l love seeing how everything can come together to generate sales and conversions.- Anything Cool and Exciting – I’d love to hear about your business’ needs, goals, and roadblocks and help you come up with creative ways to reach them.

Edmonton, Canada Area

Partnerships- Creating long-term relationships with grocery industry clients to enhance their local food labeling, marketing, and procurement strategies as well as coming up with ideas for client delight initiatives.- Managing leads through the sales funnel including prospect list creation, cold/warm calls and emails, and proposal writing. - Keeping up with industry publications, blogs, newsletters, and technology trends. Marketing:- Developing marketing plans, communication strategies, lead generation, and metrics and analyzing each. - Leading, managing, motivating, and supporting the Sales and Marketing team.- Determining short-term and long-term strategies and business goals, including change management, as part of the executive leadership team. - Creative direction, content writing, and building out marketing and sales collateral, decks, trade show exhibits, and press releases. - Strategizing and implementing online marketing strategies including social media - Facebook, Twitter, Instagram, Google Business Pages, and LinkedIn. - Optimizing the Localize Wordpress website including creation of new landing pages, on page optimization, site optimization, SEO copywriting, SEM, and linking strategies.- Being the point of contact for PR opportunities including interviews, press releases, and - Working with multiple teams within Localize to get projects done and identifying subject matter experts for marketing materials, interviews, meetings, and collateral pieces. - Ensuring all marketing and sales materials use consistent branding and voice.- Writing job postings, identifying potential candidates, organizing interviews, and being involved in the entire hiring process including onboarding. - Assisting in the creation of an emergency communications plan. - Adapting to changing business needs and changing priorities.

Edmonton, Canada Area

- Developing marketing, communications, lead generation, and analytics for Localize. - Leading, managing, and motivating the Localize Marketing Team. - Defining and testing strategies to market Localize’s services.- Co-developing product specific business cases, recommendations. and requirements. - Prioritizing marketing and sales requirements. - Tracking performance metrics of marketing activities and collecting data to inform business strategies. - Online marketing strategies including our Wordpress website, SEO, SEM, and social media - Facebook, Twitter, Instagram, Google Business Pages, and LinkedIn.

Edmonton, Canada Area

- Generating leads through social media marketing (LinkedIn/Twitter), Google Adwords, and affiliate sites. Included keyword research,landing page creation using SEO copywriting, managing bids and negative keywords, and constant A/B testing in order to increase conversion rates.-Creating strategies to track and measure all marketing materials.- Measuring and reporting all marketing materials to PPM executives based on KPIs and lead generation, including cost/click, cost/lead, cost/opportunity, and cost/lead statistics.- SEO strategies and implementation for North American, Europe, and Australia markets.This included: keyword/keyphrase analysis; onsite optimization (internal and external linking strategies, title tag and meta description optimization, SEO content writing, local optimization and alt tag/image optimization); Adwords and other paid strategies (banner ads, LinkedIn and third partysoftware sites) and maintenance; Google Analytics goal setting and reporting; landing page creation, form creation, and general usability and readability strategies.- Working with an external PR company. This included: seeking out clients and internal team members for testimonials and stories; being on calls and interviews between clients/staff and our PR company. Managed their projects internally, meeting tight deadlines, and being the single point of contact for editorial questions and new content creation.- Managing and editing all marketing collateral -- print and web, including creation of new materials, updating older materials, editing copy and working with a Graphic Designer to ensure it fits brand and corporate guidelines, and tradeshow design and materials - Creating and curating content for our social media platforms.- Assisting in hiring including putting up postings on job boards and pre-screening candidates, taking part in interviews, and calling references.- Keeping up with industry blogs, competitors and editors, and security news.

Edmonton, Canada Area

- Creating a social media strategy for North America, Europe, and Australia for Twitter, YouTube, Google+ local page and LinkedIn and creating and curating content for each.- Creating a strategy and schedule for internal blogging based on SEO strategies and keyword research.- Creating a brand new product tour from initial idea to final product including bringing together and managing multiple internal teams; creating timelines and budget estimates; taking screenshots of the software to create a storyboard; writing the script; facilitating voiceover and video pieces; creating marketing tickers; Adwords and LinkedIn ad creation and maintenance, creating specific landing pages and SEO web content; strategy for putting the unlisted product tour on YouTube; email strategy for existing prospects. This was a giant project and the overall strategy and proposal outlined pieces that we have never done before as a company.- Editing and viewing every piece of marketing collateral before it is finalized.- Working with a security specific PR company in the US to increase exposure and lead generation using content written by our internal team included: seeking our clients and internal team members for testimonials and stories; being on calls and interviews.- Live tweeting during webinars, conferences and company events as well as organizing live tweeting of multiple team members for larger events.- Created a marketing attribution spreadsheet to keep track of what marketing materials are generating leads and which of these leads are closing. This was done to assist in budget forecasting.

Edmonton, Alberta

- Walking clients through current business process to find ways to decrease security incidents and identify trends through incident management and case software.- Presenting and demonstrating a large suite of incident and case management software including computer-aided dispatching. This is done in-person and online to large enterprise companies to mostly- Creating social media and blogging strategies for conferences PPM staff are attending. - Generating leads using LinkedIn - sending emails and cold calling potential clients.- Initiating and managing an educational seminar for oil and gas prospects in Calgary.- Gathering requirements from clients and prospects to take to our internal technical team.- Writing quotes, proposals and requests for proposals (RFP) as well as requests for information (RFI).- Meeting and exceeding monthly, quarterly and monthly sales targets.- Maintaining relationships with current clients to assist them with anything additional they need after the initial sale. - Attending security conferences in Orlando, Philadelphia and New York City. The intent of these conferences is creating relationships and short meetings with potential clients.- Assisting clients in creating meaningful metrics and reporting for their activities, incidents and case management. This also ties into US government legislation.- Creating new verticals of clients to prospect by looking at different ways to use theexisting software and leverage relationships built with clients.

Edmonton, Canada Area

- Walking clients through current business process to find ways to improve efficiency, increase sales and recruit new team members using websites, conversion rate optimization, search engine optimization, search engine marketing (Google Adwords, PPC), social media and social media marketing (Facebook ads and sponsored posts and LinkedIn ads).- Brainstorming and strategizing new ways for clients to create compelling content for their digital marketing platforms (websites, social media platforms, pay per click advertising).- Lead generation including responding to emails from the website, speaking engagements, and networking.- Building relationships with clients and maintaining them throughout the digital marketing process.- Strategizing growth, culture and financial forecasting for the company.- Fostering relationships with clients. - Assisting clients in creating meaningful metrics and reporting for their online endeavors. This included calculating cost per acquisition, cost per lead, and cost per conversion. These calculations can work for service-based industries as well as recruitment- cost per resume, cost per interview and cost per hire.- Strategizing microsites and digital marketing plans for recruitment. These strategies may also include pay per click, social media, and landing pages specific to rural areas. Also optimized job postings, job board, and career profiles.- Internal marketing for the company including, content writing, web content strategy, persona development, and social media plans.

Edmonton, Canada Area

- Is a regular on the parenting panels on Dinner TV Edmonton. - Writing tech and parenting blog posts with a focus on internet marketing and social media. The Tech Mommy website generates between 15,000 and 25,000 pageviews a month. - In November 2014, Tech Mommy was chosen by Mastercard to go to New York city to discuss new initiatives that they are developing. .- Created an initiative called Make Jen’s Day, where people were asked give back to their communities in small ways and share it on social media. During the 4 day initiative, there were over 1.5 million impressions (using the #makejensday hashtag) This awareness resulted in over 115 acts of kindness, generosity and compassion.- In 2013, Make Jen’s Day brought together over 200 volunteers to perform over 1000 acts of kindness including: compliment bombs, giving away flowers at the Downtown Farmer’s Market, assisting at the Hope Mission. annual BBQ, raising funds and awareness for the Ronald McDonald House while preparing lunch for over 65 families, leaving kind post-it notes on people’s vehicles, holding positive and inspiring signs and waving at people leaving the downtown core after work on Friday.- Make Jen’s Day was featured in the Edmonton Journal, Edmonton Sun, on the Make Something Edmonton website, CTV News, Breakfast TV, CBC News, CBC radio, Metro News,Chatelaine Magazine, Joe FM and UP 99.3. - Organized large galas and live music fundraisers from beginning to end while facilitating a team of over 75 volunteers from 2001 to 2011.- Raised over $75,000 for the Canadian Breast Cancer Foundation, NWT/ Prairies division through a yearly live music concert called Driven by Compassion.- Nominated for a “Best in Social Media” award for Bust a Move at the 2014 Digital Alberta Awards.- Nominated for a FIERCE award and a Top 40 Under 40 Award through Alberta Venture in 2013.- Nominated for a Heart and Soul Award through the Edmonton Chapter of the Association of Fundraising Professionals in 2007.

- Walking clients through current business process to find ways to improve efficiency, increase sales and recruit new team members using websites, conversion rate optimization, search engine optimization, search engine marketing (Google Adwords, PPC), social media and social media marketing (Facebook ads and sponsored stories and LinkedIn ads).- Estimating projects, interfacing with the technical team and third party vendors to create technical proposals and following clients through the web development process.- Sourcing clients through networking, the Top Draw website, conferences and social media..- Creating and implementing social media strategies for clients including, goal setting, training, strategy documentation, editorial calendars, contests (including Twitter/Facebook parties) as well as blogger outreach and measurement/metrics.- Speaking and presenting at numerous events about search engine optimization and online marketing. - Initiating an internal performance management structure including an online peer/personal review system, company goal setting, performance management standards and documentation, customer satisfaction surveys and restructured Top Draw’s team.- Creating a staff retention and recruitment strategy which included a social media component. - Recruiting of 11 new individuals into the Top Draw team including sourcing, pre-screening, interviewing, negotiations, and offer letters.- Creating a monthly Online Marketing Meetup (#OMMYEG) where the focus is on sharing online marketing best practices with a secondary goal of future employee recruitment.

Top Draw is now powered by Epiar!!Top Draw Inc. (www.topdraw.com), is positioned to be Western Canada’s premiere online marketing agency by leveraging the immense success brought to their clients for the last 10 years by officially joining forces with Epiar, a pace setting SEO firm that Top Draw has worked collaboratively with since its inception

- Provided full lifecycle, permanent recruitment including: building client relationships, uncovering client needs (technical and cultural), sourcing candidates, screening, interviewing, background checking, salary negotiations and invoicing.- Identified key decision makers in the IT industry and cold called companies and then met with senior management and executives to gather position requirements and then wrote in-depth technical job descriptions.- Recruited candidates for technical positions ranging from tier one, Help Desk Analysts to Directors of IT and Management Consultants.- Used creative ways to find candidates including Google string research, LinkedIn and head hunting.- Acted as a trusted advisor to both clients and candidates by understanding their immediate and future needs, also offered industry information including trends and salary rates;- Attended networking parties, trade shows, user group meetings and CIPS functions and maintained an online network including: LinkedIn, Twitter, CIPS, Facebook and technical user groups. - Volunteered at the Annual CIPS ICE Conference and the Women In IT- Women in Technology events. - Increased the revenue generated by the IT recruitment desk by 231%

- Provided full lifecycle IT recruitment for both permanent and contract roles including: sourcing, candidate screening, interviewing, background checking, salary negotiations, building/ maintaining a network community and relationships with clients and consultants.- Brainstormed creative ideas to increase the consultant database including networking parties and online user groups.- Supported the sales team through good public relations and relationship management.- Recruited technical positions ranging from tier 1 Help Desk Analyst to Directors of IT and Management Consultants.- Excelled as the top IT Recruiter in the company within first year of employment based on placements of contract and permanent IT professionals. Placed an average of 70 consultants and permanent candidates a year.

- Drove a high-performance culture by effectively leading, guiding, and coaching 30 Technical Support Analysts.- Conducted formal reviews of team members, assessed developmental opportunities and performance.- Worked within a unionized environment and ensure compliance to union and labor relations.- Initiated, created, trained and managed a project in which the Technical Support Analyst teams were to start offering personalized solutions on each client contact to boost revenue for TELUS residential services. This team grew to over 200 agents and was able to increase revenue in the business unit by over 20%. This project also included creating a weekly and monthly sales recognition program and then brought out to include all of the inbound call centers.- Created a recognition program for over 2000 team members in five different cities including: presentation, marketing, budgeting, procurement and organizing support.- Lead key presentations to large groups of people ranging from front line team members to Executive Vice Presidents.