I take start-ups and established brands from ideation to adoration.My mission is to create ecosystems for companies (and teams) that are collaborative, cohesive, creative and cash positive.I helped Click Medical catapult into a beloved brand through compelling messaging, practitioner education, lobbying, and a brand aesthetic that delights.I helped nurture Smartwool transform from a fledgling ski sock manufacturer into a head-to-toe international outdoor outfitter with multi-channel distribution.I have a plentiful supply of the guts, grit, creativity, high-level strategic thinking and boots on the ground implementation required to exponentially grow a brand.As an international brand director, I have a comprehensive understanding of how to create not only a symbiotic global team but also resonant sales messaging across cultures.My 25 years of re-inventing retail allows for both high velocity and smart growth, and my human design thinking leadership approach allows all stakeholders to have crucial buy-in on both the origin, the process, and the end result.I consider myself to be a global citizen, a conscientious community builder, a champion of nature and a leader who listens.I’ll look backward, forward and sideways to get businesses out of blind spots. I wield whiteboards and Post-it notes to solve complex problems with innovative solutions.I’m a curious explorer and a steadfast steward of our environment.I’m passionate about women’s health and what it means to be a woman in this global community.And some of my favorite views are from my bike seat or yoga mat.Core Competencies include:Brand Marketing • Go-to-Market Strategy• International Sales• E-Commerce and Online Conversions• POP UP and mobile retailOrganizational Leadership• Management• Networking• Collaboration and Teamwork• MotivationCreativity & Design• Visual Merchandising• Adobe Illustrator• Human-Centered Design Tools and Mapping• Collateral Production
Listed skills include Brand Development, Marketing Strategy, Visual Merchandising, Merchandising, and 35 others.
