Jeni Jonett Email & Phone Number

United States

Minneapolis, Minnesota, United States

Manage four-person team of writers and proofreaders. Team strategizes, writes and edits marketing content promoting corporate products and services for financial advisor and client consumption. Team collaborates with multiple lines of business to create universal messaging that grows and protects the brand.• Developer of the first marketing content calendar tool for RBC Wealth Management – U.S. In two years, calendar use grew from a marketing-only tool to include a library of corporate communications content. In 2021, the calendar listed more than 60 unique topic ideas, of which six were used outside of Marketing. Approximately 50 employees engage with this calendar.• Oversaw the digital redesign and development of Investor’s Edge, a quarterly client newsletter sharing relevant wealth management topics. Plan and develop content, borrowing topics from RBC Enterprise and researching new topics as requested by corporate teams and financial advisors. • Write and edit mission statements, radio and video scripts, biographies, ad copy, social media copy, corporate website content and event tag lines for both print and digital channels. The Fun Facts social media campaign is the second most popular campaign in Hearsay Social, resulting in good client engagement for financial advisors.• Research and integrate SEO keyword trends on Bright Edge for online content to increase search and target Google Answers directed toward RBC Wealth Management content.• Manage financial advisor video development, including script writing, audio and visual recording, editing and promoting the final product.• Help plan annual Women's Summit events, including setting up a 4-year scholarship fund and arranging for third-party women business owners to attend the event.

Minneapolis, Minnesota, United States

Developed content strategies and messaging to promote wealth management leaders’ markets and business lines across the country, pitched stories to local and national media outlets. Coordinated with the social media team to further promote the topics nationally.• Trained wealth management spokespeople to successfully present brand messaging in media interviews and for presentations. Pitched topics and scheduled interviews. • Managed content calendar for wealth management blog. Developed and published educational content featuring wealth management spokespeople across the entire business line. • Coordinated email marketing campaigns to promote wealth management topics. • Developed multiple styles of videos to be promoted on social media and through pitch campaigns. Conceived “What If” video campaign featuring answers to different wealth questions. • Monitored and educated spokespeople on good LinkedIn social media practices individually and using Hearsay Social and Elevate programs.

Minneapolis, Minnesota, United States

• Ghost-wrote bylined articles and pitches on wealth management financial industry topics like business succession, transference of wealth, retirement and estate planning.• Established the My Investments blog for wealth management using calendar topic planning, interviewing expert spokespeople and obtaining compliance review approvals. Coordinated with the social media team to promote blogs. In a Twitter test, the blogs received high engagement scores.• Established a Twitter and LinkedIn social media content strategy for three business lines using Hearsay Social. Developed and routed the posts through compliance before publishing.• Organized on average five media connections with U.S. Bank experts a week. • Oversaw the creation of public relations videos. These videos were sponsored on Facebook, Twitter, LinkedIn and Instagram, and received an average of 42,000 views.

Hopkins, Minnesota, United States

Managed content marketing campaigns focused on SEO and SEM implementing marketing initiatives. Created and managed social media strategy including distribution scheduling and topic generation for Twitter, Facebook and LinkedIn campaigns.• Generated print publications, website content, social media posts and press releases.• Supervised six writers, ensuring all expectations and deadlines were met.• Provided senior editing on client-submitted drafts, making content more engaging.