Responsible for conducting user research including interviews, usability tests, user flows, journey maps and workshops.My approach is rooted in established frameworks such as Design Thinking, Continuous Discovery Habits, and Jobs-To-Be-Done, ensuring comprehensive and effective outcomes in product and business development.

Coordinating various aspects of digital product development including project coordination, planning, and delivery prioritising smooth communication and timely execution. Our approach draws from frameworks like Scrum and Agile.

Heading a team responsible for the Onboarding, Retaining and Supporting users and clients.· Designed and implemented strategies to assess the quality of potential clients. · Conducted thorough research on users and markets to inform business and product development.· Developed personas and journey maps in order to structure communication strategies and identify customer pain points.

Leading a team responsible for creating and executing strategies to retain users and clients.- Implemented platform strategies and communication strategies to retain and convert users.- Improved AppStore and PlayStore ranking and our conversion rates (ASO).- Tracking user activity to optimize the platform and improve the customer experience.

Responsible for user- and client interactions.- Implemented methods to track customer-satisfaction- Conducted customer research.- Secured feedback loops between customers and product departments.- Developed initiatives to proactively improve the customer experience.