Establishing mutually beneficial strategic partnerships and win-win sponsorship deals can be challenging.I help solve that.I'm an accomplished senior leader and Commercial Director with extensive experience envisioning and masterminding enduring, strategic and lucrative partnership deals between brands, IPR owners and cultural landmarks and events.I'm currently Head of Brand Partnerships at Future Olympia – the consortium transforming the 140-year-old iconic London landmark venue into a reimagined £1.5billion destination for creativity, culture and entertainment. I'm responsible for setting Olympia’s sponsorship strategy, selling and managing all IP rights and establishing the digital strategy, outdoor media and asset rights to capitalise on the new venue’s projected 20 million annual visitors.I've previously advised Royal Warrant holding 330-year-old iconic British business, Toye Kenning & Spencer on the launch of its first directional men’s fashion brand at Corso Como during Milan Fashion Week.I've also led the British Fashion Council as Commercial Director for over a decade monetising London Fashion Week by developing new revenue streams and building high-visibility global platforms for many of the world’s leading brands including American Express, eBay, JD.com, Mercedes-Benz and Vodafone.AREAS OF EXPERTISE:• Leadership• Masterminding Commercial Brand Partnerships• Thinking Differently to Create Courageous Commercial Strategies & Deals• P&L & Commercial Management• B2C & B2B Sales, Business Development & Client Management for Growth• Stakeholder Management• People Management & Talent DevelopmentThank you for your interest in my profile. For networking or to discuss opportunities, please connect with me here on LinkedIn.