Jenifer Antonacci Email & Phone Number

A key member of the communications team and U.S. leadership team, with responsibility for management and hands-on execution of key external brand and corporate communications initiatives as well as patient advocacy.

Wilmington, DE

A key member of the communications team and U.S. leadership team, including:- Led communications and advocacy relations in support of rare blood cancer product and in preparation for near-term pipeline assets- Created award-winning disease education programming to raise awareness and empower patients to take action as advocates in their care- Managed.

• Trusted communications partner to business and product leadership for Global Rare Disease and Inflammation & Immunology (I&I) business groups.
• Developed and implemented global external and internal strategic communications and public relations plans, including issues management, for Rare Disease and I&I teams.
• Worked across key functions to drive effective strategies and programs that align with the business, as well as support the Company’s imperatives.
• Managed team responsible for integrated communications strategies for products and development pipeline, including coordination with R&D communications and other partners across Corporate Affairs.
• Member of Rare Disease and I&I leadership teams providing counsel at global, regional and functional levels.
• Developed and launched culture and communications plans for new I&I and Rare Disease groups, including development of Intranet, branding, and initial communication platforms; launched Pfizer.com/Rare Disease site.

Collegeville, PA And New York, NY

• Responsible for media strategy and engagement for Oncology and Consumer businesses.
• Managed top-tier media outreach for INLYTA FDA approval, resulting in more than 70 original stories and key message inclusion in 70 percent of coverage.
• Developed strategy for top-tier media engagement during American Society of Clinical Oncology (ASCO) conference with no major data presentations, resulting in interviews with all major wire services and Pfizer as only.

Frazer, PA

• Progressed from Sr. Manager to Assoc. Director in Product Communications. Developed and implemented communications and advocacy strategies for Company’s product portfolio and served as media spokesperson.
• Led award-winning launch of media and advocacy relations efforts to introduce an investigational cancer therapy (TREANDA) through several regulatory announcements and data milestones.
• Launched corporate reputation program “When Good Medicines Become Bad Drugs” to educate about prescription medicine abuse, exceeding program goals by reaching more than eight million people.
• Launched “Framing Life with Lymphoma” program to identify and address patient and physician concerns related to the lymphoma treatment journey, with more than 85 million media impressions.
• Introduced Company’s first digital/social media program in support of CNS brand (PROVIGIL).
• Led cross-functional, senior-level team to build Company’s social media policy and implementation guidelines.

• Progressed from Manager to Sr. Manager, in U.S. and Global Product Public Relations.Developed and implemented public relations strategy with global pharmaceutical product marketing teams and agencies for products with.
• Led media strategy development and implementation for highly public issue impacting one of the Company’s largest products (EFFEXOR XR), including FDA Advisory Committee meetings and labeling updates.
• Created global public relations forums to facilitate internal sharing of best practices and methods to effectively leverage resources across the company (for EFFEXOR XR and ENBREL).
• Developed and implemented crisis communication plans for product supply shortages and other issues for hemophilia treatments (REFACTO and BENEFIX), managed relationships with patient and physican advocacy groups.
• Created marketing and internal communications plan for biopharmaceutical business unit including strategy for media outreach and public affairs alignment on local (Mass.), national and global level. Coordinated visit.

Various roles of increasing responsibility from Assistant to Senior Specialist, Corporate CommunicationsManaged media relations, internal communications and public relations initiatives in a business-to-business environment.

Bs, Journalism

Activities and Societies: Kappa Alpha Theta, Student Ambassadors

Mba, Marketing Emphasis