🌟Selected as one of Edmonton's Top 15 Coaches in 2021, 2022 and 2023! 🌟It's easy to start a business but not as easy to keep it running. Let alone grow it. Are you at the point where you have to shift from working IN your business to ON your business? That's where I come in.I provide 1-on-1 business coaching that helps YOU, as the CEO, profitably grow your business while ensuring you don't burn out.My approach is organic and flexible to your needs; however, core business topics are common themes in sessions.- Ensuring you have a clear vision, values, brand, leadership style, and goals to have a strong foundation.- Refining your business strategy (considering resources, time, and assets) then planning realistic goals and timelines.- Leading and growing a team of employees or contractors.- Finding efficiencies and process improvements to reduce costs.- Developing a robust marketing strategy to get new business and retain existing customers.- Learning how to be a CEO and to shift your mindset from “doing” to “growing”.To learn more, visit https://www.heartlifted.com or DM me to book a discovery meeting.

Provided strategic marketing plans and implementation support. • Audited, provided recommendations and implemented portions of Precision Canada’s website and e-commerce strategy, which doubled online sales.• Wrote a digital marketing strategy for Paradis Valley Honey.• Wrote and built HydraSurvey’s website and provided marketing advice.• Wrote content for Kumu’s Home Automation App.• Developed the Social Media Strategy for Alberta Milk.• Created and implemented an influencer strategy for Lois Hole Hospital For Women.• Conducted interviews and wrote blog posts for Edmonton Women’s Initiative.• Facilitation, research and project management for Rural Alberta Development Fund.

Teaching Communications 1: Foundational academic and business communication skills. (Winter 2024)

Placed at NAIT and worked out of the Mawji Centre for New Ventre and Student Entrepreneurship.• Advised over 50 students and helped them refine their business ideas, develop their business canvas models, validate their products/ services, build their pitches, and start testing them.• Provided ongoing coaching for a handful of students who launched or grew their teams and needed more strategic coaching.• Attended JR Shaw School of Business courses as a guest speaker or advisor. • Promoted the Mawji Centre and EIR services at NAIT Open House and other events. The Post-Secondary Institution (PSI) Program is jointly funded by Alberta Innovates through the Edmonton Regional Innovation Network (ERIN).

Primary Achievement:- Advised and coached 1000+ clients to overcome challenges and attain their goals.- Planned and facilitated workshops and group advising sessions.- Spoke at conferences such as Women In The North, Women in the West Yellowhead Conference, AWE Learning Day and Growing Rural Tourism Conference.- Developed and taught a 30-hour digital marketing program called Digitally Solid.- Developed and taught the digital marketing module of a digital-transformation program called Bold Leadership. Also provided program advising and mentorship to other advisors. - Contributed to the marketing module of a growth program called Strategic Edge.- Directly sold over $100,000 in program revenue for PeerSpark, Digitally Solid and Bold Leadership.- Collaborated with ecosystem partners to provide appropriate services to clients.

- Led communications and provided strategic advice for Make Something Edmonton - Developed and managed E-Town Festival 2013 and 2014 with over 900 attendees each year.- Lead marketing strategy and implementation for initiatives including EEDC's Impact Luncheon.

• I created a hyper-local digital community for parents in order to showcase Edmonton through a family lens, and to make it easier to find information on family attractions, events, community activities, local shopping and other relevant topics in the city we love.• Winner, Alberta’s Best Mama Blogger award in 2011.• Finalist, for Edmonton New Media Award (Yeggies) for Best Parenting Blog in 2013,2014 and 2015.• The blog averaged 10,000 unique visitors a month and enjoyed an active social mediafollowing: More than 4,500 Facebook and 2,000 Twitter followers.• Guest blogger for What to Expect (When You’re Expecting), Edmonton NextGen,CityandDale.com and periodic on-air guest on CBC Edmonton AM. Press coverage included CTV, CBC Radio, Shine FM, Edmonton Journal, and Edmonton Sun.

• I was selected and seconded to the Edmonton 2022 Commonwealth Games Bid committee for 7 months. • Tight timelines, new voter information and multiple objectives required the team to be highly agile and collaborative. We worked not only with multiple stakeholders inside the City but external partners and consultants on the development of the Bid Book, strategic voter relations and external promotion of the Bid.• Managed the RFP process for a selection of a branding and marketing agency. • Led the production of marketing materials, newsletter and website revisions.