Revise whole brand scope for national nonprofit to align with new directives, creating a vibrant, modern story-based approach.Provide a clear and innovative direction for engaging content across channels content, aligned with institutional goals.Energize and organically grow all social accounts (Instagram, Twitter, YouTube, LinkedIn) with an updated strategy, consistent messaging and brand-aligned visuals.Build, steward, execute editorial calendars by department to promote messaging including all media releases, institutional assets.Research, strategize crisp initiatives with consistency to build a singular voice with clarity.Segment messaging by audience to ensure consistent voice, promote stickiness.Identify strategy and key influencers to expand positioning. Create, hire, shepard external agencies, ideate ways to drive traffic and engagement.Pitch and produce content from idea to post-production in social, video, digital, print, podcast.Craft and share both white papers and newsletters, ensuring work is accessible and resonant, growing readership with high open-rates and click-through.Repeatedly multiply fund-raising at the annual Color Ball gala, surpassing all goals.Work corroboratively with staff (Programs, Education, Arts, Grants, Development, etc.), board, corporate executives, CEO to generate and elevate research, dissemination plans, storytelling and vision.

An award-winning Creative Executive and Content Strategist with successful experience advancing national brands and communities with sophisticated voice, entrepreneurial mindset and broad cultural impact. Identifies the key to engagement across all channels. Captures, inspires, converts audiences by driving strategy and translating goals into highly effective content. Innovate and deliver brand direction, marketing strategy for global brands while safeguarding brand DNA. Extensive experience in diverse organizations and settings, swiftly aligning to teams and senior stakeholders to research and distill vision. Affect collaborative leadership across diverse teams, external partners, agencies. Promote talent while building whole team engagement. A powerful storyteller with extensive editorial expertise able to translate complex concepts into versatile campaigns. Champions a collaborative leadership approach to guide and mentor diverse, multi-disciplinary teams and external agencies with emphasis on equity and respect.Select clients: Condé Nast Publications, Ralph Lauren Home, Nestlé/San Pellegrino, Michael Kors, Bloomingdale’s, Hearst, MeredithDotDash, The Economist, Philip Morris International, American Express, Costco, Rachael Ray, advertising agencies, content studios, more.Content Strategy + ExecutionMedia ConnectivityKeen Digital + Social StrategyStrategic MarketingExceptional Writing + EditingTalent/Culture ArchitectCreative Operations, WorkflowPresentation + IdeationBrand Modernization + Innovation

Branding, Marketing, Digital. Sole Creative Principal, reporting to Global Brand PresidentDevelop and execute global content strategy for RLH luxury hospitality ventures utilizing innovative approaches to captivate international business audience and design community. Partner with global stakeholders generating critical acclaim and commercial success.Modernize brand perception and positioning in luxury market with segmented audiences through social media campaign. Record-high, 5x engagement, enhanced digital traffic.

Digital Marketing and Branding, position and relaunch of heritage accessory brand.

Branding and MarketingReignite the national brand serving 19M retail co-op members, coordinating retail with ambitious corporate activism.

Influencer Agency / Marketing and Advertising

Sole Creative Principal, reporting to Managing PartnersDigital, Mobile, Content. Assess, develop voice for individual culture-makers, aligning with personal vision and goals. Optimize content across platforms and channels, micro-marketing.

Branding, Marketing. Rebrand and redesign for audience of 1.7+ Million, readership 6.055+ Million. Creative Principal, direct to President/GM. “This redesign is a case study in how to transform a book without blowing it up, keeping the reader in mind, and staying on brand. Well done.” —Folio, October 2017

Direct to Artistic Director Anna Wintour.Winner, Condé Nast 2016 Business AcceleratorCreator of emerging trends, changing the cultural conversation ahead of industry. Extensive original content creation across all channels—print, online, video, social. Manage, mentor teams to boost opportunities, best practices, vision. Identify and cultivate diverse talent pools, intensive problem solving, garner broad consensus for iconic New York media company. Audience in millions.InStyle Magazine. Manage 20+ team for 15M+ audience. Develop international franchise standard with uncompromising commitment to brand criteria, consistency. Train, mentor 13+ international teams, safeguarding value of core brand. Lucky Magazine. Invent a genre, advancing pop culture landscape. Hire, train, mentor team of 20+ from the ground up with keen attention to establishing collaborative culture.Cross-partnerships with Bauble Bar, Stuart Weitzman, Lulu Frost, more; produced premiums and auxiliary brand extensions with licensing partners.Original video, concept to production with Sarah Jessica Parker, Lauren Conrad, The Rich Kids of Beverly Hills, Olivia Palermo, Ciara, Zac Posen & Coco Rocha, more.Social: Collaborated with digital and technology teams on redesign, relaunch of website. Developed social campaigns that emphasized optimism and inclusiveness, spurring user engagement and commitment. Brides social audience is now the largest in its category.Results: 2014 Print revenue +13.2% YOY. 2015 Single issue ad sales beat goal by $500K. Brand update generated new and incremental business from non-endemic advertisers. Digital traffic up 43% YOY. CN’s collective digital presence placed it #15 among ComScore’s Top 100 brands. 2016 Single issue sales bested newsstand sales YOY. ASME Finalist.

Reporting to Global Brand PresidentSocial/Digital / On-set art direction for holiday entertaining series with New York City’s culinary powerhouses—popular chefs and bartenders, their recipes and restaurants—featuring Ralph Lauren Home luxury wares. Hosted by Jane Larkworthy. Shared on Instagram, RalphLauren.com digital magazine RLMag, chef accounts, blogs.

MARKETING, DIGITAL REDESIGN, CREATIVE IDEATION, CATALOG, SPECIALTY PRINTCreative Consultant, reporting to Chief Creative Officer Michael Kors and Global CDReach ~18% share of all luxury brand web traffic. Revenues $4+ billionEvaluate site needs and redesign accordingly with Sweden Unlimited; inform and design new domain “Destination Kors;” Develop, design, and present pitch work to Michael Kors and team; on-set art direction and graphic design for catalogs, specialty pieces.

Strategy, experiential design, inventive problem-solving garnering broad consensus, video. Led a full-scale, nationwide program launch & retail branding aimed at greater wallet share with a reach of 38 stores nationwide & $1B in annual revenue. Generated a deeper & sophisticated understanding of customers and the brand relationship. Translated complex ideation to new, consumer-facing, revenue generator; led launch from concept to completion. Led all facets of brand launch including, retail, marketing, advertising, experiential, video, content creation, video production, advertising, POP, credit card design, & print collateral.

Reach Audience, all platforms, 15+ million. Everything—concepting, art directing, designing, producing—just with megawatt celebrities; 12 issues annually, plus books, specialty materials, iPad editions; represented InStyle within the industry, including escorting agents to the 2009 Academy Awards; trained staff for 15+ international editions, developing the brand’s strict criteria. RESULTS Ad sales dominator, newsstand hero. Society of Publication Designers Winner.

INVENTED A GENRE, LAUNCHING AN INDUSTRY OF IMITATORSAudience in multi-millions. Invented the then radical, now quaint idea of shopping from a printed page; conceptualized, hired, and trained a staff from empty room to bustling department. RESULTS From 0 to one million subscribers in a few short issues. Advertising Age Magazine of the Year, 2003