As the CEO of Brandspace, I am responsible for the agency's strategic development, from defining its vision and long-term goals to managing daily operations. In addition to coordinating projects, I work actively to build a strong market position and establish partnerships that add value to the brand. My leadership is rooted in a collaborative, results-driven approach, consistently encouraging creativity and innovation within the team while maintaining a high standard of excellence for our clients.

As a freelancer, I developed visual identity projects for a variety of clients, creating unique and well-defined brands that reflect each business's essence. Additionally, I worked on social media design, helping companies build a consistent visual presence aligned with their communication goals. Working with recurring clients allowed me to refine my strategic approach, strengthening the connection between brand and audience.

At Essenza Comunicação, I was responsible for creating social media designs, newsletters, collaborating on the creative development of campaigns. I actively participated in planning meetings to contribute ideas for weekly content, in addition to leading the design of key visuals and adapting visual concepts for different formats. One of my major projects was the rebranding of Cinemark's "Ingresso Azul," which I executed alone to align its visual identity with the company's new phase. I also contributed to the overall rebranding of Cinemark, providing insights to solidify the brand in the Brazilian market.

At Dezert, my own brand, I was responsible for all aspects of creation and management. From collection development and research to the hands-on execution of patterns and sewing, I took care of every detail to ensure the quality and originality of each piece. This experience allowed me to develop skills in management, entrepreneurship, and execution, combining creative vision with the pragmatism necessary to run a brand.

At Formosura, I worked in collection research and development, contributing innovative ideas and trends to strengthen the brand’s concept and identity. This experience deepened my knowledge in fashion research and product development—skills that continue to enrich my work in design.