Jenifer Camacho Email & Phone Number

Dublin 2, Ie

• Provide strategic analytics-driven digital strategy consulting to clients to help them create the most innovative customer experience and improve digital marketing or ecommerce effectiveness.• Audit existing measurement and reporting framework and propose and identify areas of opportunity.• Drive and execute best in class analytics, SEO, and UI/UX practices.• Handle client expectations and work globally with the Digital Agency of Record to optimize the client's digital presence.

Dublin 2, Ie

• Provided day to day support in the development of the Value Strategy and Value•Supported the development of the value narrative from strategic and operating perspectives including both financial and non-economic value drivers • Supported the Co-creation of Vale Levers and Value Cases across business operations, customer experience, employee experience and product innovation

Dublin 2, Ie

• Designed and execute value measurement and realization models across functions to report on program value.• Provided support to team of 10+ in development of project deliverables, workshop materials and other client facing documents.• Drafted communications and led meetings with senior leadership to secure buy-in and report on program value.

Dublin 2, Ie

• Transformed 3+ years of entrepreneurship content into a cohesive learning website using agile methods. Developed page layouts, style guides for new digital properties and brand guidelines across new and old web sites. • Designed and implemented best practice search engine optimization (SEO) and a thorough user experience strategy throughout the customer funnel.• Developed a measurement framework for Google Analytics along with a Data Studio reporting dashboard by guiding the client to establish business goals and KPIs throughout the customer journey. • Supported best practice paid ad marketing campaign.

Dublin 2, Ie

• Ensured compliance to rigorous GDPR standards to prevent client from being penalized with fines. • Performed detailed tagging audit of EU eCommerce and Brand sites: identified key 3rd party tags crucial for product and marketing teams’ digital initiatives, reviewed tag ownership and identified legacy tags for removal.• Defined future state Cookie Consent management approach and path including a consent manager platform and geo-detect database.

Dublin 2, Ie

• Researched use case topics using internal assets, gathered requirements, analyzed best practice and best in class and received SME feedback to develop RFP response• Developed measurement framework for Google stack including sample KPIs throughout customer journey. • Designed best practice media mix (including paid search, social and display) strategy to align business objectives and performance metrics• Evaluated clothing retail to develop Accenture's 4R Personalization Framework and gathered Best in Class examples for current state and ideal state comparison• Supported executive level RFP response development for multinational hospitality company • Performed market research & synthesized data on splash marketing strategies for B2B insurance client

Dublin 2, Ie

• Developed KPI analytics for new RFP process.• Gathered requirements, crafted user stories and developed score cards for CLM and RFP vendor demos, scored them based on system requirements and functionality and developed a case for purchase.• Conducted stakeholder interviews to validate current state process and designed current state process flows.• Integrated stakeholder feedback, historical data, new technology data and process evaluations to develop level 3 Future State Process Flows and Maps for the RFP Process, Contracting Process and End-to-End Process.• Designed the Operating Model, Governance Model and Organizational Model with a newly created Center of Excellence to streamline the overall process and incorporate new technology - CLM, Seal Software and AI.• Refined and further validated the business case from RFP and Contracting perspective in alignment with value checkpoints.

Takahama City, Aichi Prefecture, Jp

• Completed a feasibility analysis project to relocate the staging area for rail loaded vehicles which resulted in a potential cost savings of $120,000+ on labor costs, and a 10% reduction in overall staging footprint, while eliminating the exposure of production units to an open access road.• Supervised the Long Installations production line. Daily responsibilities included staffing, payroll, vacation management, shop operations and Team Member supervision in a union environment. • Developed a FIFO training schema and retrained 175+ union employees.• Participated in several Kaizen projects including the development of shop Quality Control Boards and Standard Operating Procedure documents.

Los Angeles , Ca, Us

• Assisted on keeping inventory of 30,000+ merchandise items.• Setup the Official Merchandise Store, training 70+ new employees and volunteers on guest expectations, cashiering, handling inventory and sales techniques at the Electric Daisy Carnival which caters to 150,000+ daily attendees.• Recommended appropriate items and directed or lead customer to selections.• Performed duties such as cashiering, coaching, training, and maintenance while in a fast-paced and diverse environment.

• Designed content for and managed countless social media campaigns on platforms like Facebook, Twitter, Instagram and Emma.• Lead hiring and training of 10+ person teams in promotions and marketing techniques which HungryBoiler.com has developed in the last few years. • Implemented guerrilla social media marketing, hand-in-hand distribution of flyers and organized promotional booths. • Created work and break schedules for employees and assisted in keeping up with inventory and any changing trends.

Bachelor’S Degree, Major: Industrial Engineering, Minors: Entrepreneurship & Manufacturing

Study Abroad

High School, High School Scholars Program

High School, Civil Engineering