Jenifer Mcabee, A-Cspo Email & Phone Number

Yukon, Ok, Us

Dallas, Texas, United States

• Recruited to Johnson & Sekin to join the team as lead project manager to define digital and web project processes, web strategy, digital experience strategy, SEO support, and manage developers directly on development workload, backlog/scrum board, work with creative/digital teams to bring web projects across the finish line, teach agile best practices to the agency, and work with clients on being the face of web strategy for the agency. • Lead website strategy and project manager for clients such as BAL Immigration Law, HITRUST, Caliber Collison, Local Hive Honey, and TWFG Insurance.• Increased organic and referral traffic for BAL by 150% and HITRUST by 125% post launch.

Oklahoma City, Oklahoma Area

• Defined and executed web strategy for paycom.com and investors.paycom.com including strategic insights in SEO, UX/UI and design direction for all web projects. • Liaison between marketing teams and various Paycom departments/teams to gather insights, project requirements, and worked to set priorities across all project requests.• Created user stories based on project requirements, defined sprint plans, and provided ongoing management of backlog for two development teams.• Managed three direct reports with leadership on marketing dev and TechOps teams.• Advanced-Certified Scrum Project Owner for marketing web and development teams with experience serving as lead Scrum Master.• Established workflows, Wrike process updates, Jira processes, Confluence documentation management, and Scrum/Scrumban processes.• Lead creative and development teams through the website project process and execution.• Produced and presented weekly/monthly reports to marketing and marketing leadership.• Defined and maintained web roadmap based on strategy, SEO, and infrastructure requests.• Assisted development team in increasing their work velocity WoW by 14%. • Partnered on SEO strategy and execution, in addition to defining website strategy that led to an increase of site traffic and web leads of 20% YoY over for the last two years.• Led strategy and project execution for new design and development investors.paycom.com.• Took on additional Paycom initiatives within Marketing such as Accessibility Chair and company roll-out of Confluence.

Oklahoma City, Oklahoma Area

• Defined strategy for marketing, paid media, public relations, social, community relations, email, text, and creative including creating strategy for 2019 and 2020 advertising campaigns. • Managed five employees, many Energy FC Ambassadors, and multiple external vendors. • Enhanced media relations efforts by 300% from the previous year.• Established marketing budget and MoM reconciliation, negotiating advertising costs through trade and add-value to save dollars to secure an EOY 2019 budget of 15%.• Executed media, PR, and community relations for MAPS 4 – A Place to Come Together – in collaboration with outside PR partner, city officials, and community stakeholders. • Provided marketing and event coordination for all community events and home matchdays including executing a quick-turn U.S. Women’s World Cup Watch Party Event at Together Square; the event hosted more than 750 attendees.

Oklahoma City, Oklahoma Area

• Defined digital content marketing strategy for clients. • Worked closely with multiple departments and expert colleagues to establish KPIs, generate content, SEO, and digital solutions for clients.

Oklahoma City, Oklahoma, United States

• Successfully provided integrated project management to local, regional, and national clients of various sizes and budgets with key accounts such as ONEOK, Williams, INGAA, American Petroleum Institute, First Fidelity Bank, Global Health, 7-Eleven, Hobby Lobby, and others with a typical workload of five to seven clients.• Responsible for staff resource planning including capacity planning, utilization, forecasting potential, and projected revenue. Responsible for budgeting, forecasting, risk management, profitability, status reporting, and problem-solving for various clients and projects.• Provided digital project management and production support to social, digital, and interactive projects including CMS management; content editing, proofing; and SEO.• Provided account support, project management, media planning (strategy, reconciliation, and media support) of a multi-million-dollar project with AEP including planning, execution, and facilitation of more than 20 open houses across Oklahoma. • Established Basecamp as the official PM system, defined roll-out plan, conducted onboarding, trained all staff, defined processes, and compliance strategy.

Oklahoma City, Oklahoma Area

• Serviced and provided account and project management for various clients such as ONEOK, AAA Oklahoma, Oklahoma Highway Safety Office, Oklahoma City University School of Law, Star Building Systems, Feed the Children, First Liberty Bank, and Central Oklahoma Humane Society including development of yearly strategies in marketing, advertising, and digital initiatives. • Provided supervisor management to Account Coordinator and Account Service Intern(s). • Developed integrated marketing strategies utilizing varied outlets including traditional media (print, outdoor, radio, and PR) and digital media (website, SEO, reputation management, social, email, video, and blogging).

Dallas, Texas

• Provided account and project management for brands including TGI Fridays, Tyler Technologies, AMD, The George W. Bush Presidential Library and Museum, Darling Homes, DuPont, and Hanwha Surfaces. • Led all interactive/digital projects as account and project manager, developed cost proposals and timelines, defined strategy, developed sitemaps and wireframes, CMS web maintenance, and SEO.

Dallas, Tx

• Worked with many clients in industries including financial, hospitality, electricity, publicsector and non-profit.• Provided project management and account coordination on multiple interactive projectsincluding developing cost proposals, vendor coordination, management of timelines andproviding quality control to projects.• Coordination of SEO and SEM strategy, analytic metric reporting, keyword analysis, SEOwriting and development of website sitemaps and wireframes for interactive projects.

Dallas, Tx

Bachelor Of Communication, Public Relations, Advertising, And Applied Communication

Activities and Societies: • Public Relations Student Society, President (two years) • N.E.W. Women’s Leadership Alumni • Student.

Education record

Activities and Societies: Student Council (three years); cheerleader (two years); band (two years)