Jenifer Mcabee, A-Cspo

Jenifer Mcabee, A-Cspo Email and Phone Number

Account Manager @ Base Coat Marketing
Yukon, OK, US
Jenifer Mcabee, A-Cspo's Location
Yukon, Oklahoma, United States, United States
Jenifer Mcabee, A-Cspo's Contact Details
About Jenifer Mcabee, A-Cspo

Described as a leader, strategist, organized, detail-oriented, and dedicated hard worker, my niche is in bringing order to chaos. Honesty and passion are my calling-cards, and I give my whole heart in everything I do at home in my career. If you are looking for a passionate, hard worker who is dedicated to the vision and goals of your company and clients, you will not find anyone better suited. An organization’s success comes down to the people – those you serve and work alongside. Caring for and serving people is my greatest strength. With more than 15 years in marketing and digital strategy, project management, and product ownership, I know how to be adaptable, communicate effectively with stakeholders, prioritize and project manage the work, roadmap MVPs, and be a leader to the team. I bring not only my experience, but a passion for effectiveness, efficiency, and growing the team.

Jenifer Mcabee, A-Cspo's Current Company Details
Base Coat Marketing

Base Coat Marketing

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Account Manager
Yukon, OK, US
Jenifer Mcabee, A-Cspo Work Experience Details
  • Base Coat Marketing
    Account Manager
    Base Coat Marketing
    Yukon, Ok, Us
  • Johnson & Sekin
    Project Manager Supervisor
    Johnson & Sekin Aug 2023 - Aug 2024
    Dallas, Texas, United States
    • Recruited to Johnson & Sekin to join the team as lead project manager to define digital and web project processes, web strategy, digital experience strategy, SEO support, and manage developers directly on development workload, backlog/scrum board, work with creative/digital teams to bring web projects across the finish line, teach agile best practices to the agency, and work with clients on being the face of web strategy for the agency. • Lead website strategy and project manager for clients such as BAL Immigration Law, HITRUST, Caliber Collison, Local Hive Honey, and TWFG Insurance.• Increased organic and referral traffic for BAL by 150% and HITRUST by 125% post launch.
  • Paycom
    Team Leader Of Marketing Website
    Paycom Jan 2020 - Aug 2023
    Oklahoma City, Oklahoma Area
    • Defined and executed web strategy for paycom.com and investors.paycom.com including strategic insights in SEO, UX/UI and design direction for all web projects. • Liaison between marketing teams and various Paycom departments/teams to gather insights, project requirements, and worked to set priorities across all project requests.• Created user stories based on project requirements, defined sprint plans, and provided ongoing management of backlog for two development teams.• Managed three direct reports with leadership on marketing dev and TechOps teams.• Advanced-Certified Scrum Project Owner for marketing web and development teams with experience serving as lead Scrum Master.• Established workflows, Wrike process updates, Jira processes, Confluence documentation management, and Scrum/Scrumban processes.• Lead creative and development teams through the website project process and execution.• Produced and presented weekly/monthly reports to marketing and marketing leadership.• Defined and maintained web roadmap based on strategy, SEO, and infrastructure requests.• Assisted development team in increasing their work velocity WoW by 14%. • Partnered on SEO strategy and execution, in addition to defining website strategy that led to an increase of site traffic and web leads of 20% YoY over for the last two years.• Led strategy and project execution for new design and development investors.paycom.com.• Took on additional Paycom initiatives within Marketing such as Accessibility Chair and company roll-out of Confluence.
  • Energy Fc
    Vice President Of Marketing And Communications
    Energy Fc Oct 2018 - Nov 2019
    Oklahoma City, Oklahoma Area
    • Defined strategy for marketing, paid media, public relations, social, community relations, email, text, and creative including creating strategy for 2019 and 2020 advertising campaigns. • Managed five employees, many Energy FC Ambassadors, and multiple external vendors. • Enhanced media relations efforts by 300% from the previous year.• Established marketing budget and MoM reconciliation, negotiating advertising costs through trade and add-value to save dollars to secure an EOY 2019 budget of 15%.• Executed media, PR, and community relations for MAPS 4 – A Place to Come Together – in collaboration with outside PR partner, city officials, and community stakeholders. • Provided marketing and event coordination for all community events and home matchdays including executing a quick-turn U.S. Women’s World Cup Watch Party Event at Together Square; the event hosted more than 750 attendees.
  • Bigwing
    Account Strategy Manager
    Bigwing Sep 2018 - Oct 2018
    Oklahoma City, Oklahoma Area
    • Defined digital content marketing strategy for clients. • Worked closely with multiple departments and expert colleagues to establish KPIs, generate content, SEO, and digital solutions for clients.
  • Saxum
    Senior Project Manager
    Saxum May 2014 - Jul 2018
    Oklahoma City, Oklahoma, United States
    • Successfully provided integrated project management to local, regional, and national clients of various sizes and budgets with key accounts such as ONEOK, Williams, INGAA, American Petroleum Institute, First Fidelity Bank, Global Health, 7-Eleven, Hobby Lobby, and others with a typical workload of five to seven clients.• Responsible for staff resource planning including capacity planning, utilization, forecasting potential, and projected revenue. Responsible for budgeting, forecasting, risk management, profitability, status reporting, and problem-solving for various clients and projects.• Provided digital project management and production support to social, digital, and interactive projects including CMS management; content editing, proofing; and SEO.• Provided account support, project management, media planning (strategy, reconciliation, and media support) of a multi-million-dollar project with AEP including planning, execution, and facilitation of more than 20 open houses across Oklahoma. • Established Basecamp as the official PM system, defined roll-out plan, conducted onboarding, trained all staff, defined processes, and compliance strategy.
  • Jordan Associates D/B/A Jordan Advertising
    Account Executive
    Jordan Associates D/B/A Jordan Advertising Jun 2012 - Apr 2014
    Oklahoma City, Oklahoma Area
    • Serviced and provided account and project management for various clients such as ONEOK, AAA Oklahoma, Oklahoma Highway Safety Office, Oklahoma City University School of Law, Star Building Systems, Feed the Children, First Liberty Bank, and Central Oklahoma Humane Society including development of yearly strategies in marketing, advertising, and digital initiatives. • Provided supervisor management to Account Coordinator and Account Service Intern(s). • Developed integrated marketing strategies utilizing varied outlets including traditional media (print, outdoor, radio, and PR) and digital media (website, SEO, reputation management, social, email, video, and blogging).
  • Rocket Red
    Assistant Account Executive
    Rocket Red Feb 2011 - Jun 2012
    Dallas, Texas
    • Provided account and project management for brands including TGI Fridays, Tyler Technologies, AMD, The George W. Bush Presidential Library and Museum, Darling Homes, DuPont, and Hanwha Surfaces. • Led all interactive/digital projects as account and project manager, developed cost proposals and timelines, defined strategy, developed sitemaps and wireframes, CMS web maintenance, and SEO.
  • Agency Creative
    Account Executive
    Agency Creative Jan 2009 - Jun 2010
    Dallas, Tx
    • Worked with many clients in industries including financial, hospitality, electricity, publicsector and non-profit.• Provided project management and account coordination on multiple interactive projectsincluding developing cost proposals, vendor coordination, management of timelines andproviding quality control to projects.• Coordination of SEO and SEM strategy, analytic metric reporting, keyword analysis, SEOwriting and development of website sitemaps and wireframes for interactive projects.
  • Dallas County Community College District
    Marketing Specialist
    Dallas County Community College District Sep 2008 - Jan 2009
    Dallas, Tx

Jenifer Mcabee, A-Cspo Skills

Public Relations Social Media Marketing Advertising Marketing Communications Project Management Creative Direction Leadership Integrated Marketing Marketing Strategy Digital Marketing Brand Development Email Marketing Digital Strategy Account Management Direct Marketing Event Planning Media Planning Online Advertising Seo Marketing Events Coordination Web Marketing Direct Mail

Jenifer Mcabee, A-Cspo Education Details

Frequently Asked Questions about Jenifer Mcabee, A-Cspo

What company does Jenifer Mcabee, A-Cspo work for?

Jenifer Mcabee, A-Cspo works for Base Coat Marketing

What is Jenifer Mcabee, A-Cspo's role at the current company?

Jenifer Mcabee, A-Cspo's current role is Account Manager.

What is Jenifer Mcabee, A-Cspo's email address?

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What is Jenifer Mcabee, A-Cspo's direct phone number?

Jenifer Mcabee, A-Cspo's direct phone number is +140560*****

What schools did Jenifer Mcabee, A-Cspo attend?

Jenifer Mcabee, A-Cspo attended Cameron University, Snyder High School.

What skills is Jenifer Mcabee, A-Cspo known for?

Jenifer Mcabee, A-Cspo has skills like Public Relations, Social Media Marketing, Advertising, Marketing Communications, Project Management, Creative Direction, Leadership, Integrated Marketing, Marketing Strategy, Digital Marketing, Brand Development, Email Marketing.

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