Marketing and Commercial Executive with more than 12 years of experience in retail industry at domestic and international consumer goods and beauty products companies. Knowledge of Branding development, category management, negotiation and strategy planning. Leadership based on respect, transparency and team development and empowerment. Team-work oriented, in all levels, in constant search for external and internal synergies
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Commercial DirectorClickmenuPortugal -
Head Of MarketingXpazul Dec 2023 - PresentPortimão, Faro, PortugalExpediente Azul is a white-label SaaS offering transformative technology for financial services. Our platform automates and digitizes the entire process of case file assembly, integration, validation, and security:-Effortlessly capture, profile, and generate file integrations for valuable prospects.-Ensure identity and data certification through partnerships with key organizations.-Monitor daily tasks for prospects with ease.-Automatically generate contracts by extracting data from documents, ready for digital signatures.-Strengthen control and efficiency with our empowering audit module.Our solutions prioritize heightened security, risk mitigation, accelerated processes, and simplified operations. This not only fuels the growth of your business with satisfied customers but also enhances your team's workflow.XP Azul Elevates your business with increased speed and confidence -
Co-FounderPortimao Digital Nomads Dec 2021 - PresentPortimao, Faro, PortugalWe are a community of digital nomads and remote workers that live and work in beautiful Portimao. We aim to attract more digital nomads and remote workers by touting the benefits of living in Portimao, as well as the unique community and connections our group enjoys, for the purpose of improving the lives of our members and those around us. -
Commercial Manager, Nutrition And Wellness DepartmentFarmacias Peruanas Mar 2020 - Oct 2022Lima, Peru -
Commercial Manager; Cheese / Charcuterie And Cold CutsSupermercados Peruanos S.A. Jun 2019 - Mar 2020Provincia De Lima, Peru• Area management, finding the best performance and synergy between private level, imported and national product.• Development and profitable growth of the category, based on the best product assortment strategy, store clustering, pricing, promotional activities, visual, and correct supply.• Negotiation and improvement of the commercial agreements with suppliers.• Work as a team with all support areas such as operations, supply and marketing to reach the company goals together -
Private Label And Exclusive Brands ManagerSupermercados Peruanos S.A. May 2018 - Jun 2019Provincia De Lima, Peru• To lead and structure private labels and exclusive brands in the Dry Food Department (Includes dry food, beverage, dairy, frozen foods, personal care and home care products). In charge of quality product development, packaging design and commercial strategy.• To analyze and find new growth opportunities, increasing the Private Label share of sales in total dry food department, improving customer loyalty and seeking to increase their profitability rates. • To generate and maintain strategic negotiations with national and international suppliers -
Commercial Manager, Nutrition And Wellness DepartmentInkafarma Apr 2017 - Apr 2018Lima, Peru• Managing the Nutrition & Wellness Department, including private label and exclusive brands. Categories such Infant Formulas, Supplements, Vitamins & minerals, Natural products, Fitness & Sport Nutrition. 21% share of the total Company.• Seeking for the development and sale growth of the category in a profitable way, defining the product assortment and brands that works better with the commercial strategy. • Suppliers negotiation and improving the commercial agreements that works for both parties.• We managed to increase the private label share by 3.4 percentage points and growth +7% the category billing margins in one year. -
Private Label And Exclusive Brands Manager, Non-PharmaInkafarma May 2014 - Mar 2017Lima, Peru• Create, structure and lead the private label in the nutrition and front-end categories, including beauty and personal care, developing the products, packaging designing and the business strategy.• Find and analyze growth opportunities for the non-pharma private labels, increasing the share of sales by 3 percentage points in two years; and focus on rise their profitability index that also grew by 35% at the same period. • Create and maintaining strategic negotiations with national and international suppliers.• Build a good work environment and professional develop the byers team. Measured by the company every year -
Sales & Marketing Manager, CliniqueThe Estée Lauder Companies Inc. Sep 2009 - Apr 2014Provincia De Lima, Peru• Manage and develop the brand Clinique in the Peruvian Market. Responsible for the Marketing Plan and fiscal year budget. Accountable for the P&L in Perú as well as the sell in & sell out, where in the first year we went from negative results to more than 20% and in the second year over 29%, both sell in and sell out.• In charge of the points of sales and the beauty consultants, where we reduce the consultant turnover from 54% to 25%. • Ensure the excellence in the activities at the points of sale, distributing support tools (samples, gifts, testers, brochures, etc.) to the stores, based on the events calendar and the sales target.• Accountable for the demand forecasting in order to achieve optimum inventories for each sale point.• Maintain good relation and teamwork with the retail buyers in order to reach together the goals, that let us grow in Market share in 3 percentage points, growing faster than the market -
Category Manager, Beauty UnitFarmacias Peruanas Apr 2008 - Sep 2009Provincia De Lima, Peru• Manage the beauty category, developing and implementing the unit strategy, including correct sourcing, promotions, pricing, visual and merchandising; in order to reach the billing budget; and where in the first year the category grew by 20% of margin.• Develop and implement campaigns for special events and holidays such as Valentine´s day, Mother´s day, Father´s day, Christmas and Summer; where in the last mother´s day campaign grew 73% vs last year.• Suppliers negotiation and improve the commercial agreements, where I closed negotiations with two important strategic brands for the developing of the derma-centers -
Business Planning Assistant, L´Bel BrandBelcorp Jul 2007 - Apr 2008Provincia De Lima, Peru• Analyze the commercial variables for the US market. Projection of the promotional results. Development of the magazine, as a sales tool for the consultant, where I managed to tropicalize the magazine according to the needs of the markets.• Part of the team that develop the commercial strategy and pricing strate
Jenifer Messina Skills
Jenifer Messina Education Details
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Marketing And Advertinsing
Frequently Asked Questions about Jenifer Messina
What company does Jenifer Messina work for?
Jenifer Messina works for Clickmenu
What is Jenifer Messina's role at the current company?
Jenifer Messina's current role is Commercial Director.
What schools did Jenifer Messina attend?
Jenifer Messina attended Universidad De Lima / University Of Lima.
What skills is Jenifer Messina known for?
Jenifer Messina has skills like Forecasting, Team Leadership, Brand Management, Marketing Strategy, Strategic Planning, Retail, Marketing Management, Product Marketing, Marketing, Merchandising, Market Analysis, Liderazgo De Equipos.
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