Multimedia Operations Director, Florida
Current
Chicago, Illinois, Us
Provide operational excellence and strategic direction to Florida's Advertising Department, as well as Tribune Publishing's Ad Ops teams, by fueling incubator initiatives, improving quality throughout the sales pipeline, and propelling digital revenue through results-driven account management, metrics, and market intelligence: Played an instrumental role in Tribune Publishing initiative to regionalize operations into Centers of Excellence, including systems, processes, training, cost efficiencies, and approaches for its eight markets.Built digital campaign support infrastructure, paving the way for inhouse, in-platform optimization of paid search, social, and programmatic campaigns for advertisers and improving results, transparency, and profitability by 30% in less than one year.Provided critical leadership through significant changes in company workflow, operating platforms, product changes, and staffing.