Jenifer Smith Email & Phone Number

I am a bulldog by nature. My specialties include tearing through the clutter, influencing consumer behavior and demonstrating ROI. I have an uncanny ability to simplify the ever-confusing world of digital media and seamlessly integrating traditional and digital media for clients. My background includes managing and collaborating with multiple advertising agencies, experiences in various disciplines such as media planning and placement, account management and new business development. I have developed and managed tenacious media campaigns for B2B and B2C clients across a range of industries, including financial, healthcare, home goods, fashion, food and beverage, recruitment, real estate and retail. My targeting experience includes marketing to women, men, the affluent, African-Americans and Latinos in the U.S., EMEA and APAC.However, what’s far more interesting is the fact that I am easily influenced by cupcakes and Anthropologie and I have been known to engage in a game of donkey polo.Specialties: Developing digital strategies in conjunction with a client's advertising and marketing plan, media planning across all media, developing and implementing impactful guerilla strategies, research and data analysis, negotiations, acquiring significant amounts of added value, stewardship (tracking and optimization) and the measurement of ROI.

Listed skills include Digital Media, Advertising, Media Planning, Digital Strategy, and 46 others.

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  University Of North Carolina At Chapel Hill - Kenan-Flagler Business School

  Marketing, Accounting