Provide marketing strategy and execution to four distinct business units (BUs) under GE Digital. Manage a central hub of shared marketing services, infrastructure, and processes designed to efficiently deliver demand-generating campaigns at scale. • Generated 2X increase in Grid new account logo engagement from April to May with initial ABM launch• Drove a 14% increase in organic clicks YoY with a more cohesive, integrated SEO strategy • Improved website CX and brand-to-demand strategy which generated 63+M impressions to ge.com/digital and 6,900 MQLs• Accelerated chat functionality on the website, generating approximately 700 MQLs• Leveraged Lean Methodology to save approximately 5hrs/week in marketing operations. Time saved was diverted to more value-based improvements • Built consensus with BUs on KPIs for marketing, creating a consistent view of results • Graduated from the intensive 6-month GE Business Leadership Program• Appointed Communications Chair for GE Digital Women’s Network • Served as key member of 2021 CX/Data for Growth Hoshin and Software Sales Hoshin

Developed and implemented a marketing & content strategy to build brand awareness and generate new leads for financial planning business. Built a thought leadership program rooted in a customer-centric narrative. Identified areas to generate both earned and owned media through content development, PR programs and a new website.

Built an internal marketing and communications center of excellence including global event management, brand strategy, content strategy & storytelling, analytics, global web and ecommerce, marketing automation, inside sales, paid & organic media, and public relations. • Implemented brand to demand marketing campaigns to drive qualified leads (13K in 2019), increase opportunity pipeline (2-3X) and improve sales velocity• Drove marketing & communication efforts during a complex divestiture from GE, including:• Brand Strategy & Management – Positioning, Architecture, Narrative, Guidelines & Principles• Negotiation & Rules of Engagement with GE • Internal & External Communications • Website Relaunch• Built B2B e-commerce strategy on Amazon and within three months, drove significant increase in CM • Launched co-branded customer success story with JP Morgan Chase garnering broad pick up in trade publications, as well as national coverage• Built progressive revenue marketing organization and implemented best-in-class marketing technology stack that improved customer experience, decreased expenses, and increased speed and efficiency• Managed marketing operations, including data hygiene and governance, analytics & insights, and lead scoring• Developed comprehensive content strategy and digital communications aligned to individual buyer personas and sales stage• Partnered with IT and Sales Operations to define the Commercial Digital Thread, improving CX from wing-to- wing

Drove digital engagement for B2C & B2B audiences throughout the customer journey Leveraged marketing automation to create ongoing nurture streams that moved leads through sales funnel at a faster velocity Managed business development team to qualify inbound leads and drive prospecting activityEnsured streamlined UX throughout all digital touch pointsDrove test and learn approach to digital innovationMeasured marketing attribution to more effectively allocate resourcesManaged global web platform. Served as global COE for marketing automation, content strategy and digital/social supportLaunched and supported new LED product introductions

Defined marketing strategy and commercialization plans for commercial office industry.Implemented Revenue Marketing strategies to build sales pipeline through qualified leads. Created persona-based content to move channel partners and end-users through the buy cycleLed cross-functional, global team to create lead management process. Played critical role in the integration of Marketo and Salesforce.com. Managed product brand marketing for two of the fastest growing segments within the business – LED fixtures and controlsLaunched global brand position for Infusion LED Module. Leveraged customer insight to create an integrated product campaign that generated 18+ million impressions, elicited interest from 48 OEMs and generated $20M pipeline Volunteered marketing expertise to support Women in STEM event; encouraging young women to consider careers in Science, Technology, Engineering and Math

Clients: Sherwin-Williams, GE Lighting, Dirt Devil and Smuckers. Led effort to evolve brand architecture for Sherwin-Williams Paint Stores Division -Implemented communications and marketing guidelines shared by all vendors-Launched full stack, national marketing campaign including TV, radio, print collateral, PR, comms and digital advertisingMoved GE Lighting from project-oriented thinking to a strategically based marketing approach-Developed a consumer brand messaging platform and strategy -Introduced a disciplined approach to tracking and measurement -Helped to develop a more efficient, effective channel marketing strategy through a turn-key in-store promotional approachProven record of improving the financial performance of assigned accounts-Increased GE Commercial business tenfold -Negotiated an 18% increase to the Sherwin-Williams hourly rate over a three-year period-Increased Smuckers’ billings by 10% and hours utilized by 57% Participated in new business prospecting and pitchesDirectly managed all Account Management personnel under assigned accountsRealigned all Account Management teams to better serve clients and provide professional growth opportunities to high performing individualsImplemented monthly agency programs to educate teams, increase department satisfaction and reduce turnover

VP Marketing, Brand and Agency Management (5/05 – 4/07) Worked with executive leadership to reposition the consumer & commercial brand and launched an integrated marketing communications strategy including internal communications, print, TV, radio, out-of-home, digital advertising, sales collateral & PR Maintained deep knowledge of brand strengths, weaknesses, and critical attributes. Leveraged insight in brand communicationsCreated & implemented Community is Key, a consumer brand-building campaignBuilt account service team to support in-house creative agencyManaged $25 million creative and media budget & forecast within .48% of goalDeveloped a district toolkit to decrease costs of up to $100,000 per campaign, increase speed to market, mitigate risk and ensure brand integrityMarketing Manager, Retail Marketing (1/01 – 5/05)Responsible for acquiring, cross-selling and retaining clients through the use of print, direct mail, online, in-store merchandising, radio, television & outdoorAnalyzed marketing & line of business (LOB) data. Presented recommendations to senior leadersCollaborated with agency partners, product, sales, and segment mgt to develop and execute creative that was timely, relevant, and promotional Supported management of $19 million budget Managed affinity marketing programs – Continental Airlines, CitiCardsHeld creative & editorial responsibilities for KeyBank’s consumer magazine, Today’s Focus Participated in creation of a value proposition and marketing strategy to reach an underserved, high potential market spaceDeveloped streamlined merchandising strategy. Decreased costs by $50,000 per yearImplemented test & learn approach to direct marketing acquisition strategies nearly doubling response rateUsed cost-per-acquisition analysis to optimize media spend Marketing Specialist, Consumer Finance (12/00 – 1/01)Supported B2B lines of business, including indirect auto and home equity

Client: Ponderosa Steakhouse