Director Of Marketing And Business Development
Alexander X Publishing, Inc.
225 Broadway #2030 San Diego, Ca 92101
Alexander X was a small niche publisher of regional technology and bioscience directories in Southern California. Initially I worked in production as part of the interior layout team. I was told that we were not able to get our books into Barnes & Noble— that seemed like a challenge so I set about to prove that theory wrong, and did. I worked my way up and served as the Marketing Director, reporting to the Publisher for several years. As part of my efforts to garner more visibility, I developed relationships with local bioscience and technology associations and increased our market reach significantly. I developed POP materials, spoke at local events, worked with our creative team to develop an online presence, and media kits that I used to secure local press. Under my direction we tripled our business, got our books into libraries, small and large chain bookstores, and developed online sales.