As a creative director I developed and performed the communication strategy through an holistic and user-center approach for a skincare brand.Managed COVID 19 response strategy transitioning company from a retail to digital commercial strategy, Successfully enabled commercial website and social media campaign in under 2 months. Redesigned corporate brand and product packaging boosting growth in social media >300% and 2x online sales. Lead product concepts from brief to market through user centred research aligning product function, formula and with the HALUM brand.Designed all phases of the client experience from initial contact through product delivery.