Jennifer Iliff Email and Phone Number
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As an experienced senior-level marketer with a metrics-driven, business-savvy mindset, my skills include developing and executing a comprehensive marketing, communication and PR strategy that focuses on brand awareness and lead generation. From working with sales leaders to design a CRM workflow to align with buying stages and managing conversion rates/stage durations, to developing a predictive revenue generation model based on this data, I serve in both in strategic/senior leadership and tactical execution capacities serving in both B2B and B2C markets. My strengths include leading marketing teams with structured process workflows to drive efficiency and effectiveness, budget management, metrics, and executive-level reporting. In addition, I've managed various disciplines including public relations, brand development, conference logistics, M&A communication, digital marketing, content creation and thought leadership including developing speeches and presentations for c-level executives. I have a trustworthy, straight-forward, approachable leadership style that has serves as my foundation with a guiding principle of "do what you love, love what you do".
3X Marketing
View- Website:
- 3x-marketing.com
- Employees:
- 3
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Founder & Ceo3X MarketingUnited States
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Official MemberForbes Communications Council -
Wunderland Group 2020-12 - 2024-02Chicago, Illinois, United StatesI’ve transitioned from VP of Marketing for our parent company to assume a leadership role with WunderLand Group, (www.wunderlandgroup.com), our digital, creative, marketing and sales enablement services firm. I’ll be building out two new service offerings for the firm including managed projects and our studio -- outsourced marketing services -- division. Our mission is to help clients measurably improve Customer Experience – Reach, Engagement, Advocacy, and Loyalty - through digital, creative design, marketing and sales enablement services, while providing meaningful, long-term careers for digital and creative experts. -
Advanced Group 2019-07 - 2020-12Greater Chicago Area -
Advanced Rpo 2017-03 - 2019-06For the last 15 years, I have held senior-level marketing positions and this is no exception. In this role, I am responsible for developing and executing a marketing strategy that focuses on brand extension and lead generation that aligns with sales. From designing a CRM workflow to align with buying stages and managing conversion rates/stage durations, to developing a predictive revenue generation model based on this data, I serve in both in strategic/senior leadership and tactical execution capacities. In addition, my role includes brand development including creating fundamental brand pillars, key messaging and target personas. I also manage all marketing channels including digital marketing -- building an inbound lead generation system along with a long-term SEO and ongoing content strategy.
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With over 20 years of hands-on experience in recruitment process outsourcing and talent acquisition, Advanced RPO possesses the industry’s most experienced leadership and delivery teams devoted to building progressive RPO solutions that are highly tailored to clients’ unique needs. Advanced RPO is part of the Advanced Group. -
3X Marketing 2010-02 - 2017-033X Marketing is different than an agency. We utilize years of practical marketing experience to provide overflow support to strapped marketing departments. We’ve been on your side of the desk and understand the business demands, competing priorities and pressure to deliver results. It’s like adding an additional resource to produce board-ready, executive-level strategy along with tactical execution. With a mix of both B2B and B2C, key clients included:
Novotus - An RPO firm based in Austin, I served as the marketing leader for five years before Novotus was acquired by Orion. Developed marketing strategy and led execution including leading the effort to being named as the #1 RPO Firm on the Mid-Size HRO Today Baker's Dozen list. Developed metrics to identify win rates by channel along with growing their channel partner program.
HopeWorks - A local ministry focused on equipping newly released prisoners with job and life skills to become contributing members of society. Key initiatives included brand development and go-to-market strategies with both a grassroots channel distribution initiative and creating an e-commerce platform.
Strategic Enrollment Services - An employee benefit enrollment organization. Key initiatives included: name creation, brand development, website build, pitch deck, sell sheets, business cards, etc.
Gateway Church - A local church (2,000 members). Led marketing/communications for five years. Key initiatives included: A $5M building campaign - all communication (campaign booklet, groundbreaking ceremonies, etc.), created a communication structure for all ministry leaders to maximize all channels, developed all marketing campaigns including media buys related to sermon series, VBS, special events.
Park Place Grill - A new, local restaurant. Key initiatives included market analysis, name creation, brand development, social media presence and grand-opening plan.
Many other clients, many other case studies available.
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The Rightthing, Inc. 2007-09 - 2010-02In this role, I was responsible for developing marketing and PR strategy for a leading RPO provider. While managing a marketing team of six people, I created workflows to streamline sales support activities as well as RFP responses, conference planning, budget management, etc. With an emphasis on brand awareness, thought leadership, earned media, PR and speaking engagements were core components of our marketing efforts. I also led the efforts of being named #1 on the HRO Today's Baker's Dozen enterprise RPO list - a prestigous designation in our industry. Our team led the conference logistics of a 40x40 booth at SHRM which featured the giveaway of a Mini Cooper, vespas and, my favorite year, was a $5 donation to Susan B. Koman for everyone who stopped by our booth. We exhibited at more than 25 shows annually. In addition, I led the marketing/communication strategy with the acquisition of AIRS. This communication plan was segmented by audience with ownership and timing of each orchestrated once the deal was finalized. Also noteworthy, I developed an acquisition campaign that included the theme of 1+1 = 3. AIRS required a more transactional marketing approach which included an aggressive segmented email strategy with more than 20 different weekly campaigns and more than one million emails sent weekly.
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Sky Financial Group 2005-05 - 2007-08Seeking to diversify my career, I moved into a VP, sales leadership position. In this role, I helped lead the implementation and adaptation of the Cohen Brown sales program. In addition to embracing and implementing a new sales culture, I led the development of sales metrics that included hierarchy ranging from Corporate - Regional - District - Branch - Individual levels. Once these metrics were in place, we implemented many sales campaigns and daily blitzes that awarded points and incentives to help drive sales behaviors. Some other key initiatives included:
-Managed the mystery shopper program for more than 350 branches.
-Developed automated reporting to streamline weekly reporting and campaign tallying.
-Led all facets of the annual sales conference for 700+ sales professionals in retail, commercial, investments, trust. I managed everything from the overall theme, booking keynotes and attendee communication/management to logistics including giveaways and bussing from Indiana, Pennsylvania, etc. to the IX Center in Cleveland.
With the acquisition of Sky by Huntington, I had the choice of taking a severance package or moving to Columbus. After 10 years in the financial services industry, I wanted to change industries. Within days of that decision, I was hired to lead marketing for The Right Thing.
Jennifer Iliff Skills
Jennifer Iliff Education Details
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Aba School Of Bank Marketing & ManagementBank Marketing -
Journalism/Public Relations/Marketing
Frequently Asked Questions about Jennifer Iliff
What company does Jennifer Iliff work for?
Jennifer Iliff works for 3x Marketing
What is Jennifer Iliff's role at the current company?
Jennifer Iliff's current role is 3X Marketing Founder & CEO.
What is Jennifer Iliff's email address?
Jennifer Iliff's email address is ji****@****ing.com
What is Jennifer Iliff's direct phone number?
Jennifer Iliff's direct phone number is +141942*****
What schools did Jennifer Iliff attend?
Jennifer Iliff attended Aba School Of Bank Marketing & Management, Bowling Green State University.
What skills is Jennifer Iliff known for?
Jennifer Iliff has skills like Marketing, Strategy, Sales, Recruiting, Lead Generation, Marketing Communications, Talent Acquisition, Employer Branding, Technical Recruiting, Internet Recruiting, Crm, Applicant Tracking Systems.
Who are Jennifer Iliff's colleagues?
Jennifer Iliff's colleagues are Lori Rioch, Terco Yo, Adler Moris, Sophie Tolstoy Penkrat.
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